Manuel Gutiérrez Alvarez
Event Manager-Digital Marketing Manager & Sales at Big Ideas For Business BIB- Claim this Profile
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English Professional working proficiency
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Spanish Native or bilingual proficiency
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Portuguese Elementary proficiency
Topline Score
Bio
Credentials
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Estrategia en Marketing Digital, Redes Sociales y sus Indicadores
Tecnológico de MonterreyMar, 2020- Sep, 2024 -
Certified International Specialist-DHL
DHLMay, 2011- Sep, 2024
Experience
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Big Ideas For Business BIB
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Mexico
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Advertising Services
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1 - 100 Employee
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Event Manager-Digital Marketing Manager & Sales
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Jul 2017 - Present
- Matchcode separating process (because the company started to develop software) and consolidating marketing areas in the new Company called Big Ideas for Business (BiB) - Prospecting new clients, tracking, quotes, managing key accounts. - Budgets with customers and suppliers - Digital Marketing Strategies - Developing creative concepts, for campaigns, activations. - Event planning and executing - Digital sales strategies and customer portfolio growth. Key Achievements: grow the client portfolio, solutions, manage a team, consolidate the areas of digital marketing & sales of the company after separation with Matchcode. Grow and develop the area of digital and video marketing. Support the Events area. www.bigib.mx Show less
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OCapital
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France
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Public Relations and Communications Services
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1 - 100 Employee
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Co Founder & Partner / Marketing & Sales
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Feb 2015 - Present
FINTECH. Digital Platform P2P. Lending Peer to Peer Money MarketPlace. People can lend money to and borrow money from others with fare rates. - Develop Marketing department (short, medium and large strategies) - Social Media Plan; communication, market penetration & sales - Creating & Managing social networks such as facebook, twitter, instagram, linkedin - Creation and management of Ads Campaign in Facebook - Develop SEO/SEM - Branding development - Designers coordination (brand identity) - Mistery Shopper with the P2P market - Developing Affiliate program (freelance sales executives) - Benchmark with the leaders of Lending P2P in Mexico www.ocapital.mx Show less
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Matchcode
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Switzerland
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Advertising Services
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1 - 100 Employee
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Channel Sales Marketing Manager
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Jul 2016 - Jul 2017
- Training and prospection of new clients, monitoring, quotations,management of key accounts. - Budgets - Development and management of Suppliers - Developing creative concepts, for campaigns, activations in POS. - Planning and organization of events. - Management of MDF Funds (Marketing Development Funds) Guidelines for manufacturers' alliances with other manufacturers Key Achievements: management of more than 35 distribution channels, wholesalers to generate marketing strategies (events, digital marketing, contact center) and grow their pipeline for clients such as HPE and HP. www.matchcode.com Show less
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TrendyCorp Comercializadora y Exportadora de México
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Mexico
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Wholesale Import and Export
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1 - 100 Employee
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Sales and Marketing
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May 2015 - Aug 2016
- Develop new customers; follow up, budget, administration - Suppliers development; national & international (China) - Creative concepts & building up strategies for campaigns - Project manager for Website - Developing the ecom - Social Media Key Achievements: 4 new account acquisitions. Development of the website and the ecom area. Managing Facebook, Twitter & Instagram. www.trendycorp.com.mx - Develop new customers; follow up, budget, administration - Suppliers development; national & international (China) - Creative concepts & building up strategies for campaigns - Project manager for Website - Developing the ecom - Social Media Key Achievements: 4 new account acquisitions. Development of the website and the ecom area. Managing Facebook, Twitter & Instagram. www.trendycorp.com.mx
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FCO Group
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Mexico
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Advertising Services
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1 - 100 Employee
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Manager of Communities (Relationship Sales Manager)
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Dec 2013 - Dec 2014
- Area management and supervision - Management and validation of the communities’ mobile apps - Sponsors and Alliances - Quality control of new members - Attraction of Speakers for the communities events - Develop new projects for the communities *Community are communications media highly segmented. With specific contents and with multiderectional relationship models. Promote networking, increasing users by digital and physical experiences. Key Achievements: Area redesign & effective leadership of a 5 people team growing them professionally. ferraezconecta.com Show less
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DHL EXPRESS MEXICO
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Mexico
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Truck Transportation
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700 & Above Employee
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Pricing and Marketing Analyst
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May 2010 - Sep 2012
Pricing Analyst - Perform comprehensive market and trends analysis, creating accurate sales metrics and forecasts. - Marketing’s division scorecard administration. - Implementation of automatic price escalation on diverse base systems. - Maintenance of “Yellow Radar” (tool that shows the basis, promotions and guidelines of DHL’s products). Commercial analysis of customers’ volume and revenue. - Operational support for both, pricing management and marketing direction. General Price Increase (GPI 2012) design and implement the new rates of 2012. Key Achievements: Effectively created DHL’s Marketing division scorecard, using different database that facilitated the analysis and development of strategies. Effectively designed and implemented 2012 rates working with Sales and IT. Marketing Intelligence Trainee - Collect, validate and homologate market trends and competitors behavior within the Express industry in Mexico. - Coordinate and serve as the single key point of contact for market research agencies. - Mystery Shopper: monthly-based visits to competitors’ sales point in order to elaborate the correspondent analysis and reports. - Leader of generating and tracking retail stores service surveys (physical and online). Maintenance of the competitors’ portfolio and database. - Full administration of the electronic platform for internal and customers’ survey for Mexico. Key Achievements: created a monthly bulletin with macroeconomic data, market news, trends and competitors data for the sales force and operations support. http://www.dhl.com.mx/es.html Show less
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Kids & Animation Trainee
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May 2009 - May 2010
- Planning of promotions for radio, digital media and press. - Provide insights and inputs for the company’s marketing strategy. - Main point of contact for customers’ organization of events and promotionals. - Creation of internal surveys and market interviews for the appropriate analysis elaboration. - Promotional development for “top clients”. - Coordination of shopping malls’ activations. - Maintenance and full administration of a customer database share. Key Achievements: Successfully led “Ben10” movie kick-off at the “Auditorio Nacional”, achieving a record assistance of 15,000 persons. http://www.turner.com/latin-america?noredirect=1 Show less
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Education
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2012 - 2013
Universitat Pompeu Fabra
Master's degree, Branding Meaning 3.0 -
2012 - 2013
ESERP Business School
Master's degree, Marketing and Social Media -
2011 - 2011
eduMac
Diploma, Graphic Design -
2011 - 2011
Inlingua
Diploma, Business English -
2007 - 2010
Universidad Iberoamericana, Ciudad de México
Bachelor, Marketing -
2007 - 2007
Pacific Gateway International College,Victoria Canada
Diploma, International Business -
2021 - 2022
IEBS Business School
Master's degree, Marketing Automatization & Growth Hacking
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