Manuel Freitas

New Ventures & Business Development at Vitulo & Co
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Contact Information
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency
  • Francês Limited working proficiency
  • Espanhol Elementary proficiency

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Credentials

  • Startup School
    Y Combinator
    Nov, 2022
    - Sep, 2024
  • Foundations and Applications of Web3
    SoftBank Group Corp.
    Aug, 2022
    - Sep, 2024

Experience

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • New Ventures & Business Development
      • Jul 2022 - Present

      Responsible for evaluating new ventures and business development that could leverage recurrent revenue - from market research to settling the product strategy and managing the tech team building the MVPs. Responsible for evaluating new ventures and business development that could leverage recurrent revenue - from market research to settling the product strategy and managing the tech team building the MVPs.

    • Brazil
    • Financial Services
    • 1 - 100 Employee
    • Business Development
      • Jul 2021 - Jul 2022

      Responsible for advising executives and senior management on LTV/CAC strategy; Responsible for evaluating and designing new initiatives on strategic partnerships and new business segments, from market analysis through P&L and Unit Economics modeling to setting and coordinating operational schedules; Responsible for Data Engineers' and BI Analysts' coordination on data modeling, dashboard execution, and business analysis that enhanced customer life cycle management; Developed growth initiatives that reduced client churning and improved CAC, connecting dots between Awareness and Acquisition efforts on a significant segment of clients;

    • Indonesia
    • E-Learning Providers
    • Business Development
      • Aug 2020 - Mar 2021

      Responsible for Monthly Investors Report; developed business plans for new products; improved Neon’s Unit Economics Model; worked next to the Design Team developing a new Fundraise Pitch Deck; worked with the team on quantitative analysis of the Brazilian Financial Addressable Market based on equity and sector research.

    • Business Analytics Analyst
      • Oct 2019 - Aug 2020

      Supported CRM team evaluating campaigns effectiveness through A/B tests as well as efficiency of investments made to leverage retention and engagement KPIs; Helped to develop a daily and weekly digest with main operational KPIs, which were sent for all company leaders; have developed a daily statistical projection for Monthly Active Clients based on its historical cohorts behavior; was the point of contact between the Finance and Data Engineering Team supporting Neon's DRE translation into an accurate LTV database model.

    • Brazil
    • Food and Beverage Services
    • 1 - 100 Employee
    • Off Trade Business Intelligence Analyst
      • Feb 2019 - Sep 2019

      Supported the development of the monthly report for Regional and Off-Trade Directors; Responsible for Sales and Trade Marketing Team KPIs to maximize BU's volume, market-share, and pricing targets.

    • Internship
      • Jan 2018 - Jan 2019

      Responsible for evaluating the sales team's variable remuneration; helped develop the Commercial Manager action plans based on PDCA and SDCA methodology; created a project to increase DoBem's penetration at the main University campus in Rio de Janeiro.

    • 1 - 100 Employee
    • Co-Founder
      • 2016 - 2016

      Pólen was a social business and clothing brand that donated one hoodie for each sold to socially vulnerable people. Pólen was a social business and clothing brand that donated one hoodie for each sold to socially vulnerable people.

    • Brazil
    • Construction
    • Co-Founder
      • 2014 - 2016

      Verteng was a startup that managed residential and commercial real estate renovation execution: from Budget through physical-financial planning to turn-key delivery. Managed +R$500 K. Verteng was a startup that managed residential and commercial real estate renovation execution: from Budget through physical-financial planning to turn-key delivery. Managed +R$500 K.

    • Brazil
    • Building Construction
    • 1 - 100 Employee
    • Internship
      • Apr 2015 - Sep 2015

      Supported the feasibility valuation of new real estate projects; responsible for financial consolidation of SPEs, Investors Reports development and Market Analysis. Supported the feasibility valuation of new real estate projects; responsible for financial consolidation of SPEs, Investors Reports development and Market Analysis.

    • Brazil
    • Investment Management
    • 700 & Above Employee
    • Internship
      • Jul 2014 - Feb 2015

      Supported the companies' competition process for the provision of construction services; Responsible for the contract's technical scope definition and subcontractors' physical and financial control. Supported the companies' competition process for the provision of construction services; Responsible for the contract's technical scope definition and subcontractors' physical and financial control.

    • Brazil
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Production Director at Miniempresa program
      • 2009 - 2009

      "The Miniempresa Program provides high school students with practical experience in economics and business, the organization and operation of a company. Students learn concepts of free initiative, market, marketing, and production. In this Program, the fundamentals of the market economy and business activity are explained through the Learning-Making method, in which each participant becomes a mini-entrepreneur." The product developed was the scarf, inspired by "Caminho das Índias," a famous Brazilian novel, which won the "Highest Return on Investment" prize in the program's history until then.

Education

  • Universidade Federal do Rio de Janeiro
    Engenharia Civil
    2011 - 2018
  • Colégio Ipiranga
    High School Diploma
    2008 - 2010

Community

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