Experience

Mast-Jägermeister SE

• Germany
• Wine & Spirits
• 200 - 300 Employee

• Mexico and Central America Country Manager

  • Jan 2016 - Present



Clear Channel Europe

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Marketing Director

  • May 2015 - Aug 2016



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Gerente Nacional de Centros de Consumo

  • May 2013 - Jul 2014

  Responsible for distribution and sales in consumption centers, as well as massive events. PR, negotiation and administration of 1500 clients nationwide through a team of 5 regional managers, 20 sales reps and 10 promoters. Development and execution of brand activities, as well as loyalty programs for clients, sales team and third party employees. Definition and execution of a Picture Of Success Model, as well as Point of Sales Materials. Analysis and definition of channel strategy. Development and implementation of a sales administration system, business KPI´s and ROI analysis. Show less



Heineken Cuauhtémoc Moctezuma

• Premium Brands On Trade Channel Manager

  • Jan 2011 - Feb 2013

  • Responsible for building the Premium Brands On Trade Department, hiring and training of 32 Brand Specialists & 5 Regional On trade Chiefs as well as defining KPI`s and management system. • Led Heineken´s On Trade channel Launch in 2011: customer selection, listing, promotions, activations and Picture of Success installation. • Responsible for CM´s Premium Brands Portfolio On Trade strategy: Heineken, XX, Bohemia & Coors Light. • The area is responsible for development and execution of: •Image negotiations in Premium segments. •POS Materials, tailor made visibility, brand activations, promotions and events. •Bar Staff Training and endorsement program. •Innovations & added value concepts for customers and consumers •Customer marketing programs •BTL agencies development & control. •Monitoring competition •Support to National Accounts and regional sales teams. •Development and implementation of Draught Beer strategies. •P&L control Show less



Red Bull Mexico

• National On Premise Manager

  • Mar 2010 - Feb 2011

  • Responsible for: •On Premise area direct and indirect budget management •Global On Premise strategy execution •Brand building activities definition •On Trade accounts negotiations •Account owners PR program management •Bar Staff Endorsement Program definition and management •KPI Definition, ROI analysis •Information system definition. • Responsible for: •On Premise area direct and indirect budget management •Global On Premise strategy execution •Brand building activities definition •On Trade accounts negotiations •Account owners PR program management •Bar Staff Endorsement Program definition and management •KPI Definition, ROI analysis •Information system definition.



Jose Cuervo

• Beverage Manufacturing
• 700 & Above Employee

• Gerente de Centros de Consumo; On premise Manager

  • May 2006 - Mar 2010

  • Responsible for: •Brand activities definition and execution. (José Cuervo, Appleton, Smirnoff, Stolichnaya, 3 Olives, Jägermeister and more) •Account contracts negotiations. • POS Materials placement • Brand activations • Promotions • Product launch and listing • PR and Incentives for customers • ROI analysis • Budget and HR administration • Synergies with sales department. • Responsible for: •Brand activities definition and execution. (José Cuervo, Appleton, Smirnoff, Stolichnaya, 3 Olives, Jägermeister and more) •Account contracts negotiations. • POS Materials placement • Brand activations • Promotions • Product launch and listing • PR and Incentives for customers • ROI analysis • Budget and HR administration • Synergies with sales department.



ZF Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• International Management Trainee Program

  • Oct 2004 - May 2006



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Key Account Executive

  • Apr 2004 - Oct 2004



SC Johnson

• United States
• Manufacturing
• 700 & Above Employee

• Key Account Business Analyst

  • Aug 2002 - May 2004