Experience

VALSAT EQUIPAMIENTOS
• Spain
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Responsable Renting y Grandes Cuentas Valsat Equipamientos

  • Apr 2022 - Present

FIAT GROUP AUTOMOBILES SPAIN, SA
• Manager Flotas y Renting

  • Jun 2006 - May 2022


FIAT CHRYSLER AUTOMOBILES

• United Kingdom
• Accounting

• Fleet by Dealers Fleet Manager Fiat, Fiat Professional, Alfa Romeo, Jeep and Abarth

  • Sep 2019 - Oct 2021

  Responsabilities:- Strategy, implementation, support, tools,meas, commercial teams, prospecting, vist process, conquest objetives and fleet Mk Activities.Campaigns LTR and Banks.SALES CHANNEL:- LTR (Renting Operators)- RAC- Large Corporate- SME- Public AgencyRESULTS:- 2019 - 2020 = Growth 60%- 2020 - 2021= Grouth 30%

• Fleet Sales Manager Fiat, Fiat Professional,Alfa Romeo, Lancia, Jeep, Abarth

  • Jun 2006 - Sep 2019

  Responsabilities:- Responsible for the first launch Direct Fleet Sales Program- Creating, launching and developing the Fleet Program for all the corporate channels and brands.- Commercial team, customer prospecting processes, sales,deliveries and customer satisfaction.- Budget: Volumes and profitSALES CHANNEL:- LTR ( Renting Operators)- Large Corporate- Banks- Leasing Companies- Public AgencyRESULTS. - Every year the figures were made and the most of them with sustained growth of more than 20%REPORTING:- Bycefphalous weekly and monthly report by brand and channel al local and international level.

• Fleet Sales Manager Fiat, Fiat Professional,Alfa Romeo, Lancia, Jeep, Abarth

  • Jun 2006 - Sep 2019

  Responsabilities:- Responsible for the first launch Direct Fleet Sales Program- Creating, launching and developing the Fleet Program for all the corporate channels and brands.- Commercial team, customer prospecting processes, sales,deliveries and customer satisfaction.- Budget: Volumes and profitSALES CHANNEL:- LTR ( Renting Operators)- Large Corporate- Banks- Leasing Companies- Public AgencyRESULTS. - Every year the figures were made and the most of them with sustained growth of more than 20%REPORTING:- Bycefphalous weekly and monthly report by brand and channel al local and international level.



BMW Madrid Business Center

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Fleet Sales Manager BMW Madrid (BMW Group)

  • Sep 2004 - Jun 2006

  Responsabilities:- Responsible for the first launch Fleet Program in the first brand subsidiary created in Spain.- Homologation in LTR Companies, Banks, Leasing Entities and Large Corporate and International Agreements.- Developement Fleet Sales Program in terms of strategy,discount policy,visit, sales and delivery processes.SALES CHANNEL:- SME- Large Corporate- LTR (Renting Operators)- Public Entity- Banks- Leasing Companies-Diplomatic CorpsRESULTS:- Homologation of all the operators was carried out in less than 6 months and made overperformace of over 20%

• Fleet Sales Manager BMW Madrid (BMW Group)

  • Sep 2004 - Jun 2006

  Responsabilities:- Responsible for the first launch Fleet Program in the first brand subsidiary created in Spain.- Homologation in LTR Companies, Banks, Leasing Entities and Large Corporate and International Agreements.- Developement Fleet Sales Program in terms of strategy,discount policy,visit, sales and delivery processes.SALES CHANNEL:- SME- Large Corporate- LTR (Renting Operators)- Public Entity- Banks- Leasing Companies-Diplomatic CorpsRESULTS:- Homologation of all the operators was carried out in less than 6 months and made overperformace of over 20%



Volvo Concesionarios - Turismos Madrid

• Fleet Sales Manager Volvo Concesionarios (Volvo Car Corporation)

  • Oct 1992 - Sep 2004

  Responsabilities: - Responsible for the first launch Fleet Program - Strategy, channels definition, Car Policy, propespecting, visit, sales, and delivery process. - Homologation in Renting Operators and Banks - Customer Satisfaction Policy and personalized after sales. SALES CHANNEL: - Large Corporate - SME - User - Chooser - LTR Operators - Diplomatic Corps - Small Companies - Banks - Public Agency RESULTS the figures were made every year and reached a weight in pure fleet over 60%