Public Relations Manager

• Jun 2020 - Present

Customer Relations Project Manager

• Jul 2019 - Jun 2020

Associate Consultant

• Sep 2018 - Jun 2019

• Carrying out analysis of financial statements of M&A targets in Europe and North America. • Assessing potential joint-­‐venture/investment targets in China for clients via omni-­‐channel analysis, interviews and negotiations. • Carrying out analysis of financial statements of M&A targets in Europe and North America. • Assessing potential joint-­‐venture/investment targets in China for clients via omni-­‐channel analysis, interviews and negotiations.

Brand Manager

• Oct 2018 - Jan 2019

• Curated Wechat content marketing proposals. Managed digital marketing tools : Wechat followers increased by 33%, top views by 112% • Formulated omni-­‐channel marketing strategy. Analyzed media positioning. Conducted ad launch. Supported brand events • Planned merchandise structure of Europe procurement. Negotiated with global suppliers and executed merchandise sourcing • Strategized brand & customer positioning. Researched the industry, analyzed markets and competitors • Curated Wechat content marketing proposals. Managed digital marketing tools : Wechat followers increased by 33%, top views by 112% • Formulated omni-­‐channel marketing strategy. Analyzed media positioning. Conducted ad launch. Supported brand events • Planned merchandise structure of Europe procurement. Negotiated with global suppliers and executed merchandise sourcing • Strategized brand & customer positioning. Researched the industry, analyzed markets and competitors

Assistant Project Manager - Asian Market

• Feb 2018 - Aug 2018

• Developed new partnership projects ( brand, media, influencers, online travel agency payment method, artist, etc. ) : Assisted to facilitate partnerships with Wechat Pay, Alipay, multiple medias & influencers and luxury brands • Managed public relations : assisted in resolving the PR crisis of Balenciaga. • Assisted in developing effective strategies for Asian market and supported creative content production Initiated the re-­‐design of marketing tools for Asian market • Managed & analyzed performance data, developed reports and action plans Show less

Project Manager - China Market

• Oct 2016 - Jul 2017

• Formulated partnership strategies ( brand, media, hotel, expo, etc. ) : Initiated long-­‐term partnerships with China International Boat Show • Attended events ( runways, vernissage, summits, government conference ) and developed potential partners • Managed social media communities : Increased Weibo followers by 20 times • Led the team to develop and design interview questionnaires : Conducted interviews ( in CN/ EN/ FR ) with CEOs, architects and designers • Formulated partnership strategies ( brand, media, hotel, expo, etc. ) : Initiated long-­‐term partnerships with China International Boat Show • Attended events ( runways, vernissage, summits, government conference ) and developed potential partners • Managed social media communities : Increased Weibo followers by 20 times • Led the team to develop and design interview questionnaires : Conducted interviews ( in CN/ EN/ FR ) with CEOs, architects and designers

Founder

• May 2016 - Aug 2016

• Gained more than 100 members in first 2 months • Curated French corner and cultural events ( wines, films, gastronomy etc ) in partnership with Alliance France and other French communities: avr. headcount 50+ per time • Gained more than 100 members in first 2 months • Curated French corner and cultural events ( wines, films, gastronomy etc ) in partnership with Alliance France and other French communities: avr. headcount 50+ per time

Style Consultant

• Sep 2014 - Mar 2015

•Educated in the history of Burberry as well as those regarding the latest technology, products' world and the competitors. •Present and sell articles based on luxury-goods selling strategy so as to reach higher marketing goals. •Develop long-term relationships with significant clients. •Develop listening skills, communication skills, problem-solving skills, as well as team spirits by serving clients on floor/on phone and cooperating with the team. •Assist the team of visual merchandising to change and adjust window/in store display. •Assist managing the stock by daily article-counting and new stock processing. Show less

Model (part-time)

• Oct 2014 - Dec 2014

•Studio shooting and runway show model for the graduation collection of students in Seattle Institute of Art. •Studio shooting and runway show model for the graduation collection of students in Seattle Institute of Art.

Finance and Accounting Intern

• Feb 2014 - May 2014

Co-founder

• Oct 2012 - Jul 2013

•Develop the partnership with local dessert boutiques. •Price Negociating and sells. •Assist R&D. •Social Media Marketing by designing creative posters. •Develop the partnership with local dessert boutiques. •Price Negociating and sells. •Assist R&D. •Social Media Marketing by designing creative posters.

Assistant Hall Director intern

• Jun 2012 - Aug 2012