Experience

ELLE, India

• Writing and Editing
• 1 - 100 Employee

• Digital Editor

  • Dec 2021 - Present

  Mumbai, Maharashtra, India



Hauterfly

• Managing Editor

  • Feb 2018 - Aug 2021

  Mumbai Area, India

• Managing Editor

  • Feb 2018 - Aug 2021



www.damselindestress.in

• Editor

  • Mar 2015 - Feb 2018

  Now a certified makeup artist. Spa, salon, books and play reviews. Experiences and games reviews. Writing. Editing. Saving. Making collages. Taking pictures. Editing pictures. Blogging. Social Media promotion of the blog. Available for collaborations.



Beehive Communications Pvt. Ltd.

• India
• Advertising Services
• 1 - 100 Employee

• Digital Copy Head- Social Media at Beehive Communications

  • Dec 2012 - Jul 2014

  • Devising content and brand tone strategies for all online activities and on social media • Overseeing execution of campaign ideas and integration of offline marketing goals. • Consulting with the brand team with the execution of campaigns in the online and offline universe • Writing, editing and conversing with clients for better understanding of their overall marketing objectives and reflecting them in content.



Shopclusive

• Content, Communication and Social Media Manager

  • Mar 2012 - Sep 2012

  Mumbai Area, India • Developing and writing content for the website and its social media pages • Handling all marketing and communication for the website • Assisting the CEO with execution of campaigns in the online and offline universe • Building a relationship with PR agencies and external agencies handling the brand



Home

• Freelancing

  • Nov 2011 - Feb 2012

  Freelance writer with experience in developing content across verticals.



ARN

• United Arab Emirates
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Assistant Brand Manager

  • Oct 2009 - Aug 2011

  Dubai • Developing and maintaining the brand image of the stations in their target markets • Meeting with key clients and event agencies to partner on projects that fit the brand • Assisting the brand manager and the programming team with ideation and execution of key campaigns on air • Creating a multi-platform interaction with listeners to ensure increased listenership and brand affinity



Tonnit Design

• Copywriter

  • Aug 2009 - Sep 2009

  Dubai Worked with this creative boutique agency to develop visually stylish and offbeat campaigns for key clients



ICLP Dubai

• Freelance Copywriter

  • Jun 2009 - Jul 2009

  Dubai Worked with international loyalty marketing agency, ICLP. Responsibilities included writing emailers and crafting appealing loyalty HTMLs for the agency’s clients to encourage readers to click on the links. Clients included Visa, Qatar Airways, VLCC, BinHendi etc.



Noble Advertising

• Copywriter

  • Nov 2008 - Apr 2009

  Dubai • Brainstorming with creative team to develop campaigns and below-the-line communication for the agency’s clients. These included Pure Gold, Lively, Creative Closets, Tiffany Foods etc. • Working in tandem with the servicing team to understand client objectives and developing focused communication towards this end. • Looking for images, referencing for shoots, writing convincing copy and paying keen attention to details such as grammar, spelling and sentence construction.



ProDesign Advertising

• Freelance Copywriter

  • 2007 - 2009

  Dubai • Writing copy for emailers sent to subscribers with the aim to build a relationship with members • Wording calls to action that would encourage clicks • Working closely with the design team to ensure better visibility for the brand



Mediaquest Corporation

• Journalist

  • Apr 2008 - Oct 2008

  Dubai • Writing and editing articles for the magazine. This included the background research, setting up interviews for quotes, transcribing interviews and sorting through the conversation for information relevant to the article. • Working closely with the editor for story ideas, angles and the resources available for every article • Coordinating with the PR agency for interviews, quotes and verifying details on press releases • Paying attention to page layout, imagery and placement of… Show more • Writing and editing articles for the magazine. This included the background research, setting up interviews for quotes, transcribing interviews and sorting through the conversation for information relevant to the article. • Working closely with the editor for story ideas, angles and the resources available for every article • Coordinating with the PR agency for interviews, quotes and verifying details on press releases • Paying attention to page layout, imagery and placement of article in the magazine Show less



IMPACT BBDO

• Advertising Services
• 400 - 500 Employee

• Copywriter

  • Jan 2008 - Feb 2008

  Dubai Worked exclusively on the launch of Barclays Premier League card. Responsibilities included copy for the introduction booklet, welcome letter and all other collaterals in the welcome pack.



Percept Gulf

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Freelance Copywriter

  • Oct 2007 - Dec 2007

  Dubai Worked on print and outdoor ads for Lamcy, Daiso, Homes R Us and other Lal’s Group companies. Responsibilities included brainstorming for ideas across print, outdoor and in store branding, conceptualizing and working with the art team for execution



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Copy intern

  • May 2007 - Jul 2007

  Dubai Clients worked on: Aldar, HSBC