Experience

Tamara Leisure Experiences Pvt. Ltd.

• India
• Hospitality
• 100 - 200 Employee

• General Manager Marketing

  • Nov 2021 - Present



Kaapi Machines

• India
• Food and Beverage Services
• 1 - 100 Employee

• Head Of Marketing

  • May 2019 - Aug 2020

  I built the Marketing Communication function from scratch. Key highlights involve building the coffee community using social media platforms, building brand equity among key stakeholders, and drive footfall at community events. • Leading Internal Communication, External Communication, PR and Events • Leading Brand building initiatives • Go to Market Strategy • Creating and Leading Complete Digital Mandate including new website, SEO, SEM, Content Strategy and Social Media… Show more I built the Marketing Communication function from scratch. Key highlights involve building the coffee community using social media platforms, building brand equity among key stakeholders, and drive footfall at community events. • Leading Internal Communication, External Communication, PR and Events • Leading Brand building initiatives • Go to Market Strategy • Creating and Leading Complete Digital Mandate including new website, SEO, SEM, Content Strategy and Social Media Management • Leading CRM and Lead Gen • Managed a team of 3 in-house resources and 2 agencies

• Marketing and Branding Manager

  • Oct 2018 - May 2019



Something's Brewing

• India
• Food and Beverage Services
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2019 - Aug 2020

  Something’s Brewing – Launch B2C arm of Kaapi Machines "for all things coffee, conversations knowledge, and community'. This was the 1st Assignment at Kaapi Machines to launch a new B2C ‘all things coffee’ brand. I was responsible to coin the brand name, conceptualized, strategized, and led the business plan, presented to the board for funding with a complete road-map from conceptualization to execution strategy. Led the Digital Only GTM strategy for the brand Led the content… Show more Something’s Brewing – Launch B2C arm of Kaapi Machines "for all things coffee, conversations knowledge, and community'. This was the 1st Assignment at Kaapi Machines to launch a new B2C ‘all things coffee’ brand. I was responsible to coin the brand name, conceptualized, strategized, and led the business plan, presented to the board for funding with a complete road-map from conceptualization to execution strategy. Led the Digital Only GTM strategy for the brand Led the content marketing strategy and execution across platforms Spearheaded the creation of e-com site including site design, SEO, SEM, content, and creative Spearheaded logo design activities with the help of a design agency Launch/ Social Media marketing plan Something’s Brewing social presence all platforms Led the blog content strategy - ideation, proofreading content, and launch Show less Something’s Brewing – Launch B2C arm of Kaapi Machines "for all things coffee, conversations knowledge, and community'. This was the 1st Assignment at Kaapi Machines to launch a new B2C ‘all things coffee’ brand. I was responsible to coin the brand name, conceptualized, strategized, and led the business plan, presented to the board for funding with a complete road-map from conceptualization to execution strategy. Led the Digital Only GTM strategy for the brand Led the content… Show more Something’s Brewing – Launch B2C arm of Kaapi Machines "for all things coffee, conversations knowledge, and community'. This was the 1st Assignment at Kaapi Machines to launch a new B2C ‘all things coffee’ brand. I was responsible to coin the brand name, conceptualized, strategized, and led the business plan, presented to the board for funding with a complete road-map from conceptualization to execution strategy. Led the Digital Only GTM strategy for the brand Led the content marketing strategy and execution across platforms Spearheaded the creation of e-com site including site design, SEO, SEM, content, and creative Spearheaded logo design activities with the help of a design agency Launch/ Social Media marketing plan Something’s Brewing social presence all platforms Led the blog content strategy - ideation, proofreading content, and launch Show less



SnapBizz Cloudtech Pvt Ltd

• Singapore
• Retail
• 100 - 200 Employee

• Marketing Manager

  • Oct 2017 - Oct 2018

  Snapbizz is a cloud based tech platform that adds value to all the stakeholders in the FMCG ecosystem, with a focus on digitizing kirana stores and delivering the last mile connect to FMCG brands. I ledmarketing and communication role including offline and online marketing, planning and budgeting, managing creative agencies, Public Relation, brand building initiatives, content and communication requirement. My role also required me to work on ad film scripts, developing inbound… Show more Snapbizz is a cloud based tech platform that adds value to all the stakeholders in the FMCG ecosystem, with a focus on digitizing kirana stores and delivering the last mile connect to FMCG brands. I ledmarketing and communication role including offline and online marketing, planning and budgeting, managing creative agencies, Public Relation, brand building initiatives, content and communication requirement. My role also required me to work on ad film scripts, developing inbound and outbound marketing plans, executing SEO/SEM for generating leads, and creating a social media strategy. Being a start-up, my focus was on building brand credibility and trust through various campaigns for respective stakeholders. Show less Snapbizz is a cloud based tech platform that adds value to all the stakeholders in the FMCG ecosystem, with a focus on digitizing kirana stores and delivering the last mile connect to FMCG brands. I ledmarketing and communication role including offline and online marketing, planning and budgeting, managing creative agencies, Public Relation, brand building initiatives, content and communication requirement. My role also required me to work on ad film scripts, developing inbound… Show more Snapbizz is a cloud based tech platform that adds value to all the stakeholders in the FMCG ecosystem, with a focus on digitizing kirana stores and delivering the last mile connect to FMCG brands. I ledmarketing and communication role including offline and online marketing, planning and budgeting, managing creative agencies, Public Relation, brand building initiatives, content and communication requirement. My role also required me to work on ad film scripts, developing inbound and outbound marketing plans, executing SEO/SEM for generating leads, and creating a social media strategy. Being a start-up, my focus was on building brand credibility and trust through various campaigns for respective stakeholders. Show less



Himalaya Wellness Company

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Communication/Digital Media Manager- Personal Care Brands

  • Jan 2013 - Dec 2016

  Leading Digital Marketing, PR, Events, Internal Communication for Himalaya Personal Care division. I led marketing communication for Himalaya Personal Care, the highest revenue generating division for the company. My role involved strategizing, planning, budgeting and executing PR, event and digital media initiatives for key categories to increase mind share for each in the relevant media space. In my four year stint, I have successfully increased and improvised digital presence, y-o-y… Show more Leading Digital Marketing, PR, Events, Internal Communication for Himalaya Personal Care division. I led marketing communication for Himalaya Personal Care, the highest revenue generating division for the company. My role involved strategizing, planning, budgeting and executing PR, event and digital media initiatives for key categories to increase mind share for each in the relevant media space. In my four year stint, I have successfully increased and improvised digital presence, y-o-y increased on newspaper mentions and lead an event that created Guinness world record. • Facebook, Twitter, Instagram, YouTube and Blog content building and marketing • Developed creative strategy and mood board for each platform • Content planning and writing for blogs, newsletters, in-house journals, in-store magazines and social media • Experience in SEO, SEM, native advertising, content marketing, influencer outreach programs and paid marketing planning and execution • Conceptualized and worked with production houses on multiple digital ad films • Facilitated more than 50 BTL and PR events in four years including Guinness World Record for Himalaya Face Care • Conceptualized and executed multi-award-winning campaign Muskaan to support cleft lip surgeries (it won almost 8 awards mainly in digital marketing and integrated marketing categories by recognized media houses) • Successfully launched influencer outreach programs to build a network of brand evangelists • Y-o-Y increase on PR mentions and coverage across relevant media • I was awarded the Excellence Award for two consecutive years for my performance Show less Leading Digital Marketing, PR, Events, Internal Communication for Himalaya Personal Care division. I led marketing communication for Himalaya Personal Care, the highest revenue generating division for the company. My role involved strategizing, planning, budgeting and executing PR, event and digital media initiatives for key categories to increase mind share for each in the relevant media space. In my four year stint, I have successfully increased and improvised digital presence, y-o-y… Show more Leading Digital Marketing, PR, Events, Internal Communication for Himalaya Personal Care division. I led marketing communication for Himalaya Personal Care, the highest revenue generating division for the company. My role involved strategizing, planning, budgeting and executing PR, event and digital media initiatives for key categories to increase mind share for each in the relevant media space. In my four year stint, I have successfully increased and improvised digital presence, y-o-y increased on newspaper mentions and lead an event that created Guinness world record. • Facebook, Twitter, Instagram, YouTube and Blog content building and marketing • Developed creative strategy and mood board for each platform • Content planning and writing for blogs, newsletters, in-house journals, in-store magazines and social media • Experience in SEO, SEM, native advertising, content marketing, influencer outreach programs and paid marketing planning and execution • Conceptualized and worked with production houses on multiple digital ad films • Facilitated more than 50 BTL and PR events in four years including Guinness World Record for Himalaya Face Care • Conceptualized and executed multi-award-winning campaign Muskaan to support cleft lip surgeries (it won almost 8 awards mainly in digital marketing and integrated marketing categories by recognized media houses) • Successfully launched influencer outreach programs to build a network of brand evangelists • Y-o-Y increase on PR mentions and coverage across relevant media • I was awarded the Excellence Award for two consecutive years for my performance Show less



CF SHORE

• Raj Nandgaon Area, India

• State Programme Manager

  • Jan 2012 - Jun 2012

  State Program Manager – UNICEF Health, Hygiene and Anemia Control Initiative Responsibilities mainly involved Liaising and Advocacy (Education/Health Department), Teacher Training, Documentation, Photography, Budgeting and Reporting Documentation and presentation to relevant government stakeholders to sustain and scale up the initiative Identified gaps in field work and budget reporting to reduce loopholes Streamlined the reporting and training structure Reformed the… Show more State Program Manager – UNICEF Health, Hygiene and Anemia Control Initiative Responsibilities mainly involved Liaising and Advocacy (Education/Health Department), Teacher Training, Documentation, Photography, Budgeting and Reporting Documentation and presentation to relevant government stakeholders to sustain and scale up the initiative Identified gaps in field work and budget reporting to reduce loopholes Streamlined the reporting and training structure Reformed the training module to make it more interactive Show less State Program Manager – UNICEF Health, Hygiene and Anemia Control Initiative Responsibilities mainly involved Liaising and Advocacy (Education/Health Department), Teacher Training, Documentation, Photography, Budgeting and Reporting Documentation and presentation to relevant government stakeholders to sustain and scale up the initiative Identified gaps in field work and budget reporting to reduce loopholes Streamlined the reporting and training structure Reformed the… Show more State Program Manager – UNICEF Health, Hygiene and Anemia Control Initiative Responsibilities mainly involved Liaising and Advocacy (Education/Health Department), Teacher Training, Documentation, Photography, Budgeting and Reporting Documentation and presentation to relevant government stakeholders to sustain and scale up the initiative Identified gaps in field work and budget reporting to reduce loopholes Streamlined the reporting and training structure Reformed the training module to make it more interactive Show less



Imprimis Life PR

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Sr. Executive - Client Servicing Team

  • Jul 2011 - Dec 2011

  Clients serviced include Pearl Academy, Idea Cellular, Amar Remedies and Bharti Wal-Mart Responsibilities mainly involved media meetings, Content Writing, and ideation Created visibility and increased mentioned for Pearl Academy during the Lakme Fashion Week 2011 Created and executed launch of Idea Cellular’s new television campaigns Clients serviced include Pearl Academy, Idea Cellular, Amar Remedies and Bharti Wal-Mart Responsibilities mainly involved media meetings, Content Writing, and ideation Created visibility and increased mentioned for Pearl Academy during the Lakme Fashion Week 2011 Created and executed launch of Idea Cellular’s new television campaigns



Infiniti Research Ltd.

• United Kingdom
• Market Research
• 500 - 600 Employee

• Research and Content Intern

  • Jul 2010 - Dec 2010

  Business Vibes, Social Networking Site for B2B Market: Research & Content: Study industry for basic overview, carry out secondary research to gather information on the industry Prepare an industry based factsheet – to be available ‘live’ on BV portal specific to each industry Prepare a list of major players – associations, event organizers, event exhibitors, etc. based on geographies of international trade Create tags for the events and exhibitors using SEO techniques and higher… Show more Business Vibes, Social Networking Site for B2B Market: Research & Content: Study industry for basic overview, carry out secondary research to gather information on the industry Prepare an industry based factsheet – to be available ‘live’ on BV portal specific to each industry Prepare a list of major players – associations, event organizers, event exhibitors, etc. based on geographies of international trade Create tags for the events and exhibitors using SEO techniques and higher visibility on BV Create a setup in sync with Development and Sales team for the launch of industry portals Show less Business Vibes, Social Networking Site for B2B Market: Research & Content: Study industry for basic overview, carry out secondary research to gather information on the industry Prepare an industry based factsheet – to be available ‘live’ on BV portal specific to each industry Prepare a list of major players – associations, event organizers, event exhibitors, etc. based on geographies of international trade Create tags for the events and exhibitors using SEO techniques and higher… Show more Business Vibes, Social Networking Site for B2B Market: Research & Content: Study industry for basic overview, carry out secondary research to gather information on the industry Prepare an industry based factsheet – to be available ‘live’ on BV portal specific to each industry Prepare a list of major players – associations, event organizers, event exhibitors, etc. based on geographies of international trade Create tags for the events and exhibitors using SEO techniques and higher visibility on BV Create a setup in sync with Development and Sales team for the launch of industry portals Show less



Ketchum Sampark

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • 2010 - 2010

  • Tracking media coverage for different clients • Writing Press releases • Organising Press Conferences • Competitors Analysis • Preparing Coverage grids • Handling media relations • Brainstorming and ideation • Tracking media coverage for different clients • Writing Press releases • Organising Press Conferences • Competitors Analysis • Preparing Coverage grids • Handling media relations • Brainstorming and ideation



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• French Language Specialist – Global Language Center of Excellence

  • 2007 - 2009

  Responsibilities mainly involved translation (French/English) Worked on multiple process to support order management and financial team In short time became Subject Matter Expert and process trainer for new employees Won employee of the month award for three consecutive months Was among the key performer in the first year and exceeded employee expectations to gain recognition amongst top management Responsibilities mainly involved translation (French/English) Worked on multiple process to support order management and financial team In short time became Subject Matter Expert and process trainer for new employees Won employee of the month award for three consecutive months Was among the key performer in the first year and exceeded employee expectations to gain recognition amongst top management