Mansi Kakkar

Junior CRM Manager at Vivira Health Lab
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Contact Information
us****@****om
(386) 825-5501
Location
Darmstadt, Hesse, Germany, DE
Languages
  • German Elementary proficiency
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency

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Aakansha Bhardwaj

I am writing to highly recommend Mansi for her outstanding contribution during her tenure at Organic Harvest. Mansi's dedication, professionalism and exceptional skills have made a significant impact on our team and company. Mansi consistently demonstrated a strong work ethic and a commitment to excellence. Mansi's ability to adapt to new challenges and learn quickly allowed her to excel in various aspects of her job.One of the most remarkable qualities is her problem solving capability. She consistently displayed a strong analytical mindset and creativity when faced with complex issues. Her ability to think critically and find innovative solutions was truly impressive and greatly benefited our projects and team.. I have no doubt that she will continue to excel in her career and i wholeheartedly recommend her..

Akash Tiwari

I worked with Mansi when I started my Career as a Digital Marketer. I know nothing at that point of time but Mansi Helped me also in Understanding and boosting my Confidence. She is a Real Gem to work with. Mansi Helped me alot with Project Management, SEO, and Company for whom we were working for. She always ready to help and open with Suggestions to make sure we as a Team can work better together. She have a Leadership and excellent team Management qualities. I’m really happy and pleased to have her as my Senior and recommending her.

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Credentials

  • Customer Relationship Management
    Great Learning
    Jun, 2023
    - Sep, 2024
  • Email Marketing
    Great Learning
    Jun, 2023
    - Sep, 2024
  • Customer Experience: Journey Mapping
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • Customer Retention
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • Email Marketing: Strategy and Optimization
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • Learning HubSpot CRM
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • Mailchimp Essential Training
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • Digital Marketing Foundations
    LinkedIn
    Feb, 2023
    - Sep, 2024
  • Email and Newsletter Marketing Foundations
    LinkedIn
    Feb, 2023
    - Sep, 2024
  • Salesforce for Marketers
    LinkedIn
    Feb, 2023
    - Sep, 2024
  • Google Analytics for Beginners
    Google
    Dec, 2022
    - Sep, 2024
  • Goethe-Zertificat A1: Start Deutsch 1
    Goethe-Institut e.V.
    May, 2022
    - Sep, 2024
  • German Language Course: A1 level
    Language Pantheon
    Jul, 2021
    - Sep, 2024
  • Programming in Java
    Delhi Institute of Computer Sciences- DICS Technologies Ltd.
    Jul, 2015
    - Sep, 2024
  • Email Marketing
    HubSpot Academy
    Apr, 2023
    - Sep, 2024

Experience

  • Vivira Health Lab
    • Germany
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Junior CRM Manager
      • Aug 2023 - Present

      ✦ Assistance with the implementation and configuration of a new CRM system (Hubspot) and management of an existing CRM system (Espo) ✦ Collaboration with the sales, marketing, and service teams to develop and execute customer journeys and lead segmentation strategies ✦ Support with analyses and reports based on CRM data to identify trends, customer preferences, and opportunities for improvement ✦ Assistance in training employees on CRM system usage and best practices ✦ Support with setting up an internal knowledge base for CRM-related topics ✦ Support with the development and implementation of CRM-related workflows and automation processes ✦ Collaboration with cross-functional teams to improve the overall customer experience and satisfaction ✦ Staying updated with the latest CRM technologies, tools, and methodologies to suggest enhancements and improvements Tools: Hubspot CRM, Espo CRM, Lucidchart, Asana, Jira, Confluence Show less

  • Organic Harvest
    • 1 - 100 Employee
    • Senior Digital Marketing Executive
      • Dec 2018 - Oct 2022

      CRM Marketing (Specialization): ✦ Developed strategies, curated content, and executed CRM campaigns for user acquisition, engagement, and retention ✦ Distributed various communications via channels such as app push, web push, on-site notifications, SMS, E-mail, and WhatsApp ✦ Focused on specific website visitors by utilizing segmentation, automation journeys, A/B testing, and personalization techniques ✦ Monitored month-over-month growth in traffic, orders, and revenue resulting from CRM campaigns and compared the outcomes against predefined KPIs Other Marketing Areas: ✦ Handled end-to-end celebrity marketing campaigns, product photoshoots, and video shoots ✦ Ideated influencer marketing campaigns with the agency ✦ Managed online reputation and planned social media marketing campaigns with the agency ✦ Mentored the junior social media marketing team ✦ Leveraged strategic alliances/partnerships with various brands for collaborations ✦ Teamed up with several affiliates to maximize revenue generation ✦ Oversaw the monthly on-page and off-page SEO activities done by the agency Tools: WebEngage, Netcore, Google Keyword Planner, SEMRush, Adobe Analytics, Google Analytics, Canva, Google Ads, FileZilla, Konnect Insights, Simplify360, Quickmetrics, SimilarWeb Show less

  • Incrementum Technology Services
    • India
    • Software Development
    • Digital Marketing Executive
      • Jun 2017 - Dec 2018

      ✦ Conducted keyword research and carried out on-page and off-page SEO activities✦ Executed social media marketing campaigns to increase brand awareness and sales✦ Created Google Ad campaigns for the primary services✦ Implemented Email marketing campaigns utilizing the MailShake platform✦ Responsible for weekly website analysis and reporting✦ Acquired fundamental knowledge of SQL, HTML and CSSTools: Google Keyword Planner, AHrefs, Moz, SEMRush, MailShake, Google Analytics, Canva, Google Ads, HootSuite Show less

    • Industrial Training & Project on SEO for beautyndecor.wordpress.com
      • Feb 2017 - May 2017

      ✦ Created a WordPress website: beautyndecor.wordpress.com for skincare, makeup, and decor reviews✦ Performed keyword research, on-page, and off-page SEO activities ✦ Created Instagram, Facebook, Twitter, Pinterest, and Google+ profiles and did social media marketing activities on them✦ Ran Google Search Ads targeting relevant keywordsTools: WordPress, Google Keyword Planner, Google Ads, Google Analytics, Moz. FileZilla, Canva

Education

  • Indira Gandhi National Open University
    Master of Business Administration - MBA, Marketing
    2017 - 2019
  • Dronacharya College of Engineering
    Bachelor of Technology - BTech, Computer Science
    2013 - 2017

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