Experience

LiveScore Group

• United Kingdom
• Spectator Sports
• 200 - 300 Employee

• Campaign Manager

  • Nov 2021 - Present

  ◦ Digital advertising on the publisher side using Google Ad Manager (GAM). ◦ Develop strong client relationships across the programmatic landscape. ◦ Responsible for optimising network inventory across different partners to ensure revenue growth. ◦ Responsible for creating, optimisation of and reporting on all programmatic activity, both direct and non-direct. ◦ Responsible for outlining campaign performance, analysis of data and making recommendations for each deal. ◦ Troubleshoot 3rd party tags and other creatives. ◦ Create and maintain a detailed partner overview with monthly reviews of progress with senior management. ◦ To work collaboratively with all departments of the business including Sales, Business Development, Editorial, Publisher Support, Social & Accounts. Show less



The Times Of India

• India
• Media Production
• 700 & Above Employee

• Manager Client Success

  • Nov 2015 - Nov 2021

  * Managing Self Serve process at Times Internet - Responsible for driving error-free process for the clients who are signing up on Colombia Traffic Network through Self Serve platform. * Team Training of New Employees in Self Serve team. * Handling all kinds of accounts of International, Agencies and Direct clients * End-to-End campaign management, creating plans, creating strategies, identifying trends, analysis of the accounts, and Driving conversions. * Running campaigns CPM, CPL, CPC, CPG, Classifieds, etc as per the client’s requirements * Producing a variety of analytics and performance reports * Assisting in optimizing the campaigns by closely mapping its pacing via daily performance and discrepancy reports * Creating and presenting campaign strategy deck and post-evaluation reports to the client. * Coordinating with the client & the sales team and all other internal teams to understand the objective to ensure the client goals & deliverables are met on time and frequent interaction with clients to discuss campaign delivery * Innovative approach with the right direction for various digital solutions as per the client requirements. * Establish, develop, and maintain relationships with online media vendors and proactively seek new list advertising opportunities * Negotiate and evaluate media buying opportunities * Understand and manage publishers’ offering/platform and ensure campaign effectiveness * Optimize and analyze data to maximize revenue opportunities and reach campaign objectives * Worked with Clients - MATOMY MEDIA LTD, BRANOVATE LTD, Criteo, Kixer, Ironsource, TLV Media, Wiseroll, Taptica, YeahMobi Show less



Media White FZ LLC

• Dubai

• Advertising Assistant

  • May 2015 - Oct 2015

  * Establish, develop, and maintain relationships with online media vendors and proactively seek new list advertising opportunities * Negotiate and evaluate media buying opportunities * Understand and manage publishers’ offering/platform and ensure campaign effectiveness * Optimize and analyze data to maximize revenue opportunities and reach campaign objectives * Campaign Management, Ads Operations, Ad Trafficking, Billing. * Establish, develop, and maintain relationships with online media vendors and proactively seek new list advertising opportunities * Negotiate and evaluate media buying opportunities * Understand and manage publishers’ offering/platform and ensure campaign effectiveness * Optimize and analyze data to maximize revenue opportunities and reach campaign objectives * Campaign Management, Ads Operations, Ad Trafficking, Billing.



The Link Communications

• New Delhi

• Brand Consultant

  • Jun 2014 - Jan 2015

  * Drafting press releases. * Media Relation. * Client Servicing. * Content Writing & Research. * Drafting press releases. * Media Relation. * Client Servicing. * Content Writing & Research.