Experience

Colorado Health Network

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Strategy Officer (CSO)

  • Oct 2022 - Present

  Focusing on high-level impact, long-term strategy, relationship and communications management, and organizational effectiveness, the CSO leads organization-wide teams and projects to advance CHN’s mission, resulting in a highly collaborative, effective strategy to serve the organization. Provide leadership, direction, coordination, and administration to statewide staff. Align the mission of the organization, along with the strategic plans, priorities and directions as set by the CEO and statewide board, work to implement strategy and vision, build CHN culture, and serve as a key member of the senior leadership team. Assists the CEO in addressing a range of strategic issues including enhancing organization effectiveness and integrity, providing staff leadership, overall strategic planning for the organization as a whole and for individual programs and initiatives. Show less

• Regional Director

  • Aug 2021 - Oct 2022

  Manage all business matters of the Western regional office in Grand Junction, Colorado in accordance with regulatory requirements, standard operating procedures, and budgetary guidelines within state-wide corporate policies and procedures. Oversee personnel management in collaboration with programmatic directors, financial management, office administration/building operations. Lead fundraising and community/public relations, regional fundraising activities, coordination of the Regional Council, special events, fundraising, database management, direct mail, donor qualification, cultivation, stewardship, and other fundraising activities. Show less



Colorado Mesa University

• United States
• Education Management
• 700 & Above Employee

• Executive Director for Marketing and Communications

  • Jul 2017 - Aug 2021

  Chief marketing officer and strategist reporting to the President. Lead communications team responsible for paid, earned, shared and owned media. Focus on optimization of message strategy and investments to grow KPI's including brand awareness, public perception, enrollment and revenue. Strengthen relationships with key stakeholders to drive the success of the university.

• Director of Marketing

  • Aug 2008 - Jun 2017

  Developed and implemented successful communication programs to raise brand awareness and perception; and recruit students to undergraduate and graduate programs. Effectively managed operational and advertising budget. Oversaw continuous website development and successfully managed multiple redesigns of key web properties. Collaborated with team launching two constituent relationship management (CRM) systems for digital communications. Played a key role in the research, planning and execution of an intensive re-branding initiative that renamed Mesa State College as Colorado Mesa University. Coached and lead a team of five communication professionals responsible for graphic design, web development, social media, videography and publicity while mentoring multiple student assistants. Served as managing editor for the University’s magazine, collaborating with staff and outside contractors to produce and publish three times per year. Managed multiple agency relationships, including firms assisting with the execution of advertising strategies and website development. Collaborated with colleagues from more than 50 units to develop advertising and promotional strategies and tactics. Launched and oversaw social media efforts and initiatives, ensuring alignment between new media tactics and overall University marketing strategy. Show less

• Special Projects Coordinator

  • Aug 2005 - Aug 2008

  Planned, coordinated, and implemented special projects and activities including writing, editing and designing of monthly newsletter; redesign and production of various publications; writing, editing, and design of internal communications and external reports; preparation of document drafts such as policy manuals and handbooks. Served on marketing committee and developed advertising plans, drafted copy and designed print advertising and website landing pages for student recruitment and institutional branding campaigns. Assisted implementation of student retention programs. Collaborated with and supported faculty on curriculum development; prepared materials for faculty committees; researched and prepared materials for reports and meetings. Show less



New York University

• Higher Education
• 700 & Above Employee

• Marketing Coordinator

  • Sep 2002 - Mar 2004

  Developed and implemented marketing plans for recruiting students to graduate, study abroad, summer, intersession, and weekend programs offered by the Steinhardt School, NYU's largest school for graduate professional programs. Managed the marketing process from conception to production and distribution for print campaigns and materials, including prospectuses and viewbooks, program and departmental brochures, donor brochures, posters, flyers, invitations, direct mail, and advertisements. Collaborated with the school’s web team to ensure web content and design was consistent with marketing initiatives. Recommended web content and features. Show less



SysTeam

• Director of Web Design

  • Dec 2001 - Jun 2002

  Consulted clients on marketing strategy, online branding, and user interface design. Served as lead designer and client contact responsible for creation, deployment, and maintenance of sites developed. Managed projects from initial planning through site launch; established deadlines and oversaw scheduling of design team; served as main interface to Web programmers and sales executives. Oversaw small team of web designers; provided coaching and guidance to designers and programmers to ensure top level design and efficient code that was consistent with the intentions of the designer and the client. Show less

• Web Designer / Web Marketing Specialist

  • Aug 2000 - Dec 2001

  Produced graphic designs and layouts, ported designs to HTML code, and tested sites for web browser/platform compatibility. Developed company’s suite of web marketing services. Created and executed online marketing campaigns for clients based on their market, goals, and budget.



University of Miami

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Advertising and Publications

  • May 1999 - Aug 2000

  Planned targeted advertising campaigns with department director, deans, and program directors. Translated marketing initiatives into graphical concepts and consulted clients on most cost-effective advertising/promotions methods given goals and budget. Coordinated annual production/distribution of 50+ printed pieces, media advertising, and repurposing of marketing materials for the Internet.

• Publications Assistant

  • Aug 1995 - May 1999

  Designed brochures, print ads, direct mail and collateral, logos, stationary, and websites.Performed organizational marketing audits; evaluated advertising campaigns for cost-effectiveness. Drafted marketing copy and collaborated with Spanish translators to hone copy for Hispanic markets. Communicated with vendors to ensure smooth, cost-effective, and high-quality production. Coordinated projects from specifications, bids, proofing at all stages, and monitoring quality control throughout the process. Oversaw mailing with external mailhouses. Maintained Macintosh hardware/software; developed office systems, and trained support staff. Show less