Founder | Social Impact & Equity Advisor

• Jun 2017 - Present

Art of Citizenry is a consulting and educational initiative working at the intersection of sustainability, ethical sourcing and global development — co-creating equitable solutions for impact-driven organizations. Using an intersectional systems approach, I work collaboratively with teams to promote equitable, anti-racist and innovative work environments by rethinking how businesses approach and communicate impact both internally and externally through brand storytelling and DEI solutions that are accessible, adaptable, and doable. I believe the only way we can make the world and our relationships within it more restorative is by deconstructing the systems we each navigate on a daily basis, which is why I specialize in impact-driven businesses actively working to create more inclusive work cultures. Show less

Justice Equity Diversity and Inclusion Committee Founding Member

• Jul 2020 - Present

Professional Fellow

• Oct 2018 - Present

As a marketing and branding mentor, I travel on-site to coach businesses that are reenergizing their local economies through community development projects and commerce. Using design thinking, I collaborate with the local team to understand their needs and challenges to create an informed business strategy.

Professional Fellow - Tribal Textiles [Mfuwe, Zambia]

• Oct 2019 - Present

Solidified brand messaging, digital marketing strategy, and visual branding.

Professional Fellow - Wakami Global [Guatemala City, Guatemala]

• Oct 2018 - Nov 2019

Built out go-to-market strategy and brand messaging.

Chief Impact & Communications Officer

• Oct 2022 - Present

Social Impact + Equity Advisor

• Aug 2020 - Feb 2023

Co-Founder

• Aug 2020 - Dec 2021

[Sold to tonlé in December 2021] A community dedicated to building a better, more just fashion + lifestyle ecosystem. Co-founder of the Reclaim Black Friday Campaign (featured in Forbes, San Francisco Chronicle, and more) and Reclaim the Climate Narrative, an initiative co-created in collaboration with Vogue Business. [Sold to tonlé in December 2021] A community dedicated to building a better, more just fashion + lifestyle ecosystem. Co-founder of the Reclaim Black Friday Campaign (featured in Forbes, San Francisco Chronicle, and more) and Reclaim the Climate Narrative, an initiative co-created in collaboration with Vogue Business.

Board Member

• Jan 2020 - Jan 2021

Course Instructor

• Apr 2015 - Mar 2020

General Assembly is a global educational institution that transforms thinkers into creators through education and opportunities in technology, business, and design. I joined the General Assembly faculty as a Digital Marketing course instructor in Seattle. • Teach novice marketing professionals how to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy’s success using data analysis, including Google Analytics. • Customize and update course material to reflect current industry best practices. • Focus each lesson on a different facet of digital marketing such as lifecycle emails, SEO/PPC, UX, growth hacking, social media marketing, and content marketing. • Mentor students in weekly 1:1 office hours to maximize understanding and individualize course applicability. View my full scope of work with General Assembly here: https://generalassemb.ly/instructors/manpreet-kalra/4942 Show less

Marketing Consultant to Healthier Washington Practice Transformation Hub Resource Portal

• Oct 2016 - Jan 2017

Grant project conducted by the University of Washington Primary Care Innovation Lab in collaboration with Healthier Washington and the Washington State Department of Health to create a web portal of resources for rural small to medium size healthcare practices across Washington State. • Implemented a data-driven marketing foundation throughout the development cycle. • Developed marketing launch plan for the resource portal across Washington State. • Provided team with a foundational marketing plan and roadmap to actively engage rural clinics. Show less

Product Marketer

• Sep 2014 - Aug 2016

Rival IQ is a seed funded SaaS startup designed to provide digital marketers with competitive and actionable social and web analytics. I work closely with product, sales and executive teams to shape and implement Rival IQ's marketing vision, goals, strategies and roadmap. • Worked closely with the Product, Sales and Executive team to shape the product’s vision, goals, and roadmap. • Published content for 23 new SEO web pages using Node.js in GitHub to increase time on site, drive qualified organic traffic, and lower bounce rate. Resulted in 116% increase in search impressions for targeted keywords, 20% decrease in bounce rate month over month, and a 3x increase in page views. • Recruited and managed a team of freelance content marketers for blog content, resulting in a 3x increase of organic search traffic. Designed a content marketing strategy to establish the company as an industry thought leader. • Regularly processed, reviewed, and interpreted detailed qualitative and quantitative data on customer acquisition, use, and retention patterns to uncover new product insights and enhance user satisfaction. • Measured social, web, and campaign metrics to ensure goals were consistently achieved. Show less

Co-Founder & Editor-in-Chief

• Mar 2011 - Apr 2015

Kaurista is a space where individuals from every walk of life are invited, encouraged, and challenged to speak their mind on topics that matter to them. • Created & managed a niche online lifestyle magazine with 20+ freelance writers. • Featured in LA Times, Yahoo! Shine & on BBC Radio. • Championed a viral campaign highlighting cyber-bullying, garnering over 15k likes, comments & shares. Kaurista is a space where individuals from every walk of life are invited, encouraged, and challenged to speak their mind on topics that matter to them. • Created & managed a niche online lifestyle magazine with 20+ freelance writers. • Featured in LA Times, Yahoo! Shine & on BBC Radio. • Championed a viral campaign highlighting cyber-bullying, garnering over 15k likes, comments & shares.

Portfolio Marketing Associate

• Jul 2011 - Jun 2014

• Evaluated prospective portfolio companies on market viability and investment potential. • Advised on marketing strategies to venture partners and executive teams of portfolio companies: PopMyPhone (Android Application by Admatica Ltd.), The Vineyard at Stockcross (a Five AA Red Star hotel), Donnington Valley Hotel & Spa, Peter Michael Foundation, Peter Michael Winery, and MyTinyPlanets (Sesame Workshop Creation). • Evaluated prospective portfolio companies on market viability and investment potential. • Advised on marketing strategies to venture partners and executive teams of portfolio companies: PopMyPhone (Android Application by Admatica Ltd.), The Vineyard at Stockcross (a Five AA Red Star hotel), Donnington Valley Hotel & Spa, Peter Michael Foundation, Peter Michael Winery, and MyTinyPlanets (Sesame Workshop Creation).