Senior Marketing Manager

• Jan 2023 - Present

Growth Marketing Manager

• Nov 2021 - Sep 2022

• Managed the yearly marketing budgets and led an in-house team as well as the external agencies to expand Ed-Tech platform usage across different geographies. • Built a team strong team to strategize and execute Online and Offline Advertising, YouTube Partnerships, Offline Branding (Billboards/Newspapers), Influencer Partnerships, Social Media Presence, and Sponsorships campaigns. • Worked closely with the Product team in order to improve the user experience on the website and Mobile App, reducing the bounce rate from 56% to 39% • With the goal to increase platform usage, successfully launched a Prep Talk campaign series named – Legends of LBSNAA and exponentially scaled up the signups for the Mobile App just within 1 month of its launch. • Onboarded CRM - HubSpot and integrated it with every team in the company; this helped build a centralized system for all contacts, made the marketing automation more efficient, and built a transparent system within the company. • Developed partnerships with higher education institutes in India, resulting in a huge increase in company revenues.

Digital Marketing and Research - Senior Specialist

• Feb 2021 - Apr 2021

• Successfully optimized the performance of Google Advertising Campaigns to improve the performance of America's top tax preparation provider company, resulting in significant efficiency gains: a 35% decrease in cost per acquisition, and a 25% increase in Return on Ad spend • Worked with Design and Tech specialists to build an Online Centralised Project Management Tracker for team utilization, bandwidth, and resource allocation for accounts across all verticals. • Successfully optimized the performance of Google Advertising Campaigns to improve the performance of America's top tax preparation provider company, resulting in significant efficiency gains: a 35% decrease in cost per acquisition, and a 25% increase in Return on Ad spend • Worked with Design and Tech specialists to build an Online Centralised Project Management Tracker for team utilization, bandwidth, and resource allocation for accounts across all verticals.

Digital Media Analyst

• Nov 2018 - Jan 2021

• Increased revenue for multiple clients in Travel, Finance, and Health verticals by analyzing campaign performance data and pitching a comprehensive paid acquisition strategy • Grew reach and revenue for a US-based Travel Company, worked cross-vertically with the creative team for the creation of new ads, and implemented growth strategies, resulting in substantial increase in online revenue for the client • Managed a cross-regional team to automate the advertising performance reporting system, decreasing the average turnaround time for reporting roughly by 50% • Trained members on Google Ads Platform and Intermediate level Microsoft Excel

Marketing Analyst

• Jun 2016 - Oct 2018

• Executed an integrated branding campaign for a US-based biopharmaceutical company, developed campaign calendars, and collaborated with cross-functional teams for creating effective storytelling content and amplified that messaging on the online channels; resulting in an increase in the usage of their portal by 77%. Also, developed robust conditional email campaigns based on user interactions that improved the clickthrough rate by 35% • Added significant revenue to Cognizant Interactive-Social Studio team by pitching and onboarding Social Media Analytics projects of Fortune 500 clients, received Digi Stellar award for the same. • Through data-driven insights from social media channels, identified crisis from the campaign run by Canada based Cosmetics company, collaborated with the brand's community management team to take immediate action (accelerating favorable brand sentiment from 48% to 87%)

Business Development Intern

• Jan 2016 - May 2016

• One of the core members of the early-stage sales team of the world's most valuable ed-tech firm, generated the highest revenue in the team in the tenure of 5 months. • Successfully coordinated Newspaper in Education (NIE) - lead generation marketing campaign in collaboration with Times of India. • One of the core members of the early-stage sales team of the world's most valuable ed-tech firm, generated the highest revenue in the team in the tenure of 5 months. • Successfully coordinated Newspaper in Education (NIE) - lead generation marketing campaign in collaboration with Times of India.