Marketing Data Analyst

• Jul 2022 - Present

Database Marketeer

• Jul 2020 - Jul 2022

CM.com offers cloud software for conversational commerce. I am in the lead of multiple business intelligence projects, with the marketing department as the biggest stakeholder. | Responsible for user story alignment, advising on complex data/business issues, defining KPI's and building (Power BI) dashboards. | Experienced in working Agile/Scrum. CM.com offers cloud software for conversational commerce. I am in the lead of multiple business intelligence projects, with the marketing department as the biggest stakeholder. | Responsible for user story alignment, advising on complex data/business issues, defining KPI's and building (Power BI) dashboards. | Experienced in working Agile/Scrum.

CX Data Analyst

• Jul 2019 - Dec 2019

In the lead of Transavia's customer experience measurement project, enabling Transavia to track CX metrics throughout the entire customer journey. I performed an as-is analysis, mapped the user stories and needs of stakeholders (from e-commerce to cabin crew) and created and implemented a plan for improvement. | Responsible for gathering customer insights by developing and executing quantitative studies. | Customer support data analysis. In the lead of Transavia's customer experience measurement project, enabling Transavia to track CX metrics throughout the entire customer journey. I performed an as-is analysis, mapped the user stories and needs of stakeholders (from e-commerce to cabin crew) and created and implemented a plan for improvement. | Responsible for gathering customer insights by developing and executing quantitative studies. | Customer support data analysis.

Marketing Data Analyst

• Oct 2016 - Jun 2019

Exterion Media (now Global) is a (digital) Out-of-Home advertising company. I worked on multiple data projects to improve Exterion Media's data driven way of working; a.o. creating proof of concepts for audience tracking technologies and data architecture design. I was also responsible for audience, market and customer analyses to support the commercial teams. Exterion Media (now Global) is a (digital) Out-of-Home advertising company. I worked on multiple data projects to improve Exterion Media's data driven way of working; a.o. creating proof of concepts for audience tracking technologies and data architecture design. I was also responsible for audience, market and customer analyses to support the commercial teams.

Graduate Intern

• Dec 2015 - May 2016

For my master's thesis I approached Philips with the idea of assessing the business potential of circular economy/refurbishment for the consumer market. Being part of the Floor Care and Sustainability department, I first assessed the financial viability of manufacturing refurbished products. Subsequently, I conducted a large quantitative research (conjoint analysis) into the preferences of Dutch consumers with regards to purchasing refurbished products. I wrote a go-to-market strategy plan. For my master's thesis I approached Philips with the idea of assessing the business potential of circular economy/refurbishment for the consumer market. Being part of the Floor Care and Sustainability department, I first assessed the financial viability of manufacturing refurbished products. Subsequently, I conducted a large quantitative research (conjoint analysis) into the preferences of Dutch consumers with regards to purchasing refurbished products. I wrote a go-to-market strategy plan.

Grand Café Tres Luxx

• Apr 2008 - Sep 2015

Marketing Intern

• Jan 2014 - Jun 2014

As an intern I was responsible for the development of a Business-to-Business marketing policy, which enabled Trust International B.V. to enter the Dutch education market. As an intern I was responsible for the development of a Business-to-Business marketing policy, which enabled Trust International B.V. to enter the Dutch education market.

Student coach and assessor - Stichting OOET

• Feb 2013 - Jul 2013

Marketing Intern

• Sep 2012 - Jan 2013

As an intern at Opvallers I developed an internal communication plan, that focused on optimizing the customer satisfaction and optimizing the satisfaction of the so called 'Opvallers', the field promotion employees. I also contributed to setting up promotional campaigns for international brands, and assisted in the coördination of briefings. As an intern at Opvallers I developed an internal communication plan, that focused on optimizing the customer satisfaction and optimizing the satisfaction of the so called 'Opvallers', the field promotion employees. I also contributed to setting up promotional campaigns for international brands, and assisted in the coördination of briefings.