Experience

NextInSales

• Greece
• Business Consulting and Services
• 1 - 100 Employee

• Founding Partner

  • Oct 2021 - Present

  Specialized consultancy with clear focus on Sales and Revenue Optimization. Solutions include a Go-To-Revenue Framework, Pricing Optimization, Sales Digitalization, Sales Excellence Initiatives, Sales Incentives Alignment and Launch Maximization. We are proud of our unparalleled experience in indirect channels and especially in Distributor Models.Our unique Market Supercharge® solution produces a robust and practical action plan to achieve either a market’s liftoff or its turnaround.



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• CORPORATE DIRECTOR GLOBAL SALES, HEAD DISTRIBUTOR SALES, BEAUTY CARE PROFESSIONAL

  • Dec 2013 - Sep 2021

  * Launched Global Sales Excellence Programs with complete set of processes and tools. Decisive in business turn around. * Modeling and Implementation of optimal RouteToMarket strategies, processes, tools and best practices in selecting, cooperation-defining, managing and calibrating distributors.* Project leadership of global expansion of acquired regional brand portfolio, focusing on indirect channel. * Extended GotoMarket and Commercial Audits in China, Japan, Brazil, France, Russia, Thailand and steering of Action Plan’s implementation, including restructuring, KPIs, customer portfolio and spend, sales processes and training. * Workstream leader in post COVID, digitally driven Set up and Visioning sprint, transforming the core, inventing the new.* Member of several acquisition project teams * Extensive involvement on Russian market, redefining and implementing new GtM, restructuring, managing and upgrading a 250 strong national direct sales force operating in parallel to local distributors. * Extended GtM and Commercial Audit in China, Thailand, France and Japan and steering of Action Plan’s implementation.



Alpha Satellite Television SA

• Greece
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• CEO

  • Jun 2012 - Jun 2013

  * Lead the tv Channel in Turnaround Project, excelling in Creative, Production and Commercial.* Increased viewership share and revenues and reduced costs resulting in spectacular reduction of losses.* Expanded live program to 75 hours by signing on renowned presenters adapt their shows to fit Alpha’s character. Incorporated very low or zero cost programs which still managed to increase viewership. * Increased dramatically other revenues by strengthening product placement and interactivity.* Reached agreement with employee unions to accept salary reductions and signed for first time in Greek tv industry companywide individual employment agreements.* Launched first true tv companion application with close to 240.000 downloads.



Sarantis Group

• Greece
• Manufacturing
• 500 - 600 Employee

• DIRECTOR, HEALTH CARE

  • Sep 2006 - Jun 2012

  * Entrepreneurially driven management of Commercial teams operating in Greek pharmacy channel * Re-launched and expanded market leading food supplement brand (Lanes) in Greek market with repeatedly successful new product developments, including world innovations. * Optimized Product Portfolio of P&G (Clearblue), Sanofi (Oenobiol) and 3M (Nexcare, Futuro). * Gained market share and increased further profitability with local EBIT reaching 25%.* Market tested Origins (Estée Lauder) combining Pharmacy business with free standing store.* Took over, on behalf of Estée Lauder Greece, the distribution of Darphin from local distributor, and re-established its high level, selective image in the pharmacy channel. * Completed acquisition in H&C (PiC, Serenity) adding 25% in Sales and EBIT.

• DIRECTOR, LUXURY COSMETICS

  • Sep 2003 - Jul 2008

  * Leading Distributorship focusing on Perfumeries and Greek Department Stores* Strengthened local footprint obeying the individual brand positioning and image of demanding luxury brands (Hugo Boss, Versace, Cavalli, Ferre, Nina Ricci, Ferragamo, Lempicka, Dsquared2, Comme des Garcons, Orlane, Juvena, Pupa, Beckham, Moss) while being presented in multibrand in-store counters and sold through common, corporate Beauty Advisors.* Sales Efficiency and Effectiveness processes and tools including KPI steering, targeting, engagement, remuneration and training for team of 150+ Beauty Advisors.* Successfully bidded for new Brands from Puig (Prada), P&G (Valentino), ITF (Dsquared2), and Coty.* Various Prizes for Best Distributor, Prix de Beauté, and POP Design Awards. * Managed commercially and legally the loss of brands (Versace and Hugo Boss)



SEBASTIAN INTL INC

• CHAIRMAN & CEO

  • Nov 1996 - Jun 2001

  * Visionary, Strategic and Operational Leader of the exceptionally creative, upscale salon company* Took over from founders and turned around the $ 110 million company from family run business to professionally run, retaining creative spirit and avant-garde philosophy. * New corporate identity and vision, all new top Management, almost all lines relaunched.* Nurtured creativity in regular new product launches and campaigns, image shows, educational and PR events involving global talent including celebrities like Sharon Stone and Matthew McConaughey.* Complete redrawing of distribution map in the USA to combine Wella and Sebastian distributors, took over distribution in 20 countries worldwide and turned it over to Wella subsidiaries, restructured logistics affecting 6 warehouses in USA and Europe, introduced SAP and budgeting. * Introduction of SAP, finance and corporate processes without harming creativity and luxury flair.* After completing relocation of Wella offices from New Jersey to Los Angeles, I was offered the position of Global Director of Marketing for Salon Division, with $ 1,2 billion sales responsibility, based in Germany, position I declined having decided to return to Greece.



Wella Hellas Ltd.

• Greece
• Wellness and Fitness Services
• 1 - 100 Employee

• MANAGING DIRECTOR GREECE

  • Sep 1995 - Oct 1996

  * Full P&L responsibility for both Consumer Products and Salon Divisions* Turnaround and energized the €42 million Company by appointing and coaching new General Managers in both Salon and Retail divisions, strengthening customer centric focus, amplifying major product launches, implementing new software, closing down factory, negotiating with union and increasing productivity. * Wella Hellas became one of the most successful subsidiaries for Wella worldwide, showing consistent annual sales growth of 20% with exemplary profitability.