Experience

Communique India 🇮🇳

• India
• Advertising Services
• 1 - 100 Employee

• Associate Director

  • Apr 2019 - Present

  Handling a team of 4 managers servicing the key clients of the agency.• Responsible for all marketing initiatives including conceptualizing, content writing and drafting presentations for the final pitch.• Develop and implement a complete marketing mix strategy specializing in ATL and BTL Activation.• Demonstrated excellence in formulating strategic brand plans and driving consumer preferences in various categories, consumer segments and markets.• Capable of utilizing understanding of the industry dynamics with knowledge of organizing and conducting integrated marketing communication initiatives for growth and profitability.• Gained prolific exposure in building brand salience and enhancing brand preference using experiential marketing and Digital interactions.• Liasoning with vendors / suppliers to maximize the efficiency and minimize any distraction from the desired output. Show less

• Deputy General Manager

  • Apr 2017 - Mar 2019

  Marketing Professional - Account Management & Business DevelopmentExperiential Marketing, BTL, Events, Retail, Digital Integration, Bollywood show / Entertainment, Celebrity Managements, Sports, Loyalty programs Serviced Accounts like Microsoft, Samsung, Intel, Roca Parryware & lot more.....

• Key Account Manager

  • Jun 2006 - Mar 2017

  Responsible for all marketing initiatives including conceptualizing and content writing.Develop and implement a complete marketing mix strategy specializing in ATL and BTLactivations.Develop and execute locally relevant campaigns by aligning them with the global & regional activation teams.Liaise with all third parties, internal and external partners including creative vendors,production houses, the media etc to maintain synergy in all projects.Strategic channel development through B2B and B2C sales while managing a team of sales executives to plan and execute marketing support with operators/ distributors.Manage timelines and priorities with both internal and external parties to ensure excellence and consistency in execution.Taking care of client servicing fostering new business from them and assisting sales team for New client acquisition. Show less