Content Lead

• Mar 2023 - Present

Senior Content Manager

• Jun 2021 - Dec 2022

rePurpose Global - the world's first plastic credit platform, brings socio-economic and environmental impact within arm's reach of every consumer, brand, and workspace. rePurpose Global - the world's first plastic credit platform, brings socio-economic and environmental impact within arm's reach of every consumer, brand, and workspace.

Content Manager

• Sep 2020 - May 2021

Quora Marketing, Copywriting, and PPC Ad Content Strategy: ✔ Visualising and drafting ad content for Pay Per Click advertisements for niche clients. ✔ Strategising and writing succinct, on-brand, and conversion-optimised content for PPC Landing pages. ✔ Leading the in-house Quora marketing campaign, including: ✔ Drafting a Quora marketing strategy and creating a month-wise content calendar. ✔ Identification of highly targeted, audience-relevant, and strategic questions on… Show more Quora Marketing, Copywriting, and PPC Ad Content Strategy: ✔ Visualising and drafting ad content for Pay Per Click advertisements for niche clients. ✔ Strategising and writing succinct, on-brand, and conversion-optimised content for PPC Landing pages. ✔ Leading the in-house Quora marketing campaign, including: ✔ Drafting a Quora marketing strategy and creating a month-wise content calendar. ✔ Identification of highly targeted, audience-relevant, and strategic questions on Quora. ✔ Writing compelling answers to establish industry authority in a given niche for our clients. Content Writing, Editing, and Quality Assurance: ✔ Proofreading & editing content written by in-house writers and freelancers, averaging ~5000 words a day. ✔ Engineering impeccable short and long-form content including ads, blogs, landing pages, and website content. ✔ Training and providing editorial feedback to writers and editors to ensure the maintenance of quality standards. Client Handling & Cross-team Collaborations: ✔ Taking client briefs, communicating ideas, and executing content assignments, leading to 100% client satisfaction. ✔ Collaborating with the SEO team, PPC team, and Web Design team to ensure impeccable work deliverables for clients. ✔ Working as the SPOC for premium clients in India and abroad to understand client requirements & identify improvement areas. Key Highlights & Accomplishments: ✔ Acknowledged & recognized by the CEO in our quarterly organization meet for quality work & client recognition. ✔ Received compliments and recognition from key clients such as Digital Click Expert, Tostem India, and PPMS, Show less Quora Marketing, Copywriting, and PPC Ad Content Strategy: ✔ Visualising and drafting ad content for Pay Per Click advertisements for niche clients. ✔ Strategising and writing succinct, on-brand, and conversion-optimised content for PPC Landing pages. ✔ Leading the in-house Quora marketing campaign, including: ✔ Drafting a Quora marketing strategy and creating a month-wise content calendar. ✔ Identification of highly targeted, audience-relevant, and strategic questions on… Show more Quora Marketing, Copywriting, and PPC Ad Content Strategy: ✔ Visualising and drafting ad content for Pay Per Click advertisements for niche clients. ✔ Strategising and writing succinct, on-brand, and conversion-optimised content for PPC Landing pages. ✔ Leading the in-house Quora marketing campaign, including: ✔ Drafting a Quora marketing strategy and creating a month-wise content calendar. ✔ Identification of highly targeted, audience-relevant, and strategic questions on Quora. ✔ Writing compelling answers to establish industry authority in a given niche for our clients. Content Writing, Editing, and Quality Assurance: ✔ Proofreading & editing content written by in-house writers and freelancers, averaging ~5000 words a day. ✔ Engineering impeccable short and long-form content including ads, blogs, landing pages, and website content. ✔ Training and providing editorial feedback to writers and editors to ensure the maintenance of quality standards. Client Handling & Cross-team Collaborations: ✔ Taking client briefs, communicating ideas, and executing content assignments, leading to 100% client satisfaction. ✔ Collaborating with the SEO team, PPC team, and Web Design team to ensure impeccable work deliverables for clients. ✔ Working as the SPOC for premium clients in India and abroad to understand client requirements & identify improvement areas. Key Highlights & Accomplishments: ✔ Acknowledged & recognized by the CEO in our quarterly organization meet for quality work & client recognition. ✔ Received compliments and recognition from key clients such as Digital Click Expert, Tostem India, and PPMS, Show less

Senior Content Writer

• Jul 2019 - Sep 2020

There's nothing like working with a start-up, and Hiration is nothing but a lovely testament to this. Here's a quick list of my roles & responsibilities: SEO Writing, Editing, and Content Management: ✔ Executing the writing, editing, fact-checking, and publication of ~30 blogs on a monthly basis ✔ Updating blogs on sitemap using Django & indexing them on Google Search Console ✔ Improving website traffic to ~35k monthly visitors by August 2020 by ensuring blog publication… Show more There's nothing like working with a start-up, and Hiration is nothing but a lovely testament to this. Here's a quick list of my roles & responsibilities: SEO Writing, Editing, and Content Management: ✔ Executing the writing, editing, fact-checking, and publication of ~30 blogs on a monthly basis ✔ Updating blogs on sitemap using Django & indexing them on Google Search Console ✔ Improving website traffic to ~35k monthly visitors by August 2020 by ensuring blog publication consistency (Formerly <20k monthly visitors in the timeline between February-April 2020) ✔ Sourcing keywords from Google Keyword Planner to ensure blog keyword optimization ✔ Managing a team of 3 writers, delegating tasks, and planning the monthly content calendar ✔ Onboarding writers in the Blog Team & conducting plagiarism check to remove duplicate content Social Media & Infographic Making: ✔ Strategizing the monthly social calendar, making infographics delegating work to team members ✔ Curating & publishing social media posts 3 times a week across Linkedin, Facebook, and Twitter Outreach Research & Email Strategy: ✔ Conceptualizing topic ideas and strategizing guest posting pitch to high DR websites ✔ Sending 50+ outreach emails/day for guest posting & editing 25+ outreach articles/week ✔ Negotiating the pricing for sponsored posts & paid links to boost the DR of our blog Show less There's nothing like working with a start-up, and Hiration is nothing but a lovely testament to this. Here's a quick list of my roles & responsibilities: SEO Writing, Editing, and Content Management: ✔ Executing the writing, editing, fact-checking, and publication of ~30 blogs on a monthly basis ✔ Updating blogs on sitemap using Django & indexing them on Google Search Console ✔ Improving website traffic to ~35k monthly visitors by August 2020 by ensuring blog publication… Show more There's nothing like working with a start-up, and Hiration is nothing but a lovely testament to this. Here's a quick list of my roles & responsibilities: SEO Writing, Editing, and Content Management: ✔ Executing the writing, editing, fact-checking, and publication of ~30 blogs on a monthly basis ✔ Updating blogs on sitemap using Django & indexing them on Google Search Console ✔ Improving website traffic to ~35k monthly visitors by August 2020 by ensuring blog publication consistency (Formerly <20k monthly visitors in the timeline between February-April 2020) ✔ Sourcing keywords from Google Keyword Planner to ensure blog keyword optimization ✔ Managing a team of 3 writers, delegating tasks, and planning the monthly content calendar ✔ Onboarding writers in the Blog Team & conducting plagiarism check to remove duplicate content Social Media & Infographic Making: ✔ Strategizing the monthly social calendar, making infographics delegating work to team members ✔ Curating & publishing social media posts 3 times a week across Linkedin, Facebook, and Twitter Outreach Research & Email Strategy: ✔ Conceptualizing topic ideas and strategizing guest posting pitch to high DR websites ✔ Sending 50+ outreach emails/day for guest posting & editing 25+ outreach articles/week ✔ Negotiating the pricing for sponsored posts & paid links to boost the DR of our blog Show less

Executive - Marketing

• Nov 2018 - Jun 2019

I worked as a full-time Content Writer with Career Launcher: A major edu-corp with 1000+ centers in India. It was a life-changing career exposure for me and I am terribly grateful for it. At CL, I curated website content, wrote product descriptions, prepared e-mailers, did editing, proofreading, and single-handedly managed the company's guest blogging vertical. You can find the articles/blogs that featured on the company's page for guest blogging… Show more I worked as a full-time Content Writer with Career Launcher: A major edu-corp with 1000+ centers in India. It was a life-changing career exposure for me and I am terribly grateful for it. At CL, I curated website content, wrote product descriptions, prepared e-mailers, did editing, proofreading, and single-handedly managed the company's guest blogging vertical. You can find the articles/blogs that featured on the company's page for guest blogging here: https://www.careerlauncher.com/blogs/career-launcher-guest-blogs/ Additionally, I also had the rare opportunity of directly working with the CEO & other key stakeholders which has helped me expand my professional horizons and develop a spirit of entrepreneurship from the early stages of my career. Show less I worked as a full-time Content Writer with Career Launcher: A major edu-corp with 1000+ centers in India. It was a life-changing career exposure for me and I am terribly grateful for it. At CL, I curated website content, wrote product descriptions, prepared e-mailers, did editing, proofreading, and single-handedly managed the company's guest blogging vertical. You can find the articles/blogs that featured on the company's page for guest blogging… Show more I worked as a full-time Content Writer with Career Launcher: A major edu-corp with 1000+ centers in India. It was a life-changing career exposure for me and I am terribly grateful for it. At CL, I curated website content, wrote product descriptions, prepared e-mailers, did editing, proofreading, and single-handedly managed the company's guest blogging vertical. You can find the articles/blogs that featured on the company's page for guest blogging here: https://www.careerlauncher.com/blogs/career-launcher-guest-blogs/ Additionally, I also had the rare opportunity of directly working with the CEO & other key stakeholders which has helped me expand my professional horizons and develop a spirit of entrepreneurship from the early stages of my career. Show less