Experience

Manisha Sharma Consulting

• Founder | Advisor to Small Businesses

  • Apr 2015 - Present

  A niche consultancy practice focused on enhancing brand visibility, create a lean operating model and achieving sustainable and organic business growth. Enabling small business and start-ups, across industries to develop their brand identity, market positioning, product portfolio, pricing and overall brand strategy. Some of the consulting engagements done include: Mulberry House, Hongkong – The best Mandarin Immersion Education company for Children in Hong Kong Cloud9interiors… Show more A niche consultancy practice focused on enhancing brand visibility, create a lean operating model and achieving sustainable and organic business growth. Enabling small business and start-ups, across industries to develop their brand identity, market positioning, product portfolio, pricing and overall brand strategy. Some of the consulting engagements done include: Mulberry House, Hongkong – The best Mandarin Immersion Education company for Children in Hong Kong Cloud9interiors, Singapore – A bespoke interior design company for residential makeovers. Holxo Holidays, India – A niche travel company focusing on domestic and international travel experiences and vacations. Meluha Home, India – A niche e-commerce, home décor brand, working directly with master artisans to produce bedlinen, carpets and metal figurines. Show less A niche consultancy practice focused on enhancing brand visibility, create a lean operating model and achieving sustainable and organic business growth. Enabling small business and start-ups, across industries to develop their brand identity, market positioning, product portfolio, pricing and overall brand strategy. Some of the consulting engagements done include: Mulberry House, Hongkong – The best Mandarin Immersion Education company for Children in Hong Kong Cloud9interiors… Show more A niche consultancy practice focused on enhancing brand visibility, create a lean operating model and achieving sustainable and organic business growth. Enabling small business and start-ups, across industries to develop their brand identity, market positioning, product portfolio, pricing and overall brand strategy. Some of the consulting engagements done include: Mulberry House, Hongkong – The best Mandarin Immersion Education company for Children in Hong Kong Cloud9interiors, Singapore – A bespoke interior design company for residential makeovers. Holxo Holidays, India – A niche travel company focusing on domestic and international travel experiences and vacations. Meluha Home, India – A niche e-commerce, home décor brand, working directly with master artisans to produce bedlinen, carpets and metal figurines. Show less



Le Passage to India Journeys

• Vice President - Operations

  • May 2011 - May 2014

  Lead a team of sixty+ professional to manage inbound and outbound business operations for western India. Responsible for handling over 40,000 inbound guests arriving in Mumbai annually and managing their travel itineraries. Tenure Highlights: Azamara Cruise Lines (2011 to 2014)- Planning, staff training and execution of India’s first cruise turnaround operations at the Mumbai and Chennai Ports. Maharajas’ Express (2014) - Developed and implemented the complete travel agency handling… Show more Lead a team of sixty+ professional to manage inbound and outbound business operations for western India. Responsible for handling over 40,000 inbound guests arriving in Mumbai annually and managing their travel itineraries. Tenure Highlights: Azamara Cruise Lines (2011 to 2014)- Planning, staff training and execution of India’s first cruise turnaround operations at the Mumbai and Chennai Ports. Maharajas’ Express (2014) - Developed and implemented the complete travel agency handling procedure across six service locations including the tours experience, standardisation of brand identity and guest interaction protocol system. EU Conference on Sustainable Urbanisation & World Cities 2013 - Conference production with an Indian culture showcase and gala dinner with live musician.

• Assistant Vice President - Strategy & PR

  • Oct 2007 - Apr 2011

  Responsible for overall brand building, public relations and brand communication including the managing director’s office led communications. Tenure Highlights: Commonwealth Games 2010 - Key member of the team that won the pitch for the Games Travel Office. Also effectively handled negative media coverage during the event. ICC World Cup 2011 – Key member of the team that won the pitch to be the official Hospitality Partner of the event.



TUI India

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• General Manager Marketing

  • Aug 2005 - Sep 2007

  Responsible for the overall outbound business strategy, pricing, and holiday catalogues, including leading the product development specialists’ team. Took on additional responsibility of MICE operations from September 2005 to March 2006, leading a team of six+ MICE planners. Responsible for the overall outbound business strategy, pricing, and holiday catalogues, including leading the product development specialists’ team. Took on additional responsibility of MICE operations from September 2005 to March 2006, leading a team of six+ MICE planners.



Select Holiday Resorts Pvt. Ltd. - India

• Hospitality
• 1 - 100 Employee

• General Manager - Sales & Marketing ( North India)

  • May 2002 - Aug 2005

  Lead a team of ten+ sales professionals to generate revenue for Heritage Village Resort & Spa, Manesar and Heritage Village Club, Goa. Responsible for the P&L/revenue budget of Heritage Village Resort & Spa, Manesar. Also responsible for creating & executing the overall brand strategy and the annual marketing marketing and advertising budget for the brand. Tenure Highlights: Complete rebranding for both hotels post the de-merger from Sita Holidays in 2002. National Tourism Award… Show more Lead a team of ten+ sales professionals to generate revenue for Heritage Village Resort & Spa, Manesar and Heritage Village Club, Goa. Responsible for the P&L/revenue budget of Heritage Village Resort & Spa, Manesar. Also responsible for creating & executing the overall brand strategy and the annual marketing marketing and advertising budget for the brand. Tenure Highlights: Complete rebranding for both hotels post the de-merger from Sita Holidays in 2002. National Tourism Award 2003-2004 Show less Lead a team of ten+ sales professionals to generate revenue for Heritage Village Resort & Spa, Manesar and Heritage Village Club, Goa. Responsible for the P&L/revenue budget of Heritage Village Resort & Spa, Manesar. Also responsible for creating & executing the overall brand strategy and the annual marketing marketing and advertising budget for the brand. Tenure Highlights: Complete rebranding for both hotels post the de-merger from Sita Holidays in 2002. National Tourism Award… Show more Lead a team of ten+ sales professionals to generate revenue for Heritage Village Resort & Spa, Manesar and Heritage Village Club, Goa. Responsible for the P&L/revenue budget of Heritage Village Resort & Spa, Manesar. Also responsible for creating & executing the overall brand strategy and the annual marketing marketing and advertising budget for the brand. Tenure Highlights: Complete rebranding for both hotels post the de-merger from Sita Holidays in 2002. National Tourism Award 2003-2004 Show less



Ruby Tuesday, India

• Marketing Manager

  • Nov 2000 - Mar 2002

  Responsible for the overall marketing strategy including brand promotions, advertising budgets, sale driven events in the restaurants and the loyalty program. Tenure Highlights: Tuesday Karaoke Nights to drive sales volumes – this eventually became a sought-after marquee event for the restaurant chain in India. Design and development of the Ruby Tuesday India brand manual Design and in-store Implementation of the Loyalty program – "Ruby Regulars" Responsible for the overall marketing strategy including brand promotions, advertising budgets, sale driven events in the restaurants and the loyalty program. Tenure Highlights: Tuesday Karaoke Nights to drive sales volumes – this eventually became a sought-after marquee event for the restaurant chain in India. Design and development of the Ruby Tuesday India brand manual Design and in-store Implementation of the Loyalty program – "Ruby Regulars"



International Travel House Limited

• India
• Leisure, Travel & Tourism
• 300 - 400 Employee

• Marketing Coordinator

  • Jun 1996 - Jan 2000

  Joined the Executive Trainee Program and grew the ranks within eighteen months to directly work with Marketing Manager. Responsible for the marketing collateral of the Europcar India brand, including designing and printing, promotions and product launches. Tenure Highlights: Miss World 1996 – worked hands-on with the SABC (South African Broadcasting Corporation) and ABCL, India to ensure adequate media coverage and mentions were given to Europcar India for being the official travel… Show more Joined the Executive Trainee Program and grew the ranks within eighteen months to directly work with Marketing Manager. Responsible for the marketing collateral of the Europcar India brand, including designing and printing, promotions and product launches. Tenure Highlights: Miss World 1996 – worked hands-on with the SABC (South African Broadcasting Corporation) and ABCL, India to ensure adequate media coverage and mentions were given to Europcar India for being the official travel partner. Also, part of the core team responsible for designing, production and display of the Europcar branded marketing collateral for the Miss World events in New Delhi and Bangalore, India. Show less Joined the Executive Trainee Program and grew the ranks within eighteen months to directly work with Marketing Manager. Responsible for the marketing collateral of the Europcar India brand, including designing and printing, promotions and product launches. Tenure Highlights: Miss World 1996 – worked hands-on with the SABC (South African Broadcasting Corporation) and ABCL, India to ensure adequate media coverage and mentions were given to Europcar India for being the official travel… Show more Joined the Executive Trainee Program and grew the ranks within eighteen months to directly work with Marketing Manager. Responsible for the marketing collateral of the Europcar India brand, including designing and printing, promotions and product launches. Tenure Highlights: Miss World 1996 – worked hands-on with the SABC (South African Broadcasting Corporation) and ABCL, India to ensure adequate media coverage and mentions were given to Europcar India for being the official travel partner. Also, part of the core team responsible for designing, production and display of the Europcar branded marketing collateral for the Miss World events in New Delhi and Bangalore, India. Show less