Experience

1707 Capital

• United Arab Emirates
• Financial Services
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2022 - Present

  - Handle the marketing mandate for all operating companies under 1707 Capital portfolio across industries - Insurance, Sustainability, Manufacturing, Tech Outsourcing across India and US Market - Manage all gamuts of Marketing & Strategy - Digital marketing (Email, Social media, SEO), Advertising, Lead funnelling & Customer segmentation, campaign management, Marketing analytics, CRM - Handle the marketing mandate for all operating companies under 1707 Capital portfolio across industries - Insurance, Sustainability, Manufacturing, Tech Outsourcing across India and US Market - Manage all gamuts of Marketing & Strategy - Digital marketing (Email, Social media, SEO), Advertising, Lead funnelling & Customer segmentation, campaign management, Marketing analytics, CRM



The Yellow Chalet

• India

• Co-Founder

  • Jan 2022 - Present

  The Yellow Chalet, Homestay and Cafe - Conceptualised and launched The Yellow Chalet, a traditional himachali homestay and Cafe in Sainj, Kullu. - Managed Community building, Marketing communication (Offline and Social media), Sales, Operations logistics and Experience curation. The Yellow Chalet, Homestay and Cafe - Conceptualised and launched The Yellow Chalet, a traditional himachali homestay and Cafe in Sainj, Kullu. - Managed Community building, Marketing communication (Offline and Social media), Sales, Operations logistics and Experience curation.



Hustlemad

• India
• Retail Office Supplies and Gifts
• 1 - 100 Employee

• Marketing Manager

  • Aug 2022 - Feb 2023

  - Manage the complete marketing vertical for Hustlemad, a D2C marketplace for end-to-end gifting solutions for Modern Day Companies. - Performance & organic social media marketing, driving content strategy, marketing analytics and campaign management. - Manage the complete marketing vertical for Hustlemad, a D2C marketplace for end-to-end gifting solutions for Modern Day Companies. - Performance & organic social media marketing, driving content strategy, marketing analytics and campaign management.



Event Solutions

• India
• Events Services

• Brand Consultant

  • Apr 2021 - May 2022

  Branding through Experience curation and Community building- - Designing and Creating curated experiences for top Automobile brands of India Jeep, Renault, Mahindra, KTM, Harley to name a few in the space of motorsports activities, community building and driving customer engagement through experiential travel and adventure trails. - Creating the 360 degree integrated marketing solution through apt media selection - Digital marketing Recent milestones - 1. Mission One Earth by… Show more Branding through Experience curation and Community building- - Designing and Creating curated experiences for top Automobile brands of India Jeep, Renault, Mahindra, KTM, Harley to name a few in the space of motorsports activities, community building and driving customer engagement through experiential travel and adventure trails. - Creating the 360 degree integrated marketing solution through apt media selection - Digital marketing Recent milestones - 1. Mission One Earth by Jeep India 2. Camp Jeep 2021 Show less Branding through Experience curation and Community building- - Designing and Creating curated experiences for top Automobile brands of India Jeep, Renault, Mahindra, KTM, Harley to name a few in the space of motorsports activities, community building and driving customer engagement through experiential travel and adventure trails. - Creating the 360 degree integrated marketing solution through apt media selection - Digital marketing Recent milestones - 1. Mission One Earth by… Show more Branding through Experience curation and Community building- - Designing and Creating curated experiences for top Automobile brands of India Jeep, Renault, Mahindra, KTM, Harley to name a few in the space of motorsports activities, community building and driving customer engagement through experiential travel and adventure trails. - Creating the 360 degree integrated marketing solution through apt media selection - Digital marketing Recent milestones - 1. Mission One Earth by Jeep India 2. Camp Jeep 2021 Show less



Tata Housing Development Company Limited

• India
• Real Estate
• 500 - 600 Employee

• Brand Manager

  • Feb 2018 - Jan 2021

  • Responsible for the end-to-end marketing of premium housing projects based in Kolkata. • Creating annual brand campaign calendar and media strategy to meet the AOP targets. • Strategizing and executing 360 degree campaigns targeted to double fold sales velocity by utilising media channels like Print, Digital, Radio and Outdoors extensively. • Managing campaign budgets annually and quarterly and creating optimised media mix by assigning spends for each… Show more • Responsible for the end-to-end marketing of premium housing projects based in Kolkata. • Creating annual brand campaign calendar and media strategy to meet the AOP targets. • Strategizing and executing 360 degree campaigns targeted to double fold sales velocity by utilising media channels like Print, Digital, Radio and Outdoors extensively. • Managing campaign budgets annually and quarterly and creating optimised media mix by assigning spends for each medium. • Analysing the campaign performance through mapping major KPIs for spends vs achievements. Show less • Responsible for the end-to-end marketing of premium housing projects based in Kolkata. • Creating annual brand campaign calendar and media strategy to meet the AOP targets. • Strategizing and executing 360 degree campaigns targeted to double fold sales velocity by utilising media channels like Print, Digital, Radio and Outdoors extensively. • Managing campaign budgets annually and quarterly and creating optimised media mix by assigning spends for each… Show more • Responsible for the end-to-end marketing of premium housing projects based in Kolkata. • Creating annual brand campaign calendar and media strategy to meet the AOP targets. • Strategizing and executing 360 degree campaigns targeted to double fold sales velocity by utilising media channels like Print, Digital, Radio and Outdoors extensively. • Managing campaign budgets annually and quarterly and creating optimised media mix by assigning spends for each medium. • Analysing the campaign performance through mapping major KPIs for spends vs achievements. Show less



Madison World

• India
• Advertising Services
• 500 - 600 Employee

• Digital Media Specialist

  • May 2017 - Feb 2018

  - Responsible for successful planning and implementation of media strategies for Godrej Consumer Products : Haircare - Involved in understanding a brands Business, Marketing, Communication and strategic objectives to further influence its media and Promotional mix in both regular day-to-day planning and launch occasions. - Responsible for creating optimized media mix according to brand objective using mediums such as Print, Television, Radio, Outdoors and Digital. - Experienced in… Show more - Responsible for successful planning and implementation of media strategies for Godrej Consumer Products : Haircare - Involved in understanding a brands Business, Marketing, Communication and strategic objectives to further influence its media and Promotional mix in both regular day-to-day planning and launch occasions. - Responsible for creating optimized media mix according to brand objective using mediums such as Print, Television, Radio, Outdoors and Digital. - Experienced in monitoring brands and competitor’s performance through regular monitoring and improvisation. - Identifying innovation opportunities through brand engagements and sponsorship. Show less - Responsible for successful planning and implementation of media strategies for Godrej Consumer Products : Haircare - Involved in understanding a brands Business, Marketing, Communication and strategic objectives to further influence its media and Promotional mix in both regular day-to-day planning and launch occasions. - Responsible for creating optimized media mix according to brand objective using mediums such as Print, Television, Radio, Outdoors and Digital. - Experienced in… Show more - Responsible for successful planning and implementation of media strategies for Godrej Consumer Products : Haircare - Involved in understanding a brands Business, Marketing, Communication and strategic objectives to further influence its media and Promotional mix in both regular day-to-day planning and launch occasions. - Responsible for creating optimized media mix according to brand objective using mediums such as Print, Television, Radio, Outdoors and Digital. - Experienced in monitoring brands and competitor’s performance through regular monitoring and improvisation. - Identifying innovation opportunities through brand engagements and sponsorship. Show less



Schneider Electric

• France
• Automation Machinery Manufacturing
• 700 & Above Employee

• Global Marketing Intern

  • Apr 2016 - Jul 2016

  Developed and executed a digital only content marketing campaign for Services business leading to enhanced brand awareness, customer experience and lead generation. Responsibilities: - Creating the content strategy in coherence with the brand proposition (Content theme/story, Content Mapping, Scheduling, website) - Creating the outreach media campaign targeting diffused customers using digital/social media - 360 degree Media Planning - Coordination with Agency for… Show more Developed and executed a digital only content marketing campaign for Services business leading to enhanced brand awareness, customer experience and lead generation. Responsibilities: - Creating the content strategy in coherence with the brand proposition (Content theme/story, Content Mapping, Scheduling, website) - Creating the outreach media campaign targeting diffused customers using digital/social media - 360 degree Media Planning - Coordination with Agency for execution of the campaign Campaign results: - Generation of qualified leads - Increased conversations across different social media channels like Facebook, LinkedIn, YouTube and Google Search. Show less Developed and executed a digital only content marketing campaign for Services business leading to enhanced brand awareness, customer experience and lead generation. Responsibilities: - Creating the content strategy in coherence with the brand proposition (Content theme/story, Content Mapping, Scheduling, website) - Creating the outreach media campaign targeting diffused customers using digital/social media - 360 degree Media Planning - Coordination with Agency for… Show more Developed and executed a digital only content marketing campaign for Services business leading to enhanced brand awareness, customer experience and lead generation. Responsibilities: - Creating the content strategy in coherence with the brand proposition (Content theme/story, Content Mapping, Scheduling, website) - Creating the outreach media campaign targeting diffused customers using digital/social media - 360 degree Media Planning - Coordination with Agency for execution of the campaign Campaign results: - Generation of qualified leads - Increased conversations across different social media channels like Facebook, LinkedIn, YouTube and Google Search. Show less



Tata Consultancy Services

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Business Analyst

  • Mar 2012 - Apr 2015

  - Worked as an analyst to develop investment solutions for major BFSI clients based out of US and UK. - Responsible for analyzing client requirements to design solutions, data analysis, developing and executing end to end test scenarios. - Role involved effective communication and delegation of work with multifunctional teams including clients, developer and testers. - Received ‘TCS on the Spot’ and ‘TCS Star Team’ award for outstanding performance. - Worked as an analyst to develop investment solutions for major BFSI clients based out of US and UK. - Responsible for analyzing client requirements to design solutions, data analysis, developing and executing end to end test scenarios. - Role involved effective communication and delegation of work with multifunctional teams including clients, developer and testers. - Received ‘TCS on the Spot’ and ‘TCS Star Team’ award for outstanding performance.



The Anupam bharat, Oriya daily print

• Berhampur, Orissa

• Media Intern

  • Sep 2011 - Nov 2011

  Worked as an intern with multifunctional teams. Responsibilities included: - Content creation on current issues and youth related themes. - Media space sale to advertisers Worked as an intern with multifunctional teams. Responsibilities included: - Content creation on current issues and youth related themes. - Media space sale to advertisers