Marketing Specialist

• Sep 2023 - Present

Founder | CMO | Paid Media Consultant | Diversity and Inclusion Champion

• Feb 2014 - Present

Digital Connectors is a leading digital advertising partner for scalable companies, and we are here to bridge the gap in B2B marketing. Maninder has over two decades of digital marketing experience, working in-house for leading corporates such as Accenture, GSMA, and The Institution of Engineering, among others. Having worked in a complex corporate environment I know the underlying challenges of tight budgets and ROI, which were the key drivers in setting up a digital agency. Our… Show more Digital Connectors is a leading digital advertising partner for scalable companies, and we are here to bridge the gap in B2B marketing. Maninder has over two decades of digital marketing experience, working in-house for leading corporates such as Accenture, GSMA, and The Institution of Engineering, among others. Having worked in a complex corporate environment I know the underlying challenges of tight budgets and ROI, which were the key drivers in setting up a digital agency. Our core expertise lies in running ads across LinkedIn, META, and Google (but we're not limited to these platforms), which deliver a unique value proposition for B2B businesses. We collaborate with a diverse network of digital marketing experts, including SEO specialists, graphic designers, and copywriters. This allows us to be flexible and cost-effective. If you're looking for a trustworthy and reliable digital advertising partner who will help you save money and achieve better results, look no further. Digital Connectors is here to help, so feel free to get in touch for a chat. Show less Digital Connectors is a leading digital advertising partner for scalable companies, and we are here to bridge the gap in B2B marketing. Maninder has over two decades of digital marketing experience, working in-house for leading corporates such as Accenture, GSMA, and The Institution of Engineering, among others. Having worked in a complex corporate environment I know the underlying challenges of tight budgets and ROI, which were the key drivers in setting up a digital agency. Our… Show more Digital Connectors is a leading digital advertising partner for scalable companies, and we are here to bridge the gap in B2B marketing. Maninder has over two decades of digital marketing experience, working in-house for leading corporates such as Accenture, GSMA, and The Institution of Engineering, among others. Having worked in a complex corporate environment I know the underlying challenges of tight budgets and ROI, which were the key drivers in setting up a digital agency. Our core expertise lies in running ads across LinkedIn, META, and Google (but we're not limited to these platforms), which deliver a unique value proposition for B2B businesses. We collaborate with a diverse network of digital marketing experts, including SEO specialists, graphic designers, and copywriters. This allows us to be flexible and cost-effective. If you're looking for a trustworthy and reliable digital advertising partner who will help you save money and achieve better results, look no further. Digital Connectors is here to help, so feel free to get in touch for a chat. Show less

Performance Marketing Consultant

• Oct 2022 - Present

Board Trustee - Marketing & Communications Lead

• Jul 2019 - Present

Working with HERA's strategic partners (charity, academia and commercial) for events and entrepreneurship programme. Working with HERA's strategic partners (charity, academia and commercial) for events and entrepreneurship programme.

Member - Programmatic Council

• May 2023 - Present

Co-Lead for Women's Aid Partnership and Mentor

• Mar 2020 - Present

Bloom is on a mission to ensure women have equal opportunity in the communications industry, by harnessing the power of their real voices. We strive to spearhead industry change, futureproof women’s careers, and pay it forward for the next generation. In 2020 alone, Bloom has doubled their membership to 300 women, supported 600 women through their mentoring scheme, AND raised £50,000 for Women's Aid. I am honoured to be a mentor and now part of their marketing leadership team… Show more Bloom is on a mission to ensure women have equal opportunity in the communications industry, by harnessing the power of their real voices. We strive to spearhead industry change, futureproof women’s careers, and pay it forward for the next generation. In 2020 alone, Bloom has doubled their membership to 300 women, supported 600 women through their mentoring scheme, AND raised £50,000 for Women's Aid. I am honoured to be a mentor and now part of their marketing leadership team since 2021. Show less Bloom is on a mission to ensure women have equal opportunity in the communications industry, by harnessing the power of their real voices. We strive to spearhead industry change, futureproof women’s careers, and pay it forward for the next generation. In 2020 alone, Bloom has doubled their membership to 300 women, supported 600 women through their mentoring scheme, AND raised £50,000 for Women's Aid. I am honoured to be a mentor and now part of their marketing leadership team… Show more Bloom is on a mission to ensure women have equal opportunity in the communications industry, by harnessing the power of their real voices. We strive to spearhead industry change, futureproof women’s careers, and pay it forward for the next generation. In 2020 alone, Bloom has doubled their membership to 300 women, supported 600 women through their mentoring scheme, AND raised £50,000 for Women's Aid. I am honoured to be a mentor and now part of their marketing leadership team since 2021. Show less

Role Model

• Apr 2021 - Present

Member

• Mar 2023 - Present

Digital Marketing Consultant

• Feb 2020 - May 2022

Social Media Strategy Consultant - Tech

• Sep 2019 - Dec 2019

Paid Media Consultant

• Nov 2018 - Jun 2019

Managing multi channel campaigns for global clients in tech, consumer and consulting space Managing multi channel campaigns for global clients in tech, consumer and consulting space

Digital Marketing Consultant, UK & Ireland (FTC)

• Feb 2013 - Aug 2013

Account Management role focusing on the development, execution and management of integrated marketing campaigns across a range of sectors including Media, Technology, Telecommunications, and Professional Services. • Key account marketing role to develop and implement go-to-market strategy (market analysis, sales drive, ROI maximisation) for Tier 1 clients across EU markets. • Stakeholder engagement for the Account Leadership teams (C-Suite level) to increase visibility and profile of… Show more Account Management role focusing on the development, execution and management of integrated marketing campaigns across a range of sectors including Media, Technology, Telecommunications, and Professional Services. • Key account marketing role to develop and implement go-to-market strategy (market analysis, sales drive, ROI maximisation) for Tier 1 clients across EU markets. • Stakeholder engagement for the Account Leadership teams (C-Suite level) to increase visibility and profile of the brand and its products. • Bid/Sales Support: Identified and coordinated synergies across business unit activities, including joint campaigns, upsell and cross-sell opportunities. • Worked closely with the business functions across different locations for sourcing, writing and producing relevant and interesting information different communication platforms (SharePoint, Newsletters, Email campaigns, Client postcards) Key Projects include - Launch of largest global SAP implementation and mobile health pilot in Africa for an international telecom operator - Power mapping and Salesforce database optimsation for a leading media and technology brand Show less Account Management role focusing on the development, execution and management of integrated marketing campaigns across a range of sectors including Media, Technology, Telecommunications, and Professional Services. • Key account marketing role to develop and implement go-to-market strategy (market analysis, sales drive, ROI maximisation) for Tier 1 clients across EU markets. • Stakeholder engagement for the Account Leadership teams (C-Suite level) to increase visibility and profile of… Show more Account Management role focusing on the development, execution and management of integrated marketing campaigns across a range of sectors including Media, Technology, Telecommunications, and Professional Services. • Key account marketing role to develop and implement go-to-market strategy (market analysis, sales drive, ROI maximisation) for Tier 1 clients across EU markets. • Stakeholder engagement for the Account Leadership teams (C-Suite level) to increase visibility and profile of the brand and its products. • Bid/Sales Support: Identified and coordinated synergies across business unit activities, including joint campaigns, upsell and cross-sell opportunities. • Worked closely with the business functions across different locations for sourcing, writing and producing relevant and interesting information different communication platforms (SharePoint, Newsletters, Email campaigns, Client postcards) Key Projects include - Launch of largest global SAP implementation and mobile health pilot in Africa for an international telecom operator - Power mapping and Salesforce database optimsation for a leading media and technology brand Show less

Digital Marketing Manager (FTC)

• Jun 2012 - Dec 2012

• Undertook full ownership for creating and implementing a multi-channel digital approach (SEO & SEM) for Atos, Atos Healthcare (blog + website) and London 2012 Olympics partnership, resulting in 20% increase in traffic across digital assets. • Managed and delivered content strategy to expand company's digital footprint, awareness, subscribers, and leads. • Built and managed a rich content/editorial calendar for a wide range of digital channels blog posts, reports, infographics. Developed… Show more • Undertook full ownership for creating and implementing a multi-channel digital approach (SEO & SEM) for Atos, Atos Healthcare (blog + website) and London 2012 Olympics partnership, resulting in 20% increase in traffic across digital assets. • Managed and delivered content strategy to expand company's digital footprint, awareness, subscribers, and leads. • Built and managed a rich content/editorial calendar for a wide range of digital channels blog posts, reports, infographics. Developed content pipeline for the kick off of ‘1 blog a day’ campaign focused around London 2012 Olympics and Paralympic Games. • Developed and implemented social media strategy across (Twitter and Facebook), increasing customer acquisition by 10% • Acted as the central point for internal stakeholder engagement streamlining review to response approach. Key Projects include - Department for Work and Pensions (DWP) - London 2012 Olympics and Paralympics Show less • Undertook full ownership for creating and implementing a multi-channel digital approach (SEO & SEM) for Atos, Atos Healthcare (blog + website) and London 2012 Olympics partnership, resulting in 20% increase in traffic across digital assets. • Managed and delivered content strategy to expand company's digital footprint, awareness, subscribers, and leads. • Built and managed a rich content/editorial calendar for a wide range of digital channels blog posts, reports, infographics. Developed… Show more • Undertook full ownership for creating and implementing a multi-channel digital approach (SEO & SEM) for Atos, Atos Healthcare (blog + website) and London 2012 Olympics partnership, resulting in 20% increase in traffic across digital assets. • Managed and delivered content strategy to expand company's digital footprint, awareness, subscribers, and leads. • Built and managed a rich content/editorial calendar for a wide range of digital channels blog posts, reports, infographics. Developed content pipeline for the kick off of ‘1 blog a day’ campaign focused around London 2012 Olympics and Paralympic Games. • Developed and implemented social media strategy across (Twitter and Facebook), increasing customer acquisition by 10% • Acted as the central point for internal stakeholder engagement streamlining review to response approach. Key Projects include - Department for Work and Pensions (DWP) - London 2012 Olympics and Paralympics Show less

Marketing Consultant (FTC)

• 2011 - 2012

Managed overall marketing strategy (ATL&BTL), PR, Communications and Events campaigns across a £400k global cross-industry project - Automotive, Education, Health and Smart Cities. • Built and managed partnerships with senior directors, C level executives of member and partner companies (Telefonica, Orange, KT, Qualcomm) • Website redevelopment (£50k) – introducing new brand identity and content migration being the point of contact for external suppliers and internal work-streams… Show more Managed overall marketing strategy (ATL&BTL), PR, Communications and Events campaigns across a £400k global cross-industry project - Automotive, Education, Health and Smart Cities. • Built and managed partnerships with senior directors, C level executives of member and partner companies (Telefonica, Orange, KT, Qualcomm) • Website redevelopment (£50k) – introducing new brand identity and content migration being the point of contact for external suppliers and internal work-streams (IT, brand team and Business heads) to ensure efficient delivery of content within company’s digital policy and framework. • Managed and developed the digital customer journey across the website i.e. all ‘inbound’ user touch points - messaging, content, design and branding, increasing web traffic by 25%. • Directing design, content and technical aspects for the production of monthly newsletter including branding, content, distribution and customer segmentation/profiling Key projects include • Connected Living at Mobile World Congress 2012 • GSMA Mobile Health University Challenge 2012 (£100k) • Japan's Cyber University Infomercial and Digital Campaign (Print & Digital) • Smart Cities Webinars (£150K) Show less Managed overall marketing strategy (ATL&BTL), PR, Communications and Events campaigns across a £400k global cross-industry project - Automotive, Education, Health and Smart Cities. • Built and managed partnerships with senior directors, C level executives of member and partner companies (Telefonica, Orange, KT, Qualcomm) • Website redevelopment (£50k) – introducing new brand identity and content migration being the point of contact for external suppliers and internal work-streams… Show more Managed overall marketing strategy (ATL&BTL), PR, Communications and Events campaigns across a £400k global cross-industry project - Automotive, Education, Health and Smart Cities. • Built and managed partnerships with senior directors, C level executives of member and partner companies (Telefonica, Orange, KT, Qualcomm) • Website redevelopment (£50k) – introducing new brand identity and content migration being the point of contact for external suppliers and internal work-streams (IT, brand team and Business heads) to ensure efficient delivery of content within company’s digital policy and framework. • Managed and developed the digital customer journey across the website i.e. all ‘inbound’ user touch points - messaging, content, design and branding, increasing web traffic by 25%. • Directing design, content and technical aspects for the production of monthly newsletter including branding, content, distribution and customer segmentation/profiling Key projects include • Connected Living at Mobile World Congress 2012 • GSMA Mobile Health University Challenge 2012 (£100k) • Japan's Cyber University Infomercial and Digital Campaign (Print & Digital) • Smart Cities Webinars (£150K) Show less

Digital Marketing Manager

• 2010 - 2011

• Developing and managing global professional communities bringing together senior academics, policy makers and industry experts across Information, Communications and Technology (ICT) Sectors. • Worked across multiple sectors (Energy, Transport, ICT and Built Environment) identifying market trends and developing multimedia content including white papers, case studies, video interviews and podcasts. • Produced e-marketing campaigns and promotional materials for annual calendar of… Show more • Developing and managing global professional communities bringing together senior academics, policy makers and industry experts across Information, Communications and Technology (ICT) Sectors. • Worked across multiple sectors (Energy, Transport, ICT and Built Environment) identifying market trends and developing multimedia content including white papers, case studies, video interviews and podcasts. • Produced e-marketing campaigns and promotional materials for annual calendar of marketing activities (over 20) including live events such as webinars/webcasts, workshops, seminars, and technical visits, increasing membership by 10%. • Developed and managed social media chanels (LinkedIn, Facebook, Twitter), promoting user generated content, gathering feedback and facilitating active discussions and knowledge sharing activities, raising web engagement by 25%. • Stakeholder relationships management and corporate partnerships with Microsoft, BAE Systems, QinetiQ, UK and International educational institutions, raising sponsorship revenues by 15%. • Effectively managed budgets, production deadlines, and ROI. • Line managed international community coordinators and 3 staff assistants. Show less • Developing and managing global professional communities bringing together senior academics, policy makers and industry experts across Information, Communications and Technology (ICT) Sectors. • Worked across multiple sectors (Energy, Transport, ICT and Built Environment) identifying market trends and developing multimedia content including white papers, case studies, video interviews and podcasts. • Produced e-marketing campaigns and promotional materials for annual calendar of… Show more • Developing and managing global professional communities bringing together senior academics, policy makers and industry experts across Information, Communications and Technology (ICT) Sectors. • Worked across multiple sectors (Energy, Transport, ICT and Built Environment) identifying market trends and developing multimedia content including white papers, case studies, video interviews and podcasts. • Produced e-marketing campaigns and promotional materials for annual calendar of marketing activities (over 20) including live events such as webinars/webcasts, workshops, seminars, and technical visits, increasing membership by 10%. • Developed and managed social media chanels (LinkedIn, Facebook, Twitter), promoting user generated content, gathering feedback and facilitating active discussions and knowledge sharing activities, raising web engagement by 25%. • Stakeholder relationships management and corporate partnerships with Microsoft, BAE Systems, QinetiQ, UK and International educational institutions, raising sponsorship revenues by 15%. • Effectively managed budgets, production deadlines, and ROI. • Line managed international community coordinators and 3 staff assistants. Show less