Experience

Clear

• Advertising Services

• Senior Director Product Marketing

  • Feb 2022 - Present

  Responsible to build the b2b product marketing team institutionalizing methods and practices. Ensure successful launches of new offerings owning the GTM and RTM strategy. Develop and deliver on the right positioning of the services with value articulation and right to win within the identified segment. Strengthen the identification of persona and pain areas to map the value proposition. Custodian of content strategy that delivers on the buyer journey progression. Own the analyst relations and customer advisory efforts to ensuring wholistic advocacy program that contributes to revenue conversions. Sales and partner enablement to ensure right articulation of the offering and associated use cases.



MoEngage Inc.

• Senior Director Product and Partner Marketing

  • Nov 2021 - Feb 2022

  Responsible for global product marketing of Moengage's offering portfolio. Manage, mentor and coach the product marketing team to ensure business expansion and right to play in growth regions. Responsible for global product marketing of Moengage's offering portfolio. Manage, mentor and coach the product marketing team to ensure business expansion and right to play in growth regions.



Tata Communications

• India
• Telecommunications
• 700 & Above Employee

• Deputy General Manager - Marketing and Communications

  • Dec 2018 - Oct 2021

  Responsible for product marketing of growth services as Cloud, Managed Security Services and Content Delivery Network globally. Learning and practicing new and effective ways on go-to-market strategies, product launches, building credibility in market through client and analyst advocacies and more. Inculcate thought leadership in self and team. Strategize on enabling sales win better in market through differentiated value propositions and messaging. Drive compelling poin of views and narratives to build thought leadership. Campaign to establish brand awareness in new markets and maintain top of mind recall in clients and prospects. Help clients traverse the buyer journey through simple, consumable artifacts, eventually enabling them to take informed purchase decision.



IBM

• IT Services and IT Consulting
• 1 - 100 Employee

• Global Product Marketing Manager - Cloud Transformational Services

  • Mar 2016 - Dec 2018

  Lead the Go to market strategy for Cloud transformation services and infrastructure as a service offerings. Leverage and build the best routes to tap the market potential. Enable digital consumption of traditional offerings. Build social and market positioning for new or augmented offerings with differentiated value. Create compelling and engaging content to support marketing and sales initiatives. Custodian of content. Plan and execute strategic marketing initiatives like account based marketing, digital marketing, events etc. as required to grow and assist business pipeline.

• Global Offering Manager for zCloud (Managed Mainframe Services) - Global Technology Services

  • Mar 2016 - Jun 2018

  Part of Offering Management Center of Competency for IBM Global Technology Services. Work with Global offering Leaders to Design innovative offerings based on deep knowledge of technology, functional, and industry domainsResponsible for Market definition, Market sensing, Business planning, Offering roadmap, GTM strategy, Ecosystem development, Service delivery, Digital, Technical, Industry, External engagement with clients, sellers, partners, market stakeholders to solicit feedback. Develop market-in view of opportunity, Develop differentiated offerings and user experience, Create offering business plan, Drive winning GTM and ecosystem strategy, Develop compelling vision for services, Drive discovery / consumption via digital channels Lead across disciplines and Units to develop an integrated offering and bring it to market, Actively engage with clients and market stakeholders to gather feedback and shape vision for offering.

• AP Portfolio Marketing Leader - Software Defined Infrastructure, IBM Systems

  • Feb 2015 - Feb 2016

  Responsible for strategy & planning to drive the IBM System's Platform Computing solutions in AP market as HPC Cloud, Cluster Management, Workload Management (LSF), Grid management (Symphony), Elastic Storage, Software Defined Storage.Drive new insights from vehicles as market research, analyst feedback, partner / client interactions to devise strategies to make the market & capture share for STG Platform Computing solutions. - Marketing plan inclusive of the key Platform Computing cohorts and paths to proficiency- Identify & develop segment specific go-to-market plan including routes to stakeholders/M&C team- Adopt WW Platform Computing PoV & support the articulation of value proposition locally- Work closely with performance marketing team to facilitate execution of the marketing plans - Drive Platform Computing enablement for the brand sellers- Plan & contribute to participation and presence at key IBM and 3rd party events- Help devise the digital and social media strategy - Project manage / support all the vectors to meet revenue goals

• Market Segment Manager - Software Group for NA Market

  • Dec 2011 - Jan 2015

  Market Segment Manager - Software Group for NA Market [Jan 2013 - Jan 2015]Leading strategic marketing projects end to end from GMC (Global Marketing Centre). These projects span across all middleware & solutions brands of IBM (Rational, Tivoli, Info Management, Lotus etc). The projects revolve around understanding, recommending and executing actions to improve gap areas around- Go to Market strategies- Routes to Market- Product segment and corresponding target audience mapping- Pipeline management- Marketing Sourced LeadsMarket Segment Manager - Tivoli & Rational [Dec 2011 - Dec 2012]Product Marketing of 2 of the software brands of IBM called Tivoli & Rational for North American market. Primarily includes - Pipeline Management & Root Cause Analysis- Channel Enablement Content Requirements- Go To Market : Deploy sales play/marketing program/campaign enablement in support of brand group/sub-brands- Act as a subject matter expert to relevant communities: public relations/analyst relations, product requirements, manage user groups, demo localization/translation, reference cases/wins



Bharti Airtel Limited

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Manager - Data Services

  • Nov 2008 - Dec 2011

  - Marketing of advance data services like MPLS/VPN/Internet for SMB / SME segment for south region. Both Acquisition & U&R [Apr 2010 - Nov 2011] - Product Management for Fixed line services in the B2B / corporate market segment. (Nov 2008 - Apr 2010) - Marketing of advance data services like MPLS/VPN/Internet for SMB / SME segment for south region. Both Acquisition & U&R [Apr 2010 - Nov 2011] - Product Management for Fixed line services in the B2B / corporate market segment. (Nov 2008 - Apr 2010)



HCL Infosystems Ltd.

• India
• Information Technology & Services
• 700 & Above Employee

• Product & Marketing Executive

  • May 2006 - Oct 2008

  Product management for Networking Services as Managed Network Services, Hosted Data Center, VoIP and Hosted Email solutions. Product management for Networking Services as Managed Network Services, Hosted Data Center, VoIP and Hosted Email solutions.