Experience

NAVIS

• United States
• Hospitality
• 1 - 100 Employee

• Client Strategist

  • Nov 2016 - Present

  Consult with leisure sales and marketing teams at 20+ iconic independent resorts and vacation rentals to optimize business revenue for this segment. Consult with leisure sales and marketing teams at 20+ iconic independent resorts and vacation rentals to optimize business revenue for this segment.



Self Employed

• United States
• 700 & Above Employee

• Hospitality Strategist

  • May 2010 - Present

  Provide expert sales, marketing, and operational support to lodging businesses. Clients include luxury resorts, boutique hotels, premium retirement communities, and high-end RV resorts. Engagements cover strategic positioning, market messaging, financial forecasting, CRM design, revenue management, staff training, quality assurance, and Asset Management services. Provide expert sales, marketing, and operational support to lodging businesses. Clients include luxury resorts, boutique hotels, premium retirement communities, and high-end RV resorts. Engagements cover strategic positioning, market messaging, financial forecasting, CRM design, revenue management, staff training, quality assurance, and Asset Management services.



NAVIS

• United States
• Hospitality
• 1 - 100 Employee

• Sales Consultant

  • 2015 - 2016

  Work with independent hotels and resorts. Through a combination of technology, best practices, and professional coaching, NAVIS enables hotels to capture and convert more of their direct reservations. Represent NAVIS on the Eastern Seaboard from South Carolina to Maine. Skilled in prospecting, building relationships, and selling to Executive Teams. Trained in SPIN selling. Deep understanding of hotel distribution platform and digital marketing strategies. Work with independent hotels and resorts. Through a combination of technology, best practices, and professional coaching, NAVIS enables hotels to capture and convert more of their direct reservations. Represent NAVIS on the Eastern Seaboard from South Carolina to Maine. Skilled in prospecting, building relationships, and selling to Executive Teams. Trained in SPIN selling. Deep understanding of hotel distribution platform and digital marketing strategies.



Sunland RV Resorts

• United States
• Hospitality
• 1 - 100 Employee

• Asset Management

  • Oct 2013 - Sep 2014

  Area manager for two luxury RV resorts in Florida. Complete oversight of daily operations, site sales, and capital improvements. Work directly with onsite team to set sales strategies, marketing plans, and service standards. Responsible for annual budget and sales forecast. Guide recruiting, hiring, training, staffing, and scheduling decisions. Area manager for two luxury RV resorts in Florida. Complete oversight of daily operations, site sales, and capital improvements. Work directly with onsite team to set sales strategies, marketing plans, and service standards. Responsible for annual budget and sales forecast. Guide recruiting, hiring, training, staffing, and scheduling decisions.



Best Parks In America Inc

• United States
• Hospitality

• Brand Development

  • Mar 2013 - Sep 2014

  Evaluated network of 67 RV resorts. Met with owners, managers, and customers at 45 affiliate parks. Found brand to be severely impaired. Suspended operations and organized plan to revive brand including identifying effective marketing programs, refining brand standards, restructuring guest recognition program, initiating quality assurance program, and revising affiliate contract. Evaluated network of 67 RV resorts. Met with owners, managers, and customers at 45 affiliate parks. Found brand to be severely impaired. Suspended operations and organized plan to revive brand including identifying effective marketing programs, refining brand standards, restructuring guest recognition program, initiating quality assurance program, and revising affiliate contract.



Centurion Placement

• Sarasota, FL

• Owner/Entrepreneur

  • Mar 2010 - Dec 2013

  Started service helping families locate suitable living arrangements for their elderly parents. Passed required Florida certification to become an ALF Administrator (Core Certified). Inspected 24 assisted living facilities in Sarasota and surrounding area. Developed detail database scoring location, building quality, design, furnishings, grounds, management, staffing, activities, amenities, and food. Placed seniors in facilities that best fit their financial, social, and activity needs. Started service helping families locate suitable living arrangements for their elderly parents. Passed required Florida certification to become an ALF Administrator (Core Certified). Inspected 24 assisted living facilities in Sarasota and surrounding area. Developed detail database scoring location, building quality, design, furnishings, grounds, management, staffing, activities, amenities, and food. Placed seniors in facilities that best fit their financial, social, and activity needs.



Woodstock Inn & Resort

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales & Marketing

  • Apr 2006 - Mar 2010

  Recruited by Laurance J Rockefeller Foundation to rejuvenate historic 142 room resort. Responsible for identifying target markets, creating focused messages, testing consumer response, and selecting distribution channels for this luxury resort. Directed all activity at advertising agency, public relations firm, contract sales representatives, and third party distribution channels. Served on a 6-person Executive Committee strategizing and prioritizing future projects, service improvements, product offerings, employee retention programs, and recruitment. Managed conference sales operation. Show less



Twin Farms

• United States
• Hospitality
• 1 - 100 Employee

• Director of Marketing

  • Nov 2004 - Apr 2006

  Hired by high-profile owners to implement a program to expand the awareness of exclusive 20-room resort. Campaigned for industry accolades by targeting influential luxury travel writers and leading travel agents. Won Conde Nast Travelers Best US Hotel, was awarded Forbes 5-Star each year, and generated publicity for the resort in Travel + Leisure, The Robb Report, and Departures magazines. Hired by high-profile owners to implement a program to expand the awareness of exclusive 20-room resort. Campaigned for industry accolades by targeting influential luxury travel writers and leading travel agents. Won Conde Nast Travelers Best US Hotel, was awarded Forbes 5-Star each year, and generated publicity for the resort in Travel + Leisure, The Robb Report, and Departures magazines.



The Greenbrier

• United States
• Hospitality
• 300 - 400 Employee

• Director of Sales, Marketing & Planning

  • Jan 2000 - Oct 2004

  Spearheaded delicate transformation of iconic resort, balancing guest requirements with storied traditions of historic destination. Spearheaded delicate transformation of iconic resort, balancing guest requirements with storied traditions of historic destination.



Host Hotels & Resorts

• United States
• Real Estate
• 100 - 200 Employee

• Director of Asset Management

  • 1995 - 1999

  Complete oversight of 12 Full-Service Marriott hotels. Complete oversight of 12 Full-Service Marriott hotels.



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Marketing Analyst - Revenue Management Group

  • 1993 - 1995

  Marketing representative on Marriott's Demand Forecasting System (DFS) team. Developed Property Diagnostic Program (PDP) for Full-Service Resort hotels detailing performance and flagging concerns. Marketing representative on Marriott's Demand Forecasting System (DFS) team. Developed Property Diagnostic Program (PDP) for Full-Service Resort hotels detailing performance and flagging concerns.