Experience

Moraine Park Technical College

• United States
• Higher Education
• 300 - 400 Employee

• Director of Marketing and Communications / Public Information Officer (PIO)

  • Jun 2019 - Present

  At Moraine Park, I proudly lead a team of creative and strategic thinkers who build and protect our brand and guide our institutional marketing communication efforts. I serve as the chief marketing, communications and public information officer--leading crisis communication efforts, external and media relations, and serve as a liaison to WTCS. In my leadership role, I serve on a variety of cross-functional teams, including: crisis planning and response; strategic enrollment management; web governance; budget; accreditation; diversity, equity and inclusion; and technology change control. Show less



University of Wisconsin Oshkosh

• United States
• Higher Education
• 700 & Above Employee

• • Jan 2019 - Jun 2019

  Directed communications strategy and served as spokesperson for institutional messages and emergency/crisis incidents across the three campuses of UW Oshkosh.Directed proactive and reactive communication efforts, media relations strategy and execution, and crisis-related communication for all campuses to mitigate risk and enhance reputation.Led university communication, crisis communication and events communication teams and efforts that align with and support institutional brand and advance the goals of the institution, its three campuses and its various academic and professional units.Worked collaboratively with and in support of enrollment management and admissions marketing recruitment teams to enhance visibility and grow enrollment. Show less

• • Apr 2016 - Jun 2019

  Led institution's media relations efforts through coordination of a comprehensive media relations program—built relationships with members of the media, wrote and coordinated news releases and advisories, served as lead liaison to members of the media and as the on-call UW Oshkosh media contact 24/7, and tracked, measured and reported on collected data.Directed the execution of the university's content strategy to support the brand through storytelling efforts that support all areas of campus, which included more than 13,000 students across four colleges, 1,300+ faculty and staff members, and more than 90,000 alumni.Served as lead team member for institutional publications—managed, wrote and edited the campus news source UW Oshkosh Today (www.uwosh.edu/today), which directly feeds the UW Oshkosh homepage (uwosh.edu), and serve as a lead editor/writer for Engage and CONtact magazines. Managed the team of writers/professional journalist/digital content creators who helped fuel UW Oshkosh's content strategy through web, print and multimedia storytelling.Consulted with administration and other leadership on communications efforts, tactics, messaging, development of talking-points and speeches, and provide media relations training/coaching as needed.Served as lead project manager on high-profile, public-facing initiatives and marketing communications efforts. Assisted in coordination and management of social media and internal communication efforts. Show less

• • Apr 2015 - Apr 2016

  Oversaw UW Oshkosh’s content strategy and media relations efforts.Served as interim news director for two months prior to being promoted to Assistant Director of Communications.Served as the 24/7 UW Oshkosh media contact.Built and grew relationships with members of the media in one of the largest markets in the state (top 75 in the country).In 2015, fulfilled 93 percent of media inquires as a one-person PR team.

• • Aug 2013 - Apr 2015

  Oversaw UW Oshkosh's content strategy to support our brand. (Spoke on topic at the UW System IMC Conference, IM Comm (June 2013 and June 2014) and at the American Marketing Association's Higher Education Symposium (Nov. 2013)) Led, organized and coordinated Story Champs/campus communicators to support content strategy. (Spoke on the topic for the Higher Ed Content Conference to an international audience (April 2014))Coordinated, wrote and edited the campus news source UW Oshkosh Today (www.uwosh.edu/today), which directly feeds the UW Oshkosh homepage (uwosh.edu). Content editor (and writer/brand journalist) for alumni publications Engage, Venture and CONtact.Project managed and creatively led marketing/communications projects.Assisted in managing social media, public relations and internal communication efforts. Show less

• • May 2011 - Aug 2013

  Implemented UW Oshkosh's content strategy.Managed, wrote and edited the campus news source UW Oshkosh Today (www.uwosh.edu/today).Served as content editor (and writer/brand journalist) for alumni publication Engage.Project managed and creatively lead marketing projects.Assisted in public relations and social media efforts.



Affinity Health System

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Writer/Editor and Publications Coordinator

  • Aug 2009 - May 2011

  Researched, wrote and edited quarterly publication, which was distributed to 140,000 homes in Northeast Wisconsin. Later, led a team that re-branded and re-launched the publication into the marketplace. Managed, compiled and edited a weekly internal system-wide e-newsletter, which was distributed to employees at three hospitals, 26 clinics and Network Health Plan insurance. Wrote, edited and proofread brochures, development pieces, newsletters, e-newsletters, advertising pieces (including print, radio copy, billboard and direct mail) and web content to support the organization's strategic efforts and brand standards. Developed communications and speech scripts. Creatively assisted in the development of programs and service lines. Show less



Fox Cities Performing Arts Center

• United States
• Performing Arts
• 1 - 100 Employee

• Public Relations Associate

  • Oct 2008 - Mar 2009

  Created marketing and development materials including press statements, annual reports, internal and external communication pieces, website content and videos, and e-newsletter content. Developed public relation plans. Served as a liaison between members of the media and the organization. Built social media networks from the ground up. Proofread and edited communication materials. Created marketing and development materials including press statements, annual reports, internal and external communication pieces, website content and videos, and e-newsletter content. Developed public relation plans. Served as a liaison between members of the media and the organization. Built social media networks from the ground up. Proofread and edited communication materials.



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• Journalist/reporter

  • May 2005 - Oct 2008

  Generated ideas for daily education, higher education, health, city government, entertainment and nonprofit organization- based stories as a reporter. Cultivated, strengthened and maintained relationships with community members, nonprofit leaders and business professionals. Attended live events, meetings and provided on-the-spot news coverage as an ambassador of the local media. Wrote magazine feature stories for secondary publications targeting niche audiences. Developed and edited online forum topics for discussion, generated content for blogs and contributed daily updates and posts to website. Created photo galleries and online video. Helped with the planning and integration of transforming a traditional print-focused newsroom to a multi-media based information center driven by the exchange of ideas between community members and journalists. Show less



Milwaukee Journal Sentinel

• Police Reporter/Editorial Assistant

  • Feb 2004 - May 2005

  Generated story ideas and provided frequent live coverage of breaking news. Generated story ideas and provided frequent live coverage of breaking news.