Experience

FireMon

• United States
• Software Development
• 100 - 200 Employee

• Director, EMEA & APAC Marketing

  • Aug 2022 - Present

• Senior Manager, EMEA & APAC Marketing

  • Jan 2022 - Aug 2022

• Field and Channel Marketing Manager, EMEA

  • May 2021 - Jan 2022



Micron Technology

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Regional Marketing Manager UK & Nordics

  • Nov 2020 - May 2021



Exclusive Networks UK

• United Kingdom
• Computer Networking Products
• 100 - 200 Employee

• Vendor Marketing Manager

  • Oct 2018 - Oct 2020

  • Responsible for building the channel marketing plans for six of Exclusive vendors including SentinelOne, Silver Peak, Proofpoint, Tufin, Forescout and Gigamon • Building out and delivering end user marketing campaign in order to deliver leads to the partner community for said vendors, including telemarketing, email campaigns, content syndication, events, webinars and thought leadership roundtables • Responsible for creating, building and implementing a raft of to partner campaigns to drive partner recruitment and enablement for both technical and sales teams • Responsible for creating and implementing scalable campaign in box materials in order to ramp up end-user engagement and pipeline generation • Working directly with key and focus partners build out individual marketing plans to support the growth of pipeline and opportunities around each of my vendors • Execution of the above marketing plans which included digital marketing, social media, telemarketing, events and direct mail campaigns • End to end ownership of the overall plan, including producing partner facing enablement campaigns, campaign in a box • Management and tracking of MDF for each individual vendor, reporting back on spend, opportunities generated and ROI Show less



Maternity Leave

• maternity Leave

  • Dec 2017 - Oct 2018



Thinkbox

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Manager (maternity cover)

  • Aug 2017 - Nov 2017

  • Successful managed and hosted Thinkbox’s Big Think Event at BAFTA, focusing on the various challenges facing the media industry. Tasks included full event coordination, team management, material collation, speaker briefs, registration programme, web content, supplier management and post event performance analysis • Responsible for the management of industry partners in order to enhance visibility of the Thinkbox brand via screenings of Thinkbox produced content, seeding of key messages and creation of Thinkbox video content themed industry events Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Channel Programs Manager, SEA, Google (Allegis Contractor)

  • Sep 2015 - Apr 2016

  • Devised and implemented the Southeast Asia Marketing Strategy Across 30 Channel partners, assisting the Channel sales revenue grow by 60% (Q4,2015) and 58% (Q1, 2016) YoY • Helped our partners achieve over 100% quota (Q4,2015) and 95% quote (Q1, 2016) in Google Adwords revenues • Managed and worked with PR, SMB marketing, Channel Sales, Channel Partners and external agencies in order to maximize event opportunities to drive acquisition revenue for Google and our partner • Planned and launched a fully integrated marketing program incorporating sales training, sales incentives, marketing collaterals and ongoing data analysis in order to grow selected partners • Created and managed all partner marketing collaterals including case studies, video case studies, vertical and market specific infographics and outward facing marketing comm • Budget and agency management • Supported the Global Channel Programs team with daily operational functions and rolling out of global initiatives Show less



CWD

• Real Estate
• 1 - 100 Employee

• Assistant Marketing Director

  • Jan 2015 - Jul 2015

  MARKETING• Responsible for strategizing and directing the company’s marketing plan • • Analyse and evaluate the performance of campaigns against KPIs and direct the necessary changes• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with the required number of qualified leadsCONTENT• Responsible for directing the marketing content for each individual campaign – including taglines, design layout and creative direction• Responsible for assessing each individual marketing platform and crafting content tailored to the given audience• Responsible for producing all text content for our social media platforms, landing pages, adverts and advertorials• Responsible for producing a content calendar for our social media platforms that reflects the forthcoming activities of the company and the wider market news• Responsible for crafting and editing all press materials, including press releases, one sheets, interview briefs, Investor newsletters, scripts and factsheetsPR• Direct and manage the PR team and PR strategy• Responsible for directing all PR and Marketing events from the initial conception through to activationEVENTS• Have successfully put together a range of marketing/PR events including the Singapore launch of Castlewood Group’s Singapore launch of their Beach Club• As part of Castlewood Group’s title sponsorship of the Castlewood Group Liverpool Masters, I successful directed and arranged a meet & greet session with Liverpool legends at ION Orchard, organised and oversaw the Castlewood Group Golf Day, Organised a soccer clinic with an international school and was responsible for directing and managing the VIP area and guests on match day. Show less

• PR Manager

  • Aug 2013 - Mar 2015

  PR STRATEGY• Manage and oversee Castlewood Group’s PR agency to ensure the execution of the agreed PR and Communications strategyEVENTS• Responsible for directing and overseeing all internal and external events including press launches, CSR activities, event day and consumer facing events (Meet and greet sessions)• Responsible for managing all talent when partaking in sponsorship opportunities• Manage all sponsorship & branding activities including overseeing the production of TVCs, radio advertising, event management and responsible for producing all associated collaterals including scripts and key messagesCONTENT• Responsible for producing press collaterals including press releases, interview briefs, company backgrounders, investor newsletters, EDMs and SEO articles.• Responsible for creating and implement Social media strategies across all digital platforms• Craft articles and contributions on behalf of the CEO• Responsible for directing the creative and marketing team on content and messaging relating to new marketing campaigns including print advertisements, EDMs and digital platforms• Responsible for crafting, co-ordinating and submitting all award entries Show less



Viacom international Media Networks

• London, United Kingdom

• International Communications Assistant

  • Jul 2012 - Aug 2013

  • Diary management for senior execs • Founding member and board member of 'Thursday Think' • Internal communications • Internal events • Travel co-ordinator • Responsible for managing International and UK Communication budgets • Provide PR support for external events • Weekly particpation in GCC conference calls • Responsible for expense reporting • Drafting and distributing of media alerts • Press release distribution • Manage relationships with external suppliers Show less



Freelancer

• London, United Kingdom

• Marketing/PR/Comms exec

  • May 2012 - Jul 2012

  Freelance work including: • Co-ordinating an international event and organising travel • Working on set as a production assistant for an advert highlighting the partnership between Formula 1 and the Starwood Hotel group Freelance work including: • Co-ordinating an international event and organising travel • Working on set as a production assistant for an advert highlighting the partnership between Formula 1 and the Starwood Hotel group



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Marketing Assistant

  • Mar 2012 - Jun 2012

  •Co-executed 360 Marketing campaigns including Geordie Shore, MTV’s highest ever rated TV show.• Supported High profile TV show launches• Led the asset management process• Co-pioneered Social Media strategies, execution and evaluation (Twitter, Facebook, Pinterest, Tumblr, Instagram)• Initiated and implemented a Student Partnership with StudentBeans (reach: 600k students)• Highly active in brainstorming sessions with Senior Management• Responsible for organising meeting and compiling of minutes• Led, built and managed relationship with affiliate partners(Sky and Virgin)• Copy writing for social media platforms and affiliate partnerships• Creation of Powerpoint Presentations for Senior Management Show less

• Corporate Communications Intern

  • Jun 2011 - Mar 2012

  Responsibility for the following areas across MTV, Nickelodeon and Comedy Central:• Talent and press liaison at events including MTV EMA, MTV Brand New for 2012• Coordinated internal communications initiatives on a weekly/monthly basis• Compiling of international and UK coverage • Support for the UK and International team in day-to-day business requirements• Responsible for creation of press listings• Led research into editorial and speaking opportunities for senior executives• Responsible for monitoring and updating distribution lists• Responsible for updating senior management biographies• Participation in weekly and bi-weekly meetings both with the UK team and the Global Communications Council (GCC)• Regular contact with Viacom’s international offices to gather and distribute Marketing and Communications materials• Managing editorial calendars and speaking opportunities documents.• Raising PO’s and dealing with team finances and invoices• General admin tasks, handling of travel bookings and creation of itineraries for Senior Management business trips Show less



Future Banking

• Account Manager

  • Dec 2009 - May 2011

  Working alongside both the European Banking Federation and top CEOs from around the globe, I help address key issues at the forefront of their minds. My role is to identify and evaluate solution providers in order to put in front of them. I have worked on a number of projects from CRM/CEM through to Talent management and speech technology. I have brought companies such as BT, Avaya, Sword Ciboodle, Backbase, Sitel, OpenStream and NCR on board, and continue to develop long-term relationships. Working alongside both the European Banking Federation and top CEOs from around the globe, I help address key issues at the forefront of their minds. My role is to identify and evaluate solution providers in order to put in front of them. I have worked on a number of projects from CRM/CEM through to Talent management and speech technology. I have brought companies such as BT, Avaya, Sword Ciboodle, Backbase, Sitel, OpenStream and NCR on board, and continue to develop long-term relationships.



PHA Media

• Trainee Celebrity PR executive

  • Sep 2009 - Dec 2009

  Responsibilities included: • Attending weekly meetings with clients • Working on celebrity accounts including Giles Vicker Jones, James Max, Caprice, Anthea Turner and Hilary Devey • Conducting coverage scans and analysing value of coverage gained • Building and managing contact lists • Compilation of monthly client reports • Brainstorming media planning • Writing and editing press releases • Ghost write articles for clients and submission to media Responsibilities included: • Attending weekly meetings with clients • Working on celebrity accounts including Giles Vicker Jones, James Max, Caprice, Anthea Turner and Hilary Devey • Conducting coverage scans and analysing value of coverage gained • Building and managing contact lists • Compilation of monthly client reports • Brainstorming media planning • Writing and editing press releases • Ghost write articles for clients and submission to media