Experience

Boxed Water Is Better

• United States
• Food & Beverages
• 1 - 100 Employee

• Director of Ecommerce and Digital Marketing

  • Dec 2022 - Present

  Lead Boxed Water's digital presence and sales through owned channels and online marketplaces. Responsible for roughly 25% of company revenue. Reaching new audiences for the premium, lifestyle brand and building brand advocates. - Manage cross-functional team to deliver content, grow online sales, and deliver an exceptional customer experience. - Collaborate with leadership on annual Marketing Plan. Provide market trends and customer insights to make data-driven recommendations for optimal brand awareness and retention. - Oversee online marketplaces, including Amazon.com, to manage catalog, competitive strategy, and operational efficiencies. Grew revenue 48% year-over-year. Show less

• Marketing Manager

  • Jun 2019 - Dec 2022

  - Translate strategy into clear plans and allocate resources for long term needs. Bring in team members as needed to achieve success - Continually optimize and oversee the creation of content, platform growth, promotional campaigns, and top line revenue growth. - Manage retention program through communications and loyalty programs and messaging.

• Marketing Specialist

  • Jun 2017 - Jun 2019



Springthrough

• United States
• Software Development
• 1 - 100 Employee

• Marketing Lead

  • Mar 2015 - May 2017

  Responsible for managing marketing efforts, including website management, copywriting, digital marketing, and advertising. Works with leadership team to identify and execute business initiatives. - Developed internal program to start content production and promotion. Within one year, saw an increase in website traffic by 80% and an increase in session duration of 50%. - Led Marketing efforts for launch of new springthrough.com. Shift included the move from a static website into an enterprise content management system. - Led the adoption of new digital marketing and sales software (HubSpot) for SEO research, blogging, social media, and email marketing. Served as the primary user and educated other team members . - Launched company's paid search campaigns to raise awareness around multiple lines of business. - Developed marketing plans through research, client personas, analytics review, and testing. Show less



Downtown Grand Rapids Inc.

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing & Communications Manager

  • Sep 2013 - Mar 2015

  Responsible for creating and implementing marketing and communications plans to promote both Downtown Grand Rapids as a urban center and Downtown Grand Rapids Inc. as a progressive and community-oriented organization. - Wrote content and managed marketing activities around organizational projects, including promotions, events, and educational initiatives. - Organized multiple Downtown promotional campaigns within budget and doubled engagement in 1 year. Connected with 2,000+ people per promotion. Generated highest website traffic in 5-year site lifetime. - Launched the Downtown Grand Rapids Inc. brand through print and digital platforms. Utilized earned media attention to supplement marketing efforts and offset costs. - Managed media relations through press events, releases, and relationship building. Garnered and managed requests from local television, print, and radio sources in regards to DGRI programs. - Grew social media followings by 80% in less than 1 year. Show less



Mavin Global

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Project Coordinator and Marketing Lead

  • Oct 2010 - Sep 2013

  Responsible for working with executive leadership to develop IT strategies and manage program solutions. Managed internal and external relationships with teams on-site, off-site, and offshore. - Project Lead for a $1.5 million software development project. - Served as the primary contact for customers, vendors, and government relations. - Initiated email surveys, one-on-one discussion, and group panels to obtain 46% customer response. - Created content architecture and copy for company’s first communications materials. - Built use case scenarios using rapid-prototyping software to define software requirements and validate software with end users. - Led QA testing to ensure that software met stakeholder needs. - Established a workflow process and documented all instructions and results in order to effectively guide the team to continued growth. Show less



Elite Marketing Interactions

• Demo Coordinator/Trusted Advisor

  • Mar 2009 - Jan 2011

  Organized events sponsored by multiple national vendors. Responsibilities included coordinating vendor and employee schedules, procuring event supplies, and providing day-of support to the event team. - Organized events at the flagship location of a regional retailer. Events were often sponsored by national vendors such as Kraft Foods Inc., McCormick, and others. - Maintained relationships with vendor personnel to ensure customer retention. Gathered their business objectives and managed internal marketing teams to meet the requirements. - Highest quarterly salesperson, 2010. Show less