Experience

Culina (part of the COMO Group)
• Food and Beverage Services
• 1 - 100 Employee
• Trade Marketing Executive

  • Sep 2022 - Present

Enviably Me
• Singapore
• Retail
• 1 - 100 Employee
• Senior Merchandiser

  • Feb 2022 - Aug 2022

UrbanFox
• Singapore
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee
• Merchandiser

  • Dec 2020 - Jan 2022

Transmarco Group of Companies
• Retail
• 100 - 200 Employee
• Merchandising Executive

  • Aug 2019 - Oct 2020


Seager Inc.

• Singapore
• Retail
• 1 - 100 Employee

• Merchandising Executive

  • Jan 2017 - Jul 2019

  - Achieve brand business goals across various outdoor and lifestyle brands such as Nalgene, Osprey, Thule, XD Design, Go Travel and Cabeau. - Actively managing more than 12 brand portfolios in South-East Asian markets to be in line with brands’ global strategies, to maximize long term potential and deliver on short-term targets - Negotiated business contracts with brand principals which include sales turnover, margins, marketing plans and related business decisions - Analysed local markets, planned and implemented marketing and merchandising strategies, retail pricing and discount policies - Recommended business forecasts in line with brands’ global plans and priorities - Developed and maintained efficient inventory management and integrity and maximized turnover by ensuring accurate, timely and commercial sales planning and forecasting - Participated in trade shows and fairs for sourcing of new brands and researching on competition and market developments - Attend sales meeting overseas for respective brands to review current status and preview upcoming new launches - Handling of customer enquiries and warranty cases - Involved in event setups and stock takes



VF Corporation

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Store Manager

  • Nov 2016 - Dec 2016

  - Oversee shop cluster (ION Orchard & Isetan Scotts) - Roster Planning - Conduct morning briefings to inform staffs about daily target and in-store promotions - Ensure smooth day to day operations - Achieve monthly and annual Sales targets - Maintaining high service standards and achieving sales targets and KPIs - Attend to customers and lead the retail team with high level of customer service - Oversee shop cluster (ION Orchard & Isetan Scotts) - Roster Planning - Conduct morning briefings to inform staffs about daily target and in-store promotions - Ensure smooth day to day operations - Achieve monthly and annual Sales targets - Maintaining high service standards and achieving sales targets and KPIs - Attend to customers and lead the retail team with high level of customer service



Outdoor Venture Pte Ltd

• Singapore
• Retail
• 1 - 100 Employee

• Store Manager

  • Jul 2013 - Oct 2016

  - Currently oversee 4 shops and 2 SIS (shop-in-shop) - Roster planning - Inventory management (ensure healthy stock level in the shops) - Ensure high standard of housekeeping, tidy storeroom and all lightings to be in good working condition - Maintaining high service standards and achieving sales targets and KPI - Attend to customers and lead the retail team with a high level of good customer service which includes after sales & recovery cases - Solving daily EPB issues with back office team - Attend monthly SIC meeting and provide good feedback on merchandise and marketing plans - Addressing the retail team during monthly team meetings on relevant issues - Conduct staff’s orientation on first day of new staff (product knowledge and daily operations)