Certified Business Coach

• Aug 2022 - Present

Managing Director

• Apr 2021 - Present

High Performance Mindfulness (HPM) is the brainchild of Australia’s most respected performance mindset coach Emma Murray. It’s the secret weapon used by elite athletes and corporates to take their performance to the next level. HPM is sought-after by ASX 100 corporations, executives, students and people generally who are seeking the skills and tools to bring their ‘A-Game’ to high-pressure moments. Emma has successfully applied her HPM framework to guide AFL teams to premierships, motorsport drivers to championships, cricketers to Test debuts and Olympic athletes to the podium. Having established its reputation in the high-stakes world of elite sports, the HPM practice has been embraced by corporations seeking to create high performance cultures where people and teams perform at their best when it counts – driving a sustainable, competitive advantage. Traditionally, enterprises have focused on competency training – which builds valuable skills to facilitate performance, however, HPM focuses on building the mindset that allows people to access and apply their technical skills more effectively – especially when under pressure. High Performance Mindfulness offers step-by-step simple tools to pull you out of unhelpful states and unhelpful places that typically sabotage performance and builds the individual mental strength that drives greater personal fulfillment across work, study and life.

Chief Marketing Officer

• Jan 2017 - Apr 2021

Sports Entertainment Network is a dynamic sports and entertainment business. We connect brands with fans across multiple platforms including radio, television, digital, publishing, stadiums and events – reaching over 3.5 million people each week. Our owned network of 15+ radio stations around the country is further supported by our syndicated live sport and specialist programming broadcast via our hundreds of broadcast partners. As well as our mighty digital platforms: the SEN app and sen.com.au which provide up-to-the minute sports headlines and stories; live sport streaming and on-demand podcasts. We hold exclusive radio rights partnerships with the cream of Australian and international sports including the AFL, NRL, FFA, Test Cricket, Big Bash and NFL - and boast the biggest names calling the biggest games across our commentary teams: AFL Nation, NRL Nation, Big Bash Nation and Football Nation.

Managing Director - Thread Communications

• Jan 2012 - Apr 2021

Thread Communications was born to meet client demands for big agency credentials in a more flexible and cost-effective model. Created as an independent creative agency in 2012, Thread flourished and was acquired by Sports Entertainment Network (formerly Crocmedia) in 2017 where it has continued to grow - with offices now in Melbourne and Sydney, representing clients including McDonald's, Samsung, Goodyear Dunlop, Metro Trains, PTV and others. Thread Communications was born to meet client demands for big agency credentials in a more flexible and cost-effective model. Created as an independent creative agency in 2012, Thread flourished and was acquired by Sports Entertainment Network (formerly Crocmedia) in 2017 where it has continued to grow - with offices now in Melbourne and Sydney, representing clients including McDonald's, Samsung, Goodyear Dunlop, Metro Trains, PTV and others.

Group Account Director

• Feb 2009 - Mar 2012

Responsible for above-the-line communications campaigns for major Australian brands including Bega cheese, Perfect Italiano, Mainland, Ski Yoghurt, Libra, TENA and Tetley.

General Manager - Clemenger Fusion

• Feb 2007 - Feb 2009

Clemenger Fusion is a brand activation agency specialising in:- Sponsorship management- Experiential – events, sampling etc- Retail marketing- Consumer promotions- Digital - websites, social media

General Manager

• Jun 1998 - Jan 2007

Director

• 2000 - 2007

Marketing Manager

• Aug 1996 - Jun 1998

Senior Consultant

• Dec 1991 - Aug 1996

Wrights is a leading Australian public relations consultancy with offices in Sydney and Melbourne. Wrights is a leading Australian public relations consultancy with offices in Sydney and Melbourne.