Mandy Forrester

Digital Sales Manager at Lifestyle Media Group, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Boca Raton, Florida, United States, US
Skills

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Christopher Harris

Mandy is one of the most original and creative professionals I've had the pleasure of working with. Her bubbly personality as well as her commitment to giving it her all makes her a one-of-a-kind employee that's so hard to find.

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Credentials

  • Harassmet Prevention Training for Managers
    tronc (formerly Tribune Publishing)
    Jan, 2018
    - Nov, 2024

Experience

  • Lifestyle Media Group, LLC
    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Sales Manager
      • Jan 2021 - Present

      Working with LFSMG President, sales' team and working directly with businesses to discuss and understand internal and external needs/goals and then develop customized solutions to drive leads to their business. I provide thoughtful digital strategy and build fluid multichannel media plans, so clients can utilize technology to engage clients. Suite of digital solutions include SEM, Programmatic/GeoFencing, Addressable Geofencing, Digital Display, Newsletters and Native tactics. Working with LFSMG President, sales' team and working directly with businesses to discuss and understand internal and external needs/goals and then develop customized solutions to drive leads to their business. I provide thoughtful digital strategy and build fluid multichannel media plans, so clients can utilize technology to engage clients. Suite of digital solutions include SEM, Programmatic/GeoFencing, Addressable Geofencing, Digital Display, Newsletters and Native tactics.

  • Newsmax Media, Inc.
    • United States
    • Online Audio and Video Media
    • 300 - 400 Employee
    • Director of Advertising Sales
      • Jan 2020 - Jan 2021

      Managed team of 12 and double universe of ad inventory to enable revenue generation of digital display, email and SMS opportunities. Worked with CRO to integrate online advertising sales including web, email, native and app offerings with growing platforms in online networks, print/newsletters and TV. Drove sales' efforts, expanded client base, developed new categories while hiring, training and managing sales' group. I created and implemented standards for all aspects of the sales' cycle and created new packaging opportunities for our multi-platform offerings. Other responsibilities included market review to determine customer needs, price schedules and rates. Show less

  • Sun Sentinel Media Group
    • United States
    • Newspaper Publishing
    • 300 - 400 Employee
    • Sales Manager
      • Oct 2017 - Jan 2020

      Lead sales team to drive revenue through existing and new business relationships while creating an environment where customer service can flourish. Build relationships with prospective clients by leading processes to build, manage and execute a sales pipeline. Develop & maintain knowledge of market trends, competition and customers. Partner with marketing and business intelligence teams to identify and understand trends within your team’s account base. Manage day-to-day sales functions (i.e., sales plans, CRM and other sales applications) while seeking opportunities to streamline processes and maximize business relationships. Show less

  • Cox Media Group
    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Account Manager
      • Dec 2014 - Oct 2017

      Digital Manager contributing to the overall revenue success of the Advertising Department by managing sales executives in their efforts to effectively upsell online advertising to existing clients as well as identify new business opportunities around digital for the Palm Beach Post and its network of Web sites. Digital Manager contributing to the overall revenue success of the Advertising Department by managing sales executives in their efforts to effectively upsell online advertising to existing clients as well as identify new business opportunities around digital for the Palm Beach Post and its network of Web sites.

  • Tribune Media
    • Broadcast Media Production and Distribution
    • 400 - 500 Employee
    • Digital Media Consultant
      • Jan 2011 - Dec 2014

      Digital Media Consultant for the South Florida Sun Sentinel/Forum Publishing Group managing Palm Beach and Jewish Journal print representatives selling digital display, web dev, SEM and SEO services. Digital Media Consultant for the South Florida Sun Sentinel/Forum Publishing Group managing Palm Beach and Jewish Journal print representatives selling digital display, web dev, SEM and SEO services.

  • IKON Office Solutions
    • Retail Office Equipment
    • 700 & Above Employee
    • Account Manager Legal Document Services
      • 2009 - 2010

      Account Manager responsible for for maximizing revenue growth/growing zero­ dollar accounts (prospecting and growing new business). Account Manager responsible for for maximizing revenue growth/growing zero­ dollar accounts (prospecting and growing new business).

  • LexisNexis
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Account Executive New Business
      • 2008 - 2009

      This role includes acquiring and growing revenue in new sources through sales of LexisNexis Risk Management products and solutions in the MidWest. This role includes acquiring and growing revenue in new sources through sales of LexisNexis Risk Management products and solutions in the MidWest.

  • CBS Radio
    • United States
    • Entertainment
    • 700 & Above Employee
    • Account Manager
      • 2006 - 2008

      This role includes calling on potential advertisers to sell commercial inventory on WPBZ. This is a directive in conjunction with building relationships and selling radio and non-traditional programs as a marketing solution to help clients meet their key business challenges. This role also includes performing voice overs and script writing/editing for local and national commercials. This role includes calling on potential advertisers to sell commercial inventory on WPBZ. This is a directive in conjunction with building relationships and selling radio and non-traditional programs as a marketing solution to help clients meet their key business challenges. This role also includes performing voice overs and script writing/editing for local and national commercials.

  • MoreVisibility
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • 2005 - 2006

      Search Engine Marketing and Optimization Agency where my role includes selling Natural Optimization, Paid Inclusion, Flat Rate and Pay Per Click/Sponsored/Paid Placement Programs. Search Engine Marketing and Optimization Agency where my role includes selling Natural Optimization, Paid Inclusion, Flat Rate and Pay Per Click/Sponsored/Paid Placement Programs.

  • Citrix
    • United States
    • Software Development
    • 700 & Above Employee
    • National Accounts Manager
      • 1998 - 2005

      Multiple roles that included Business Development Manager, National Accounts Manager, Channel Development & Channel Recruitment. Also responsible for direct mailings and advertising initiatives, sales presentations at national trade shows, devising promotions for reseller and end-user courses, and direct front-line customer contact to facilitate sales of courseware, implement staff training, and provide technical support and problem resolution. Successfully achieved President's Club status yearly, requiring 110% average above objective for four quarters. Show less

Education

  • Florida Atlantic University
    B.A., Communication
  • Florida Atlantic University
    M.A., Communication

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