Amanda (Mandy) Witherspoon
Programmatic Supervisor at Good Apple- Claim this Profile
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Bio
Credentials
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Google Display & Video Ads Certification
Google Ads Certifications & Marketing-FreelanceJun, 2020- Nov, 2024 -
Campaign Manager 360
Google Certified Digital Marketing CourseAug, 2018- Nov, 2024 -
Display & Video 360 Certification
Google Certified Digital Marketing CourseAug, 2018- Nov, 2024 -
MediaMath Academy | Campaign Optimization in TerminalOne
MediaMathMar, 2023- Nov, 2024 -
MediaMath Academy | Campaign Setup in TerminalOne
MediaMathMar, 2023- Nov, 2024 -
MediaMath Academy | Omnichannel Campaigns in TerminalOne
MediaMathMar, 2023- Nov, 2024
Experience
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Good Apple
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United States
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Advertising Services
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100 - 200 Employee
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Programmatic Supervisor
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Aug 2022 - Present
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Jellyfish
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Programmatic Manager
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Jan 2022 - Jul 2022
- Oversaw a team of 22 marketing managers, who managed Search and YouTube campaigns in Google Ads- Motivated my team to expand their sales and customer service expertise in order to boost revenue- Coordinated and delegated work in order to efficiently and successfully achieve our goals and deliverables. - Developed teams based on individual's strengths and growth opportunities in order to create a collaborative working environment.- oversaw the relationship between key players within Jellyfish and Google
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Programmatic Manager
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Sep 2019 - Dec 2021
- Built and managed DV360 and Google Ads campaigns for retail clients (home & beauty)- Consulted & implemented YouTube strategy for ecomm beauty brands- Analyzed, created, & presented performance reports to clients- Developed dynamic media strategies for clients to expand their reach & sales opportunities
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Programmatic Exectutive
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Jun 2018 - Aug 2019
Started my career in digital marketing as a Programmatic Executive, learning everything there is to know about digital media and programmatic marketing. We trained and worked within Google's Campaign Manager and Display & Video 360. After completing the training program, I began working on the following:- Built display and video campaigns in DV360 for around 10 clients (political, retail, B2B, education, & alcohol)- Managed and optimized display and video campaigns in order to achieve efficiency and succeed the client's KPIs. - Created performance reports for client presentation in Microsoft Excel, and presented my team's findings and recommendations to client.
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Jellyfish
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United Kingdom
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Advertising Services
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700 & Above Employee
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Digital Content Intern
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Aug 2017 - Mar 2018
Editing and creating personalized landing pages for clients through Sitecore Editing and creating personalized landing pages for clients through Sitecore
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Baltimore Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Marketing & Communications Intern
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Jun 2017 - Aug 2017
Wrote and organized the monthly PR calendar Authored website blog post, Melting Art, which generated community interest for the museum on Facebook Researched upcoming featured artists to assist with planning the marketing strategy for their exhibits, including Tomás Saraceno: Entangled Orbits, and Crossing Borders: Mexican Modernist Prints Edited and proofread announcements for the membership news letter Wrote and organized the monthly PR calendar Authored website blog post, Melting Art, which generated community interest for the museum on Facebook Researched upcoming featured artists to assist with planning the marketing strategy for their exhibits, including Tomás Saraceno: Entangled Orbits, and Crossing Borders: Mexican Modernist Prints Edited and proofread announcements for the membership news letter
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Jellyfish
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United Kingdom
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Advertising Services
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700 & Above Employee
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Client Services Intern
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May 2016 - Aug 2016
Attended daily meetings with clients and prepared Contact Reports, providing the client and the company with notes and research for their marketing strategy Utilized Google DoubleClick platforms in order to manage and assist the client with their advertising plan Worked directly with the client on a day to day basis to manage and advise their current advertising plan Assisted in designing banner and video ads for clients Worked with Social to prepare the company's internal social media accounts Researched new clients and prepared presentations in order to familiarize the team
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Education
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Washington and Lee University
Bachelor of Science (B.S.), Business Administration; Art History -
Garrison Forest School