Experience

NewCity - An Interactive Design Agency

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing And Business Development Manager

  • Oct 2021 - Present

  • Organizes all conference planning and manages sponsorships, budgets, speaker presentations, and overall presence of the company at HighEdWeb 2022 and American Marketing Association 2022. • Leads newsletter production, and creates landing pages, and email campaigns.• Maintains NewCity’s WordPress website by creating and updating web pages. • Generates high quality digital content that encourages engagement and drives conversions.• Qualifies and nurtures inbound leads to engage with NewCity’s key services.• Produces and edits proposals, statement of works, and pitch decks. Show less

• Marketing And Business Development Coordinator

  • Mar 2021 - Sep 2021

  • Discovered and qualified requests for proposals (RFPs) and other project opportunities.• Compiled background research to help shape proposal and pitch strategy.• Researched competitors and industry trends.• Ensured NewCity’s CRM, RFP Calendar, and other platforms are up to date and accurate.• Assisted with scheduling internal and external meetings.



Charleston Symphony Orchestra

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Manager

  • Jul 2019 - Oct 2020

  • Oversaw all external communications of the organization, managed the brand, and was responsible for driving the earned revenue of the Charleston Symphony.• Developed and implemented subscription and single ticket campaigns, managed advertising and media sponsorships, oversaw public relations, and executed strategies that resulted in customer loyalty, new acquisition, and increased public awareness.• Tracked and classified all marketing expenses and reported monthly on budget status.• Recruited, interviewed, and managed workload of CSO marketing interns. Show less

• Marketing Coordinator

  • Apr 2018 - Jun 2019

  • Researched material, created and managed social media posts and ads while tracking account growth.• Coordinated the scheduling and delivery of all creative materials and script writing for radio, print, and digital ads.• Maintained the Charleston Symphony's WordPress website by creating and updating web pages.



Gibbes Museum of Art

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Museum Store Coordinator

  • Oct 2017 - Mar 2018

  • Formulated new ideas to increase sales by establishing the store as a “must-see” part of the museum experience. • Promoted museum store and book signings by assisting with marketing strategies to expand attendance. • Analyzed customer-buying trends and create purchase orders that drove optimal customer satisfaction. • Discussed artists, exhibitions, museum building and its key architectural features with patrons. • Formulated new ideas to increase sales by establishing the store as a “must-see” part of the museum experience. • Promoted museum store and book signings by assisting with marketing strategies to expand attendance. • Analyzed customer-buying trends and create purchase orders that drove optimal customer satisfaction. • Discussed artists, exhibitions, museum building and its key architectural features with patrons.



Charleston County Park & Recreation Commission

• United States
• Recreational Facilities
• 100 - 200 Employee

• Office Aide

  • Apr 2015 - Aug 2017

  • Contributed to park management team by helping with hiring, training and scheduling employees, publicizing job opportunities, serving as key holder for park opening and closing, and responding to park issues and visitor needs. • Supervised event-day operations for community events, sale of passes and park products, and cash control activities for all revenue-generating locations. • Ensured a safe and enjoyable visitor experience to the park by working with staff across the park, local officials and emergency operations. Show less



Charleston Wine + Food

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Social Media Cohort

  • Aug 2016 - May 2017

  • Encouraged digital interaction with young professional audience by developing and implementing a strategic communication campaign based on formative primary and secondary research using the social media platforms: Instagram and Snapchat. • Increased digital engagement prior, during and post-festival through tactics such as curated stories, countdown videos, Snapchat filters and physical social media branding products. • Drove brand awareness and ticket sales by supporting marketing initiatives to encourage digital interaction with young professional audience. • Executed media partnerships through social media postings, and assisted with social content scheduling. Show less



Historic Charleston Foundation

• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Marketing Communications Intern

  • Jan 2016 - Apr 2016

  • Researched and developed a marketing and communications plan that raised awareness of and attendance at two historic house museums, Nathaniel Russell House Museum and Aiken-Rhett House Museum. • Wrote and edited press releases and media alerts for multiple media audiences and pitched and distributed to local media, receiving media placement in the Charleston Regional Business Journal for the Romney Urban Garden promotion. • Assisted the 6-week Festival of Houses and Gardens with volunteer management responsibilities including data entry, training, benefits and outreach, along with substituting for docents in houses to poster distribution and calendar postings. Show less