Mandar Wairkar
Creative Director at Mediabrands Content Studio- Claim this Profile
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Bio
LinkedIn User
I’ve worked with Mandar on various global and local projects whilst we were in J. Walter Thompson Malaysia. He is an opinionated, perceptive and passionate creative leader who works collaboratively with the account management, planning, creative teams to ensure creative ideas are unique, insightful, powerful with expressions that push boundaries. When I was tasked to stabilise a critical business (Nestle) and he was THE ONLY creative lead who was there to support my team when others couldn’t care less. It wasn’t his scope, but he helped anyway. Something that I’ll always remember and appreciate. If you’re looking for an energetic Creative Director that’s not a follower but a positive challenger then Mandar is your guy!
Jin Soon
It’s been a privilege to have worked with and been mentored by Mandar during his time at WT. A dedicated creative first and foremost, he ensures that every communication piece shines with powerful storytelling. As an extension of that, his guidance and support has continuously helped push the creative work from the team that he leads. A firm believer that there is always an interesting way to tell a story, sell a product, or change perceptions, his unwavering passion for good work is sure to influence anyone who has the pleasure of working with him.
LinkedIn User
I’ve worked with Mandar on various global and local projects whilst we were in J. Walter Thompson Malaysia. He is an opinionated, perceptive and passionate creative leader who works collaboratively with the account management, planning, creative teams to ensure creative ideas are unique, insightful, powerful with expressions that push boundaries. When I was tasked to stabilise a critical business (Nestle) and he was THE ONLY creative lead who was there to support my team when others couldn’t care less. It wasn’t his scope, but he helped anyway. Something that I’ll always remember and appreciate. If you’re looking for an energetic Creative Director that’s not a follower but a positive challenger then Mandar is your guy!
Jin Soon
It’s been a privilege to have worked with and been mentored by Mandar during his time at WT. A dedicated creative first and foremost, he ensures that every communication piece shines with powerful storytelling. As an extension of that, his guidance and support has continuously helped push the creative work from the team that he leads. A firm believer that there is always an interesting way to tell a story, sell a product, or change perceptions, his unwavering passion for good work is sure to influence anyone who has the pleasure of working with him.
LinkedIn User
I’ve worked with Mandar on various global and local projects whilst we were in J. Walter Thompson Malaysia. He is an opinionated, perceptive and passionate creative leader who works collaboratively with the account management, planning, creative teams to ensure creative ideas are unique, insightful, powerful with expressions that push boundaries. When I was tasked to stabilise a critical business (Nestle) and he was THE ONLY creative lead who was there to support my team when others couldn’t care less. It wasn’t his scope, but he helped anyway. Something that I’ll always remember and appreciate. If you’re looking for an energetic Creative Director that’s not a follower but a positive challenger then Mandar is your guy!
Jin Soon
It’s been a privilege to have worked with and been mentored by Mandar during his time at WT. A dedicated creative first and foremost, he ensures that every communication piece shines with powerful storytelling. As an extension of that, his guidance and support has continuously helped push the creative work from the team that he leads. A firm believer that there is always an interesting way to tell a story, sell a product, or change perceptions, his unwavering passion for good work is sure to influence anyone who has the pleasure of working with him.
LinkedIn User
I’ve worked with Mandar on various global and local projects whilst we were in J. Walter Thompson Malaysia. He is an opinionated, perceptive and passionate creative leader who works collaboratively with the account management, planning, creative teams to ensure creative ideas are unique, insightful, powerful with expressions that push boundaries. When I was tasked to stabilise a critical business (Nestle) and he was THE ONLY creative lead who was there to support my team when others couldn’t care less. It wasn’t his scope, but he helped anyway. Something that I’ll always remember and appreciate. If you’re looking for an energetic Creative Director that’s not a follower but a positive challenger then Mandar is your guy!
Jin Soon
It’s been a privilege to have worked with and been mentored by Mandar during his time at WT. A dedicated creative first and foremost, he ensures that every communication piece shines with powerful storytelling. As an extension of that, his guidance and support has continuously helped push the creative work from the team that he leads. A firm believer that there is always an interesting way to tell a story, sell a product, or change perceptions, his unwavering passion for good work is sure to influence anyone who has the pleasure of working with him.
Credentials
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Human-Computer Interaction
The Interaction Design FoundationOct, 2019- Nov, 2024
Experience
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Mediabrands Content Studio
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United States
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Media Production
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200 - 300 Employee
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Creative Director
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Dec 2022 - Present
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Reprise Digital
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United States
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Advertising Services
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700 & Above Employee
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Creative Director
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Mar 2021 - Present
- Build, lead and review work of the creative team in the production of all web-print-digital marketing collateral.- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.- Collaborate with the account and project managers in developing marketing plans, analysing results and identifying opportunities.- Analyse brand tracking, market trends, consumer need, and the competitive landscape.- Meet budget standards by forecasting and managing expenses.- Lead a cross-functional team of graphic designers, copywriters, social media experts, photographers / videographers, and project managers in the strategic development of messages and deliverables.- Prioritise work and resources across engagements based on short and long-term needs along with mentoring of talent within.
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Wunderman Thompson APAC
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Singapore
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Advertising Services
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1 - 100 Employee
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Creative Director
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May 2019 - May 2020
Clients: Wipro Unza / Shell / KitKat Malaysia / HSBC / F&N Malaysia / Kelloggs / Sofy Sanitary Pads / Kapal Api- Build, lead and review work of the creative team in the production of all web-print-digital marketing collateral.- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.- Collaborate with the account and project managers in developing marketing plans, analyzing results and identifying opportunities.- Analyze brand tracking, market trends, consumer need, and the competitive landscape.- Meet budget standards by forecasting and managing expenses.- Supervise a cross-functional team of graphic designers, copywriters, social media experts,photographers / videographers, and project managers in the strategic development of messages and deliverables.- Prioritize work and resources across engagements based on short and long-term needs along with mentoring of talent within.
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Associate Creative Director
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Apr 2018 - Apr 2019
Clients: Wipro Unza / Shell / KitKat Malaysia / HSBC / F&N Malaysia / Kelloggs / Sofy Sanitary Pads / Kapal Api- Build, lead and review work of the creative team in the production of all web-print-digital marketing collateral.- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.- Collaborate with the account and project managers in developing marketing plans, analyzing results and identifying opportunities.- Analyze brand tracking, market trends, consumer need, and the competitive landscape.- Meet budget standards by forecasting and managing expenses.- Supervise a cross-functional team of graphic designers, copywriters, social media experts,photographers / videographers, and project managers in the strategic development of messages and deliverables.- Prioritise work and resources across engagements based on short and long-term needs along with mentoring of talent within.
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Creative Group Head
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Apr 2015 - Apr 2018
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Publicis Groupe
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France
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Advertising Services
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700 & Above Employee
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Senior Art director
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Apr 2013 - Mar 2015
Clients: Nescafe / Maggi / Proton / Citibank / F&N Malaysia- Create strategically sound ideas and concepts in line with objectives, goals and set deadlines.- Understand proactive opportunity and tactical efficiency.- Present ideas in a way that helps sell creative solutions.- Work within brand standards while optimising the opportunity to evolve and challenge the brand to elevate the creative look and feel.- Direct assignments and projects, from concept to final product, by working across other departments while making sure those projects deliver against the brand look, tone and feel.- Coordinate and lead internal meetings as well as creative presentations of talent within while reporting to the Creative Director.
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MullenLowe Group Asia Pacific
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Singapore
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Advertising Services
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1 - 100 Employee
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Art Director
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Apr 2011 - Feb 2013
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Senior Visualiser - Art Director
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Jul 2007 - Feb 2011
- Work together with my writer as a team during development process while executing integrated projects from concept to production and delivery.- To develop creative proposals across varying budget levels.- Working with multiple departments within the ecosystem Clients: Videocon Electronics, Sunlight Washing powder, Pidilite Instant mixes, Nidra Sleep Balm. - Work together with my writer as a team during development process while executing integrated projects from concept to production and delivery.- To develop creative proposals across varying budget levels.- Working with multiple departments within the ecosystem Clients: Videocon Electronics, Sunlight Washing powder, Pidilite Instant mixes, Nidra Sleep Balm.
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MullenLowe Lintas Group
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India
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Advertising Services
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700 & Above Employee
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Junior Visualiser
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May 2006 - Jun 2007
Worked on Hindustan Unilever acounts like AXE, Rexona, Pepsodent as well on IDEA cellular, BPCL. Worked on Hindustan Unilever acounts like AXE, Rexona, Pepsodent as well on IDEA cellular, BPCL.
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Education
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2001 - 2005
Sir J.J Institute of Applied Arts
BFA, Commercial and Advertising Art -
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St. Anthony's High school
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