Experience

Cella | Gold Media

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Mar 2020 - Present

  Cella | Gold Media is a women-led digital media consulting agency specializing in social media and content creation. Cella | Gold Media is a women-led digital media consulting agency specializing in social media and content creation.



Compass /

• Türkiye
• Non-profit Organizations

• Marketing Advisor

  • Feb 2019 - Mar 2020

  - Managed list of 80+ Westchester + NYC real estate agents, identifying their marketing needs and executing tactics to deliver needs successfully and efficiently - Curated influencer marketing offering for high touch agents to work alongside social media influencers to promote their brands on multiple channels and cross-promote - Developed custom marketing strategies for agent's personal brands and listings with the goal of positioning Compass agents as industry thought leaders, growing their networks, and increasing total sales volume - Developed social media strategies for individual agents by identifying brand pillars, creating content calendars, and social media best practices to increase brand awareness and lead generation - Monitored agents’ ongoing marketing efforts and analyze performance to determine effectiveness, helping inform future activities - Worked with agents to develop marketing plans that allowed them to maximize their budgets against tactics that provided the greatest return for their business. Included activations in multiple channels including branding, advertising in print, digital, OOH and social, photography and video, direct mail and more - Acted as a liaison between the design team and agents to communicate and coordinate project delivery and all associated materials (design, photography, copywriting and overall content development) Show less



Naturopathica Holistic Health

• Wellness and Fitness Services

• Marketing and Communications Associate

  • Sep 2016 - Nov 2017

  • Increased brand Instagram following by 96.7% and Facebook by 6.9%• Increased E-commerce Conversion rate by 25% from the prior year.• Plan, execute and analyze B2B and B2C PR: 1 Product Category and 6 product launches, private brand events, sponsored events, regular media relations (100+ media placements)• Optimized press and influencer campaigns by strategically engaging relevant communities• Identified, initiated and managed relationships with relevant bloggers and social influencers, including: partnership proposals, campaign analysis, competitive research and industry networking • Leverage digital and social advertising to communicate marketing campaigns to specific audiences; analyze the ROI • Develop and implement integrated marketing campaigns, resulting in YOY growth in New Visitor traffic, leveraging: Media relations, advertising, influencer activations, social media, grassroots and local outreach, email and website communications and print collateral Show less

• Marketing Associate

  • Jun 2016 - Sep 2016



Ithaca College PRSSA

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• President

  • Sep 2013 - May 2016

  Coordinates annual Internship Panel, fundraising event Swish for Make-A-Wish and weekly meetings. Manages an executive board of 11 people and general body of 45+ members. Coordinates annual Internship Panel, fundraising event Swish for Make-A-Wish and weekly meetings. Manages an executive board of 11 people and general body of 45+ members.



Intern Queen Inc.

• United States
• Education Management
• 1 - 100 Employee

• Project Management and Digital Intern

  • Sep 2015 - Dec 2015

  - Utilize Google Analytics for InternQueen.com and LaurenBergerInc.com to find key takeaways - Maintain applications for client internship postings including Good Houskeeping, Rachel Zoe, Elizabeth Arden, The Glam App, Nortrax - Daily research on a variety of topics (new companies to work with, how to utilize social media, how to partner with organizations) - Worked as an assistant to the CEO (Lauren Berger) by updating her personal calendar, responding to emails and assisting with new projects Show less



She's Fit To Lead

• Online Media

• Social Media Marketing Director

  • Mar 2015 - Jun 2015

  - Created and implemented social media plan for Twitter, Instagram and Facebook platforms. - Regularly scheduled social media posts and blogs. - Community and blogger outreach for contributing writers for shesfittolead.com. - Performed marketing,situation and competitive analysis. - Created and implemented social media plan for Twitter, Instagram and Facebook platforms. - Regularly scheduled social media posts and blogs. - Community and blogger outreach for contributing writers for shesfittolead.com. - Performed marketing,situation and competitive analysis.



Banks Sadler

• United Kingdom
• Events Services
• 1 - 100 Employee

• Corporate Events Intern

  • Apr 2014 - Aug 2014

  - Prepared event schedules and information sheets for over 25 different events - Created venue and event proposals for clients such as the United Nations, L’Oreal Paris and GlaxoSmithKline - Prepared event schedules and information sheets for over 25 different events - Created venue and event proposals for clients such as the United Nations, L’Oreal Paris and GlaxoSmithKline



LaForce + Stevens

• Beauty Intern

  • Jan 2014 - May 2014

  - Built national media lists using Cision for pitches, events and press mailings - Drafted pitches for beauty brands including Organix, Ouidad, Kiss My Face, Color Wow and Restorsea - Built national media lists using Cision for pitches, events and press mailings - Drafted pitches for beauty brands including Organix, Ouidad, Kiss My Face, Color Wow and Restorsea



Calypso St. Barth

• United States
• Retail
• 1 - 100 Employee

• Customer Service Associate

  • Jun 2013 - Aug 2013

  - Handle customer inquiries, requests, concerns, and issues via telephone and email - Liaison for customers between online store and retail locations - Maintain the highest level of customer satisfaction as expected from a global luxury brand - Handle customer inquiries, requests, concerns, and issues via telephone and email - Liaison for customers between online store and retail locations - Maintain the highest level of customer satisfaction as expected from a global luxury brand



BPCM

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2013 - Jul 2013

  - Assisted 2-3 editors/stylists per day with fashion appointments for clients, celebrity outings, magazine covers, award shows - Created PowerPoint/MS Word presentation for Massimo Alba Men’s FW13 line/Clinique list for SS13 event - Wrote press materials luxury brands: Massimo Alba, Santoni, Sandro and ALDO - Maintained showroom appearance and managed sample traffic for over 30 designers - Assisted 2-3 editors/stylists per day with fashion appointments for clients, celebrity outings, magazine covers, award shows - Created PowerPoint/MS Word presentation for Massimo Alba Men’s FW13 line/Clinique list for SS13 event - Wrote press materials luxury brands: Massimo Alba, Santoni, Sandro and ALDO - Maintained showroom appearance and managed sample traffic for over 30 designers



Susan Blond, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations and Events Intern

  • Jun 2012 - Sep 2012

  - Placed press on recent events in Hamptons Magazine, Thrillist, Blackbookmag.com, Guestofaguest.com, Joonbug, ` - Maintained client contact information/media outlet lists, created paste ups for clients featured in the media - Compiled and organized targeted media lists for clients in lifestyle and entertainment industry - Placed press on recent events in Hamptons Magazine, Thrillist, Blackbookmag.com, Guestofaguest.com, Joonbug, ` - Maintained client contact information/media outlet lists, created paste ups for clients featured in the media - Compiled and organized targeted media lists for clients in lifestyle and entertainment industry



Framings Event Design

• Assistant

  • Sep 2010 - Aug 2012

  Exposure to setting up for and preparing weddings, bar/bat mitzvahs, flowers/decorations, charity fundraiser Exposure to setting up for and preparing weddings, bar/bat mitzvahs, flowers/decorations, charity fundraiser



The Ground Magazine

• Photography

• Communications Intern

  • Jun 2011 - Sep 2011

  - Participated in initial marketing launch - Personally delivered magazine to industry executives - Worked on excel spreadsheets, data entry, event planning and shadowed Senior Account Advertising Executive. - Participated in initial marketing launch - Personally delivered magazine to industry executives - Worked on excel spreadsheets, data entry, event planning and shadowed Senior Account Advertising Executive.



PageDaily

• United States
• Technology, Information and Internet

• Intern

  • Jun 2009 - Sep 2009

  - Exposure to digital media marketing and editorial research. Edited copy for publication - Maintained client lists and telecommunication blogs. - Exposure to digital media marketing and editorial research. Edited copy for publication - Maintained client lists and telecommunication blogs.