Manuel Bernal
Analytics and Business Development Specialist at Simla.com en español- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Russian Professional working proficiency
Topline Score
Bio
Credentials
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Design Thinking for Innovation
CourseraMar, 2021- Oct, 2024 -
Customer Development Certificate by Ivan Zamesin https://custdev.zamesin.me (in Russian)
Passed the course with both theoretical and practical parts of Customer Development area - how to create products, that customers will definitely buy. Segmentation, JTBD, RAT and hypothesis validation techniquesDec, 2020- Oct, 2024
Experience
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Analytics and Business Development Specialist
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Oct 2020 - Present
I own product and customer data and use it to deliver insights and recommendations for decision-makers at the company. I report directly to the CEO.Responsibilities:1. Audit and optimization of Sales and Customer Support Team processes. Strong focus on communication with customers and conversion metrics (first touch,demo presentations, offer delivery, follow-up, paid conversion, etc.).Achievements:- I developed a quantitative/qualitative assessment tool to provide feedback (onproblem cases & best practices). I share this in the weekly team meetings I lead.- Since then, the team has grown, and they now close 2-3 times more deals.2. Customer Development process.I prepare, conduct, record & transcribe interviews with clients. After that, I analyze them to find insights on customer satisfaction, JTBD, and UX feedback.Achievements:- The definition of core data-backed-up hypotheses led to the rebranding of our software for the Spain/Latin America markets (RetailCRM.es → Simla.com). Talent acquisition and business KPIs since then show positive results. 263% growth in 2021.- Marketing changed its strategy from product feature-based to customer needs-based, improving internal KPIs and attracting more qualified leads.- The product development team used this feedback to improve bugs and change the onboarding process.3. Multilingual, vertical communication with C management and team leaders (Analytics, Sales, Marketing, KAM, and Tech support) on project performance.Deliver weekly reports on 1) Business metrics; 2) Marketing performance on GAds & Fb; 3) Web analytics on GA; 4) Sales funnel performance; 5) Product metrics.I work in 3 languages (Eng, Spa, Rus), and I can transition seamlessly between them. Thus, I have supported other business processes such as:- Translating material (documentation, ads text, web content, internal communication)- Interpretation during team calls when required.- Talking to leads during marketing experimentation campaigns.
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RetailCRM
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Technology, Information and Internet
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1 - 100 Employee
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Analytics and Business Development Specialist
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Oct 2020 - Apr 2021
RetailCRM evolved, now it is Simla.com see the description above RetailCRM evolved, now it is Simla.com see the description above
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Adepe Educacion Rusia
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Colombia
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Education Administration Programs
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Educational Consultant
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Jun 2019 - Jul 2020
Educational consultant for families looking for affordable higher education abroad. We connect students from Latin America with the best universities in Russia.Communicate on a daily basis with representatives from different universities in Russian.We prepare students to succeed with an intensive preparation program that includes Russian language teaching before traveling and an all-included service, taking care of students when they arrive in Russia during the first 6 months, through a comprehensive mentoring program.
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Lingualike
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United Kingdom
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Language Specialist
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Dec 2016 - Jun 2019
I worked as a Spanish and English language trainer for students, and also private clients, including businessmen, politicians, and public personalities. I worked as a Spanish and English language trainer for students, and also private clients, including businessmen, politicians, and public personalities.
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Contactpoint International
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Russian Federation
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International Affairs
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1 - 100 Employee
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International Sales Specialist
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Aug 2018 - Jan 2019
Sales representative of B2B Solutions for clients from Russia, UAE, and China. In this job, I gained experience working with CMR tools.Daily tasks included cold calling & sales, working with databases, and keeping track of customer interactions.Remarkable Achievement: I signed a deal between a Russian customer and a Chinese provider. Sales representative of B2B Solutions for clients from Russia, UAE, and China. In this job, I gained experience working with CMR tools.Daily tasks included cold calling & sales, working with databases, and keeping track of customer interactions.Remarkable Achievement: I signed a deal between a Russian customer and a Chinese provider.
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2018 FIFA World Cup Russia™ Local Organizing Committee
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Russian Federation
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Spectator Sports
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1 - 100 Employee
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Russian - English - Spanish Translator
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May 2018 - Aug 2018
I was a translator for the Language Services Team in the host city of Kazan.- Everyday tasks included: written translations, Escorting foreign guests, simultaneous interpretation among Russian, English & Spanish languages.- I made on-air translations for the Russian sports TV channel MatchTV in the match Spain vs Iran. We interviewed the Spanish star, Marco Asensio.- I gave my voice to the Spanish version of the audioguide Kazan MTS: https://youtu.be/G0HUbzjxXGA?t=42 https://www.kaliningrad.kp.ru/daily/26846.5/3888257/
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Education
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2020 - 2022
Higher School of Economics
Master's degree, Governance of Science, Technology and Innovation -
2016 - 2020
Казанский государственный университет им. В.И. Ульянова-Ленина
Bachelor's degree, International Relations and Business
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