Experience

Whisper Media

• Singapore
• Advertising Services
• 100 - 200 Employee

• Founder

  • Aug 2014 - Present

  Media technology startup focusing on the branded entertainment space around the AMEA region. Whisper Media aims to provide creative, accountable and scalable solutions for brands looking to efficiently allocate its media spend. We are actively working with large broadcasters around the world and are constantly on the look out for creative minds hungry to be a part of a rapidly growing media ecosystem. Email me at: mkapoor@whisper-w.com Media technology startup focusing on the branded entertainment space around the AMEA region. Whisper Media aims to provide creative, accountable and scalable solutions for brands looking to efficiently allocate its media spend. We are actively working with large broadcasters around the world and are constantly on the look out for creative minds hungry to be a part of a rapidly growing media ecosystem. Email me at: mkapoor@whisper-w.com



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Entertainment Invention Manager

  • Feb 2012 - Feb 2013

  Handled the movie marketing business for Mindshare clients across multiple platforms. Worked very closely with production companies to develop marketing plans for forthcoming movie releases in order to help them achieve maximum impact and scale. Handled the movie marketing business for Mindshare clients across multiple platforms. Worked very closely with production companies to develop marketing plans for forthcoming movie releases in order to help them achieve maximum impact and scale.



Manro Private Ltd.

• Business & Brand Development Manager at Manro Pte Ltd

  • Jan 2009 - May 2011

  Initiated the firms foray into the confectionary and FMCG sectors, generating revenue growth of over 35% in the first year. Secured the agency of a top gummy producer, PT YupiIndo for the East and South African sub continent Drove and increased laundry soap sales of the "Partner" brand by 60% into the East African region Initiated sales and distribution networks in the United States to penetrate one of the largest markets for FMCGs in the world. Initiated the firms foray into the confectionary and FMCG sectors, generating revenue growth of over 35% in the first year. Secured the agency of a top gummy producer, PT YupiIndo for the East and South African sub continent Drove and increased laundry soap sales of the "Partner" brand by 60% into the East African region Initiated sales and distribution networks in the United States to penetrate one of the largest markets for FMCGs in the world.



D. E. Shaw India Private Limited

• India
• Financial Services
• 700 & Above Employee

• Analyst

  • May 2008 - Aug 2008



Samaritans

• Non-profit Organization Management
• 1 - 100 Employee

• External Consultant at Samaritans of Boston

  • Aug 2007 - Dec 2007

  Consulted the Samaritans Organization as part of the selective Management Consulting Field Experience program at Babson. Analyzed and presented recommendations towards increasing their outreach efforts amongst their target market. Began to be able to narrow down a project scope into one that matches the client's needs and the consultant's resources. Understood the value of defining and analyzing the specific problem before developing solutions. Consulted the Samaritans Organization as part of the selective Management Consulting Field Experience program at Babson. Analyzed and presented recommendations towards increasing their outreach efforts amongst their target market. Began to be able to narrow down a project scope into one that matches the client's needs and the consultant's resources. Understood the value of defining and analyzing the specific problem before developing solutions.



HSBC (Singapore)

• Summer Analyst

  • May 2007 - Aug 2007

  Positioned in the product management section of HSBC's Global Payments and Cash Management department. Tested receivables and liquidity cash management products prior to final release. Conducted thorough industry analysis on the Singapore food and beverage industry within a cash management framework. Gained the ability to decipher large amounts of primary research into relevant and useful information for senior executives. Positioned in the product management section of HSBC's Global Payments and Cash Management department. Tested receivables and liquidity cash management products prior to final release. Conducted thorough industry analysis on the Singapore food and beverage industry within a cash management framework. Gained the ability to decipher large amounts of primary research into relevant and useful information for senior executives.



Babson Investment Banking Association

• VP of Global Affairs

  • Aug 2006 - Dec 2006

  Kept track and reported the latest M&A activity around Europe and South Asia to the club members. Marketing Director: Approached various banks and investment firms to advertise in the clubs bi-monthly newsletter. Kept track and reported the latest M&A activity around Europe and South Asia to the club members. Marketing Director: Approached various banks and investment firms to advertise in the clubs bi-monthly newsletter.



Bean Town Buys Corporation

• Chief Financial Officer

  • Oct 2005 - May 2006

  Elected as CFO for a small startup funded by Babson's Foundation Management Experience program. Achieved internal and external leadership capabilities by managing a small team and its role in a 30 person organization. Understood the impact of keeping clear communication channels within departments on the validity of financial statements. Activities Elected as CFO for a small startup funded by Babson's Foundation Management Experience program. Achieved internal and external leadership capabilities by managing a small team and its role in a 30 person organization. Understood the impact of keeping clear communication channels within departments on the validity of financial statements. Activities