Manas Subramony
Manager - Digital Marketing (CRM) at KFC India- Claim this Profile
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Hindi Native or bilingual proficiency
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German Elementary proficiency
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Tamil Native or bilingual proficiency
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English Full professional proficiency
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Malayalam Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Rishabh Bhutani
In a sales profession, you have to work with a lot of customers on a daily basis. But there are some individuals that always stand out, and every conversation with them becomes a learning experience in itself. Manas has been one of them for me. His ability to understand technology and tie it to business outcomes, all while keeping customer experience at the centre was extraordinary. During the time of working with him, I also got the notice of Manas as a very committed, self-driven and versatile team player. All of these qualities make him an absolute credit to the organisation.
Rishabh Bhutani
In a sales profession, you have to work with a lot of customers on a daily basis. But there are some individuals that always stand out, and every conversation with them becomes a learning experience in itself. Manas has been one of them for me. His ability to understand technology and tie it to business outcomes, all while keeping customer experience at the centre was extraordinary. During the time of working with him, I also got the notice of Manas as a very committed, self-driven and versatile team player. All of these qualities make him an absolute credit to the organisation.
Rishabh Bhutani
In a sales profession, you have to work with a lot of customers on a daily basis. But there are some individuals that always stand out, and every conversation with them becomes a learning experience in itself. Manas has been one of them for me. His ability to understand technology and tie it to business outcomes, all while keeping customer experience at the centre was extraordinary. During the time of working with him, I also got the notice of Manas as a very committed, self-driven and versatile team player. All of these qualities make him an absolute credit to the organisation.
Rishabh Bhutani
In a sales profession, you have to work with a lot of customers on a daily basis. But there are some individuals that always stand out, and every conversation with them becomes a learning experience in itself. Manas has been one of them for me. His ability to understand technology and tie it to business outcomes, all while keeping customer experience at the centre was extraordinary. During the time of working with him, I also got the notice of Manas as a very committed, self-driven and versatile team player. All of these qualities make him an absolute credit to the organisation.
Credentials
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Lean Six Sigma Green Belt Certification
KPMG IndiaSep, 2019- Sep, 2024 -
Operations Management
Coursera Course CertificatesDec, 2016- Sep, 2024 -
HBR Ascend Select
Harvard Business ReviewMay, 2020- Sep, 2024
Experience
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KFC India
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India
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Food and Beverage Services
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400 - 500 Employee
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Manager - Digital Marketing (CRM)
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Jun 2020 - Present
- My daily jargons include - new users, repeat txn growth, customer history based segments, Braze, attribution, conversion, frequency, creatives, copies, AOV, product sequence, add-ons etc - Lead omnichannel retention strategy & CRM campaign execution - Added Portfolio: Driving "Kiosk" channel revenue thru UX optimization + Menu-Management to improve AOV & adoption - Initially also handled: Customer Feedback Mechanism + In-store tech implementation - My daily jargons include - new users, repeat txn growth, customer history based segments, Braze, attribution, conversion, frequency, creatives, copies, AOV, product sequence, add-ons etc - Lead omnichannel retention strategy & CRM campaign execution - Added Portfolio: Driving "Kiosk" channel revenue thru UX optimization + Menu-Management to improve AOV & adoption - Initially also handled: Customer Feedback Mechanism + In-store tech implementation
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Toyota Kirloskar Motor
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India
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Motor Vehicle Manufacturing
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700 & Above Employee
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Engineer (Steering, Suspension & Brakes)
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Jul 2018 - Mar 2019
• Led the in-house defect investigation & parts quality assurance for steering, suspension and brake parts for two top-selling models. • Resolved 10 major defects by forming and leading cross-functional teams comprising overseas affiliates, vendors and internal depts. • Worked in a B2B setting by handling and negotiating with 10 vendors of critical parts to oversee their process and parts quality. • Awarded the coveted In-Plant Driving License (1 out of 30 peers) for dynamic… Show more • Led the in-house defect investigation & parts quality assurance for steering, suspension and brake parts for two top-selling models. • Resolved 10 major defects by forming and leading cross-functional teams comprising overseas affiliates, vendors and internal depts. • Worked in a B2B setting by handling and negotiating with 10 vendors of critical parts to oversee their process and parts quality. • Awarded the coveted In-Plant Driving License (1 out of 30 peers) for dynamic investigation of vehicles like suspension noise.
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Graduate Engineer Apprentice Trainee
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Jul 2017 - Jul 2018
• Involved in improving in-house process quality by being in the Quality, Planning & Audit team of Quality Control Division. • Implemented Quality Chain Management System for a sedan model with a team of 3 to mitigate manufacturing quality issues • Spearheaded preparation for the Govt. Audit of Fuel Tank manufacturing quality, critical to customer’s fire-hazard safety • Improved quality standard compliance from 46% to 97% by identifying weld process inaccuracies across project… Show more • Involved in improving in-house process quality by being in the Quality, Planning & Audit team of Quality Control Division. • Implemented Quality Chain Management System for a sedan model with a team of 3 to mitigate manufacturing quality issues • Spearheaded preparation for the Govt. Audit of Fuel Tank manufacturing quality, critical to customer’s fire-hazard safety • Improved quality standard compliance from 46% to 97% by identifying weld process inaccuracies across project development stages during new product launch phase in the shop floor
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Summer Intern
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Jun 2015 - Jul 2015
Gained industrial exposure at the Weld shop (Plant-2) of Toyota. Worked on the project titled, "Quality Improvement of Rank 'A' defects in Side Member Area." Gained industrial exposure at the Weld shop (Plant-2) of Toyota. Worked on the project titled, "Quality Improvement of Rank 'A' defects in Side Member Area."
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Education
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2019 - 2020
Indian School of Business
Post Graduate Program in Management, Marketing & Operations -
2013 - 2017
Manipal Institute of Technology
Bachelor of Technology (B.Tech.), Mechanical Engineering -
2011 - 2013
Swami Ramkrishna Paramhans Junior College
12th HSC, 89.16% in 12th HSC -
2001 - 2011
St. Mary's ICSE School
10th ICSE, 93.4% in 10th ICSE
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