MANAL HASAN

Senior Marketing Specialist at Rayat Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Riyadh, SA

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Experience

    • Saudi Arabia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Apr 2021 - 2 years 9 months

      Riyadh, Saudi Arabia • Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions. • Manage the production of marketing communications and promotional materials in line with brand guidelines including writing, editing and proofreading copy, briefing and directing designers, copywriters and printers. • Develop suitable campaign briefing documents for partners such as designers and copywriters. • Promote adherence to brand… Show more • Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions. • Manage the production of marketing communications and promotional materials in line with brand guidelines including writing, editing and proofreading copy, briefing and directing designers, copywriters and printers. • Develop suitable campaign briefing documents for partners such as designers and copywriters. • Promote adherence to brand guidelines; police, format and print branded documents prepared by non-marketing colleagues. Show less

    • France
    • Food and Beverage Services
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jul 2019 - Oct 2021

      Saudi Arabia • Manage the strategic digital planning process for a number of the firm’s specialist teams, creating draft marketing plans and budgets aligned to firmwide strategy. • Manage digital campaigns from initial planning through to execution, using the most relevant tools and channels. • Review and audit the firm’s website. Scope out and create a development plan to improve functionality and client experience, manage a content strategy aligned to business plan deliverables. • Analyse web,… Show more • Manage the strategic digital planning process for a number of the firm’s specialist teams, creating draft marketing plans and budgets aligned to firmwide strategy. • Manage digital campaigns from initial planning through to execution, using the most relevant tools and channels. • Review and audit the firm’s website. Scope out and create a development plan to improve functionality and client experience, manage a content strategy aligned to business plan deliverables. • Analyse web, social media and SEO statistics and make strategic recommendations for improvement. Show less

    • Saudi Arabia
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Nov 2018 - Jul 2019

      Al-Riyadh Governorate, Saudi Arabia Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Managing the redesign of the company website. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital… Show more Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Managing the redesign of the company website. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing.• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Show less

    • Program Specialist
      • Dec 2017 - Oct 2018

      Al-Riyadh Governorate, Saudi Arabia Develop programs for customers in for internet and mobile applications Customer support Help in sales and promoting company’s products.

    • United Arab Emirates
    • Software Development
    • 1 - 100 Employee
    • Web Developer
      • Feb 2016 - Jul 2016

      Amman Governorate, Jordan For a period of 5 month in the APP trainer company in Amman, during the period ( /2/2016 until /6/2016) as a programmer, my duties were to develop system for borrow books from HASHMITE university library using ASP.net with DB ,create Raqeb app for iPhone his task control the sugar level in the human body .

Education

  • The Hashemite University
    Bachelor's degree, Information Technology
    2012 - 2016

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