Manal Droubi
Digital Marketing Specialist at Servcorp- Claim this Profile
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English Native or bilingual proficiency
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Arabic Native or bilingual proficiency
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French Limited working proficiency
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Spanish Elementary proficiency
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageJul, 2023- Nov, 2024
Experience
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Servcorp
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Australia
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Real Estate
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700 & Above Employee
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Digital Marketing Specialist
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Feb 2023 - Present
Servcorp is a multinational company that offers office spaces and services across 150 locations around the globe. It was established in 1978 and listed on the Australian Stock Exchange in 1999. Responsibilities: • Conduct comprehensive market research encompassing the MENA, Europe, and USA markets to discern prevailing customer trends, analyze competitor offerings, and gather demographic data. • Brainstorm and develop innovative marketing campaigns based on robust data and present the recommendations to management. • Investigate the performance of marketing campaigns and strategies by evaluating key performance metrics. • Assist the marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, and sales enablement. • Manage Google Ads accounts, GMBs, and newsletters. • Manage the website content and design through CMS depending on my experience in product management, SEO, UI/UX design, and my knowledge in HTML & CSS. • Work closely with the web development team to revamp the websites and fix bugs. • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies. Show less
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Read with my Eyes
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Damascus, Syria
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Voice-over Artist (volunteer)
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Jan 2019 - Present
“Read with my Eyes" is a non-profit and humanitarian initiative with the mission of assisting visually impaired students throughout their educational journey. My tasks include recording audio versions of academic books, lectures, and children's stories in both English and Arabic languages. “Read with my Eyes" is a non-profit and humanitarian initiative with the mission of assisting visually impaired students throughout their educational journey. My tasks include recording audio versions of academic books, lectures, and children's stories in both English and Arabic languages.
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Copywriter & Content Creator
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Jan 2017 - Jan 2023
My tasks were mainly: M• Develop compelling and concise content tailored for diverse advertising platforms, including websites, social media, paid advertising, and print media, in both Arabic and English languages. • Collaborate closely with Search Engine Optimization (SEO) and App Store Optimization (ASO) specialists to optimize content for search and app store visibility. • Engage in collaborative brainstorming sessions with PR (Public Relation) and Marketing teams to conceive and create a wide range of marketing materials. Show less
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Spacetoon
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United Arab Emirates
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Content & Marketing Specialist
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Feb 2020 - Oct 2022
Spacetoon is one of the greatest content providers in MENA since 2000. It is well known for Spacetoon channel, the first kids TV channel in the region. It also has a Video-on-Demand (VOD) application called Spacetoon Go. Responsibilities: • Perform in-depth market analysis spanning the MENA markets to uncover current customer trends and evaluate competitor product offerings. • Collaborate in the execution of Google Ads paid campaigns and participate in the management of Spacetoon Go application listings on digital stores. • Execute targeted in-app notification campaigns customized for individual user personas. • Examine the performance of marketing campaigns and content plans through a careful assessment of KPIs. • Develop a comprehensive content strategy for the company, serving as a content provider, while concurrently devising content strategies for both the television channel and the Video-on-Demand (VOD) application. • Craft and implement a comprehensive set of content policies and guidelines to govern content management and distribution. • Oversee the content team and monitor the content production process. • Closely collaborate with the app development team to introduce new app features and elevate the user experience by conducting in-depth analysis of user interactions within the application. • Collaborate closely with creative teams to generate innovative branding concepts, design graphic assets, produce promotional materials, and craft compelling advertising copies. • Contact animation studios and actively participate in industry events related to the content and entertainment sector. Show less
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Kayan YouTube Channel
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Bahrain
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Content Creator
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Jan 2019 - Dec 2020
Kayan is a YouTube channel dedicated to presenting news and reviews of acclaimed series and films, alongside weekly updates regarding box office performances. Responsibilities: • Craft video scripts. • Establish the creative tone for the channel across various platforms, aligning with the target audience. • Create the channel's brand and identity. • Provide voice-over narration and audio editing for videos. Kayan is a YouTube channel dedicated to presenting news and reviews of acclaimed series and films, alongside weekly updates regarding box office performances. Responsibilities: • Craft video scripts. • Establish the creative tone for the channel across various platforms, aligning with the target audience. • Create the channel's brand and identity. • Provide voice-over narration and audio editing for videos.
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Syriatel Mobile Telecom
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Syrian Arab Republic
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Telecommunications
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700 & Above Employee
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Content Specialist
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May 2017 - Feb 2020
Syriatel is the largest and oldest mobile carrier operating in the Syrian Arab Republic. Syriatel is a publicly traded telecommunications company founded in 2000. I worked for iSHOW, the first VOD mobile application in Syria. Responsibilities: • Conduct in-depth analysis of the Syrian market, focusing on the identification of expected customer personas. • Manage and provide guidance to a team comprising 30 part-time interns. • Collaborate with the technical team in the development of the Minimum Viable Product (MVP) with a focus on enhancing functionality and optimizing the user experience. • Create robust content strategies aligned with organizational goals and audience preferences, proving valuable insights into content selection and evaluation. • Establish and enforce content policies and guidelines to maintain consistency and quality standards, contributing to the overall coherence of the iSHOW application. • Work closely with cross-functional teams, including design, marketing, and sales, to ensure seamless integration of content strategies and align them with broader business objectives. Show less
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Education
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2022 -
University of the People
Master of Business Administration (MBA), Business Administration and Management, General -
2018 - 2019
Damascus University
Diploma / Communication and Translation, English Language and Literature/Letters -
2013 - 2017
Damascus University
Bachelor Of Arts in English Literature, English Language and Literature/Letters
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