Manaavi Mahajan

Lead - Creator Partnerships at Wishlink
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Contact Information
us****@****om
(386) 825-5501
Location
Ahmedabad, Gujarat, India, IN

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Payal Devjani

We've worked with Manaavi on several projects at TheCloudBill™. On many occasions, she demonstrated her proficiency in SEO and marketing management and her ability to manage workloads. Smiling, motivated, and trying to give the best of herself. I hope our professional paths will cross again.

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Credentials

  • Google Ads Display Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Digital Marketing
    Internshala
    Mar, 2020
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Dec, 2019
    - Nov, 2024
  • Lean Six Sigma Green Belt Certification
    KPMG India

Experience

  • Wishlink
    • India
    • Internet Publishing
    • 1 - 100 Employee
    • Lead - Creator Partnerships
      • Feb 2023 - Present

      - Acquired and established strong relations with creators and influencers to use Wishlink's platform for monetizing their channels; driving brand awareness, and boosting engagement through content creators' reach and influence. - Collaborated closely with the marketing team to conceptualize and execute highly effective marketing campaigns. Developed these campaigns from inception and successfully implemented the initial phase. - Worked closely with creators to co-create content… Show more - Acquired and established strong relations with creators and influencers to use Wishlink's platform for monetizing their channels; driving brand awareness, and boosting engagement through content creators' reach and influence. - Collaborated closely with the marketing team to conceptualize and execute highly effective marketing campaigns. Developed these campaigns from inception and successfully implemented the initial phase. - Worked closely with creators to co-create content that aligns seamlessly with Wishlink's brand identity and marketing objectives. - Led the Wishlink Ambassador project, which served as a Marketing x Business Development initiative, kickstarting influencer marketing campaigns for Wishlink and building a 0-1 structure from planning to execution. - Achieved a notable milestone by bringing on board the highest number of prominent creators, a total of 100+. This achievement played a pivotal role in doubling the company's GMV, with a 30% contribution from the creators I brought into the platform. Show less - Acquired and established strong relations with creators and influencers to use Wishlink's platform for monetizing their channels; driving brand awareness, and boosting engagement through content creators' reach and influence. - Collaborated closely with the marketing team to conceptualize and execute highly effective marketing campaigns. Developed these campaigns from inception and successfully implemented the initial phase. - Worked closely with creators to co-create content… Show more - Acquired and established strong relations with creators and influencers to use Wishlink's platform for monetizing their channels; driving brand awareness, and boosting engagement through content creators' reach and influence. - Collaborated closely with the marketing team to conceptualize and execute highly effective marketing campaigns. Developed these campaigns from inception and successfully implemented the initial phase. - Worked closely with creators to co-create content that aligns seamlessly with Wishlink's brand identity and marketing objectives. - Led the Wishlink Ambassador project, which served as a Marketing x Business Development initiative, kickstarting influencer marketing campaigns for Wishlink and building a 0-1 structure from planning to execution. - Achieved a notable milestone by bringing on board the highest number of prominent creators, a total of 100+. This achievement played a pivotal role in doubling the company's GMV, with a 30% contribution from the creators I brought into the platform. Show less

  • Only Much Louder
    • Entertainment Providers
    • 200 - 300 Employee
    • Junior Associate - Global Creator Network
      • Jun 2022 - Jan 2023

      • Manage end to end client relationships to become the trusted source for their marketing needs • Liaising with internal and external teams to ensure end to end smooth execution of campaigns • Ideate on briefs exploring new opportunities for marketing innovation for various brands like Bumble, Prime Videos, Amazon MiniTV, Swiggy, etc. • Managing the Social Media Account and curating content for some of the brands like AJIO, Breezer and Swiggy Instamart. • Discover and leverage… Show more • Manage end to end client relationships to become the trusted source for their marketing needs • Liaising with internal and external teams to ensure end to end smooth execution of campaigns • Ideate on briefs exploring new opportunities for marketing innovation for various brands like Bumble, Prime Videos, Amazon MiniTV, Swiggy, etc. • Managing the Social Media Account and curating content for some of the brands like AJIO, Breezer and Swiggy Instamart. • Discover and leverage insights and trends to develop strategic recommendations for brand building and campaigns across platforms. • Preparation of campaign insights reporting, including analysis and research post-completion of projects •Ensuring timely invoicing and payment schedules with clients across projects.

    • GCN Intern
      • Jan 2022 - Jun 2022

      •Worked on the Bacardi account and its subsidiaries (BREEZER, Dewar’s, Bombay Sapphire , Goodman, Bacardi Rum, etc) by handling the portfolio on a day to day basis. •Managed campaigns for Bacardi and created monthly reports of digital and competitors’ campaign performances across brands. • Drove comms plans for new IPs, shows, events & research, reports. •Facilitated and supported influencer-client relationships and interacted with them for briefs and ideas. •A major project I… Show more •Worked on the Bacardi account and its subsidiaries (BREEZER, Dewar’s, Bombay Sapphire , Goodman, Bacardi Rum, etc) by handling the portfolio on a day to day basis. •Managed campaigns for Bacardi and created monthly reports of digital and competitors’ campaign performances across brands. • Drove comms plans for new IPs, shows, events & research, reports. •Facilitated and supported influencer-client relationships and interacted with them for briefs and ideas. •A major project I Looked after was Bacardi NH7 Weekender . Responsible for end to end ideation and execution of the digital presence of the event. •Ensured Social Media and Communications are upto date. •Collaborated with the Media and Analytics team to develop/execute research and analyze new media trends.

  • Sympulse Fest
    • India
    • Entertainment Providers
    • 1 - 100 Employee
    • Executive Committee Member
      • Jul 2021 - Jun 2022

      • Conducted the first ever Hybrid Student Festival under Symbiosis. • Directly managed 18 departments and 350+ core members. • Critical decision making at all levels. • Ensured efficient cross department communication and functioning. • Sponsorship, Marketing, Finance and Registrations were focus areas of work. • Designed 40+ events along with the organising committee. • Digital integration of basic tools to enhance efficiency, productivity and inter department sync. •… Show more • Conducted the first ever Hybrid Student Festival under Symbiosis. • Directly managed 18 departments and 350+ core members. • Critical decision making at all levels. • Ensured efficient cross department communication and functioning. • Sponsorship, Marketing, Finance and Registrations were focus areas of work. • Designed 40+ events along with the organising committee. • Digital integration of basic tools to enhance efficiency, productivity and inter department sync. • Collaboration with Paytm Insider on designing a 360-degree virtual college campus. • Detailed documentation, compliance and reporting.

    • Head Of Department - Guest Relations
      • Aug 2020 - Jul 2021

      As the Head of Guest Relations of Pune’s Biggest college fest Sympulse’21 • Directly managed and effectively worked with a team of 20+ core members. •Maintaining & building relationships with leading performers/ guests. Searching for new contact & strengthening the Influencer base. •Conceptualizing & implementing campaigns in partnership with Guests. •Handling press conferences, one on one meetings with the celebrities and their publicists. • Negotiated with External PR Teams… Show more As the Head of Guest Relations of Pune’s Biggest college fest Sympulse’21 • Directly managed and effectively worked with a team of 20+ core members. •Maintaining & building relationships with leading performers/ guests. Searching for new contact & strengthening the Influencer base. •Conceptualizing & implementing campaigns in partnership with Guests. •Handling press conferences, one on one meetings with the celebrities and their publicists. • Negotiated with External PR Teams to notch up the Celebrity Quotient of the Fest. • Closely worked with 17 other departments (400+ members), learning cross department functionality. • Communicated horizontally, diagonally and vertically. • Liaise with Sponsorship, Marketing, Social Media Graphics, Procurement & Logistics, Domestic & International Relations for the fest.

    • Core Member - Guest Relations
      • Aug 2019 - Jul 2020

      Core Member of the Guest & Public Relations Team of Sympulse'20. • Scaled Up the Celebrity Quotient this year • Managed a team of Guests while successfully negotiating barter deals with their teams. • Built a strong network of Celebrities, PR Managers and Advertising Companies. • Responsible for the Glitz & Glamour of the Fest.

  • TheCloudBill™
    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2021 - Aug 2021

      -Implemented technical SEO best practices & link building strategies. -Built and executed lead nurture campaigns and email automation workflows to drive performance metrics through the funnel. -Content Writing Articles for Off- Page SEO. -Learnt Lead Generation and Nurturing. -Created unique graphic design templates for clients. -Implemented technical SEO best practices & link building strategies. -Built and executed lead nurture campaigns and email automation workflows to drive performance metrics through the funnel. -Content Writing Articles for Off- Page SEO. -Learnt Lead Generation and Nurturing. -Created unique graphic design templates for clients.

  • BMW Gallops Autohaus Ahmedabad
    • India
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Communication Executive
      • Feb 2021 - Apr 2021

      Marketing Executive for the BMW & Mini Cooper dealership in Gujarat. - Curated Content for the Digital Media. - Took up responsibilities of a production coordinator . - Organised Guest Shoots, Video Series for the brand. - Conceptualised & Orchestrated ATL & BTL activities for healthy PR and branding. - Looked after the Online Reputation of BMW & Mini Cooper. -Made cold calls and generated leads. Marketing Executive for the BMW & Mini Cooper dealership in Gujarat. - Curated Content for the Digital Media. - Took up responsibilities of a production coordinator . - Organised Guest Shoots, Video Series for the brand. - Conceptualised & Orchestrated ATL & BTL activities for healthy PR and branding. - Looked after the Online Reputation of BMW & Mini Cooper. -Made cold calls and generated leads.

  • Haier Appliances India Pvt Ltd
    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Jul 2020 - Oct 2020

      The Internship project was Digital Marketing focused on in Market Customers under the Marketing Department. It was a training period where I learnt about Consumer Behaviour and Market Reactions. The Internship project was Digital Marketing focused on in Market Customers under the Marketing Department. It was a training period where I learnt about Consumer Behaviour and Market Reactions.

  • CITYFURNISH
    • India
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Digital Marketing Intern
      • Mar 2020 - Apr 2020

      -Responsible for the Online Promotion of CityFurnish -Curated Engaging Content & Handled all Social Media Handles like Facebook, Instagram, LinkedIn. -Planned the Social Media Calendar. -Responsible for the Online Promotion of CityFurnish -Curated Engaging Content & Handled all Social Media Handles like Facebook, Instagram, LinkedIn. -Planned the Social Media Calendar.

Education

  • Symbiosis Centre for Management Studies- Pune
    Bachelor of Business Administration - BBA, Marketing
    2019 - 2022
  • Delhi Public School - Bopal, Ahmedabad
    Higher School
    2017 - 2019
  • Anand Niketan School
    Senior Secondary, 93%
    2005 - 2017

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