Experience

Baser

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Co-Founder & CPO

  • Dec 2022 - Present



Antler

• Singapore
• Venture Capital and Private Equity Principals
• 700 & Above Employee

• Entrepreneur

  • Oct 2022 - Jan 2023



Perlego

• United Kingdom
• E-Learning Providers
• 100 - 200 Employee

• Product Manager / Product Designer

  • Apr 2020 - Jul 2022

  - Built a new development squad from the ground up to work on Growth initiatives with Perlego's Director of SEO - Led a development squad focused on Growth to 4.5x the number of indexed pages on Perlego, leading to £2.6m in organic ARR - Led the implementation of Server Side Rendering to tackle the Google Core Web Vitals update, moving page score from 25 to 98 - Implemented a series of translated landing pages using Framer Sites, with zero developer input that improved conversion by 36% - Built a development squad from the ground up focusing on the B2B side of the business - Designed and implemented a new application for managing subscriptions, used by 160+ organisations to manage 55,000 subscriptions - Improved average redemption rate of subscriptions from 60% to 72% - Experimented on initiatives to increase the allocation of subscriptions, with email invites yielding a 67% open rate and 21% click-through - Improved completion of onboarding flow from 88% to 93%, which augmented our user data and gave more personalised recommendations - Optimised emails by creating modular building blocks to create any marketing/sales/onboarding emails Show less



Upwork

• United States
• Software Development
• 700 & Above Employee

• Freelance UX/UI Design

  • Dec 2016 - Apr 2020

  Worked with early-stage startups to help prepare for investment, including investment and product strategy, design of investment materials and copy proofing and early stage mockups. Helped 25+ startups raise over £50m in investment, including Omnipresent (£120m Series B), Nodes & Links, Papers with Code (acq. Meta) and others. Worked with early-stage startups to help prepare for investment, including investment and product strategy, design of investment materials and copy proofing and early stage mockups. Helped 25+ startups raise over £50m in investment, including Omnipresent (£120m Series B), Nodes & Links, Papers with Code (acq. Meta) and others.



Consensys

• United States
• Software Development
• 500 - 600 Employee

• Product Innovation: CodeFi

  • Jan 2019 - Feb 2020



The British Blockchain Association

• United Kingdom
• Think Tanks
• 1 - 100 Employee

• Secretary: Sub-committee on Energy, Climate Change & Green Finance

  • Nov 2018 - Dec 2019

  Blockchain for Public Good, Policy & Governance Executive Committee Blockchain for Public Good, Policy & Governance Executive Committee



Sablier

• United Kingdom
• Internet Publishing
• 1 - 100 Employee

• Co-founder & Head of Product

  • Apr 2018 - Dec 2018

  Building an open protocol that facilitates continuous value-transfer between parties. White paper and discussion: https://ethresear.ch/t/chronos-a-quirky-application-proposal-for-plasma/2928 Building an open protocol that facilitates continuous value-transfer between parties. White paper and discussion: https://ethresear.ch/t/chronos-a-quirky-application-proposal-for-plasma/2928



Entrepreneur First

• United Kingdom
• Venture Capital and Private Equity Principals
• 400 - 500 Employee

• Cohort Member

  • Mar 2018 - Jul 2018



PwC

• Professional Services
• 700 & Above Employee

• Blockchain Innovation

  • Aug 2016 - Apr 2018

  Specialist in blockchain/DLT technology and its applications to the real estate, construction, pharma, oil & gas and travel industries. A focus on creating strategies for public and private sector clients and offering blockchain based solutions to industry problems. Co-leading blockchain informative workshops and meetings with c-suite level clients. Designed go-to-market strategy for blockchain in Pharma, published an internal white paper on the implications of blockchain in healthcare and designed the high-level architecture for a KYC blockchain. Show less



Pitch Venture Capital

• Australia
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Designer

  • Apr 2016 - Aug 2016

  Investor readiness lead at Pitchblak: a startup education and advisory company. Founded and run by real entrepreneurs, our role is to help business creators avoid the mistakes. Preparation of investment materials and financial forecasts for startups working with Pitchblak. Creation of: - One-pager - Teaser Deck - Snapshot IM - Full IM - 3 year financial forecasts - Pipeline process through Pitchblak setup https://www.pitchblak.co Investor readiness lead at Pitchblak: a startup education and advisory company. Founded and run by real entrepreneurs, our role is to help business creators avoid the mistakes. Preparation of investment materials and financial forecasts for startups working with Pitchblak. Creation of: - One-pager - Teaser Deck - Snapshot IM - Full IM - 3 year financial forecasts - Pipeline process through Pitchblak setup https://www.pitchblak.co



Lingle Corp

• United States
• Professional Training and Coaching

• CEO and Founder

  • May 2013 - Jul 2016

  Currently working alongside the University of Exeter and a professional mobile app developer to bring an idea to life. Winner of the mobile app competition run by Research and Knowledge Transfer and supported by the Students’ Guild and Exeter IT. Lingle is the app that connects language leaners in a 'swipe to match' format. Lingle allows you to search for people based on a common languages, or interests, as well as filtering age, gender and proximity. Currently working alongside the University of Exeter and a professional mobile app developer to bring an idea to life. Winner of the mobile app competition run by Research and Knowledge Transfer and supported by the Students’ Guild and Exeter IT. Lingle is the app that connects language leaners in a 'swipe to match' format. Lingle allows you to search for people based on a common languages, or interests, as well as filtering age, gender and proximity.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Imagine Cup National Finals

  • Mar 2015 - Apr 2015

  National Finals of the International Imagine Cup competition, representing Ambi at the Microsoft UK headquarters in London. Ambi is a nightlife loyalty app, that rewards users for spending time in pubs, clubs and bars. It combines a social network with game mechanics to engage consumers and incentivise loyalty. For nightlife venues, it is a powerful data analytics tool, marketing platform and loyalty program. National Finals of the International Imagine Cup competition, representing Ambi at the Microsoft UK headquarters in London. Ambi is a nightlife loyalty app, that rewards users for spending time in pubs, clubs and bars. It combines a social network with game mechanics to engage consumers and incentivise loyalty. For nightlife venues, it is a powerful data analytics tool, marketing platform and loyalty program.



Institute of Directors (IoD)

• United Kingdom
• Non-profit Organizations
• 200 - 300 Employee

• Student Member

  • May 2012 - Apr 2015

  Student member at the Institute of Directors, London. This allows access advice from top business professionals in order to further entrepreneurial ventures, consult on strategy for startups as well as seeking mentorship from experts in various industries. Student member at the Institute of Directors, London. This allows access advice from top business professionals in order to further entrepreneurial ventures, consult on strategy for startups as well as seeking mentorship from experts in various industries.



Lunar Diaries

• Exeter, United Kingdom

• Founder

  • Apr 2010 - Apr 2015

  Founder of Lunar Diaries, an intermediary design company which works between schools and their suppliers. Our USP is strong collaboration with suppliers in order to reduce prices for the schools as well as creative design of the school diaries to increase usage to students. Lunar is currently the supplier for several schools in Gloucestershire, however, due to the rise of online diaries, there is not much future for this enterprise! Founder of Lunar Diaries, an intermediary design company which works between schools and their suppliers. Our USP is strong collaboration with suppliers in order to reduce prices for the schools as well as creative design of the school diaries to increase usage to students. Lunar is currently the supplier for several schools in Gloucestershire, however, due to the rise of online diaries, there is not much future for this enterprise!



British Council

• Dole, France

• English Teaching Assistant

  • Sep 2013 - Sep 2014

  Language assistant at two senior schools in Dole, Franche Comte, France. Provided support to English teachers and conducted dynamic oral classes in order to increase interest and enthusiasm amongst students. Privately tutored several students and provided additional lessons and advice to students looking to pursue further study in the UK or USA. Language assistant at two senior schools in Dole, Franche Comte, France. Provided support to English teachers and conducted dynamic oral classes in order to increase interest and enthusiasm amongst students. Privately tutored several students and provided additional lessons and advice to students looking to pursue further study in the UK or USA.



PwC

• Professional Services
• 700 & Above Employee

• Management Consulting Intern

  • Jun 2014 - Aug 2014

  Summer intern in Management Consulting based in London. Part of a small team analysing the people management aspect of a multi-million pound new tech platform implementation. Learning the psychology of management styles and the methods of increasing planning and testing efficiencies through altering the management structure. Offered a job to start in Sept. 16 Summer intern in Management Consulting based in London. Part of a small team analysing the people management aspect of a multi-million pound new tech platform implementation. Learning the psychology of management styles and the methods of increasing planning and testing efficiencies through altering the management structure. Offered a job to start in Sept. 16



PwC

• Professional Services
• 700 & Above Employee

• Talent Academy

  • Apr 2013 - Apr 2013

  An intense 3 day workshop and assessment academy geared towards preparing us for interviews and gaining an internship at PwC. Evening networking sessions with partners at the firm as well as recently recruited graduates. An intense 3 day workshop and assessment academy geared towards preparing us for interviews and gaining an internship at PwC. Evening networking sessions with partners at the firm as well as recently recruited graduates.



J.P. Morgan

• United States
• Financial Services
• 700 & Above Employee

• Spring Break

  • Apr 2013 - Apr 2013

  Two insight days into the workings of the Operations wing of JPMorgan with work shadowing sessions and presentations. Two insight days into the workings of the Operations wing of JPMorgan with work shadowing sessions and presentations.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Spring Into Deloitte

  • Mar 2013 - Mar 2013

  An intense two day overview of the service lines the Deloitte provides with an evening meal and networking session with various partners from their respective service lines. An intense two day overview of the service lines the Deloitte provides with an evening meal and networking session with various partners from their respective service lines.



SETsquared Partnership

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Setsquared Challenge Winner

  • Feb 2013 - Feb 2013

  Winner of an enterprise event led by Setsquared in collaboration with the Universities of Exeter, Bath, Surrey, Southhampton and Bristol. The chance for networking and meeting like-minded individuals and enterprise advisers. Winner of an enterprise event led by Setsquared in collaboration with the Universities of Exeter, Bath, Surrey, Southhampton and Bristol. The chance for networking and meeting like-minded individuals and enterprise advisers.



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Community Impact Challenge

  • Oct 2012 - Dec 2012

  Our team of 6 were allocated as consultants to a local charity in Exeter, the Refugee Support Group, and instructed to provide financial solutions and an innovative, self sustainable, training program. We reported our suggestions to their board of directors and a panel of Morgan Stanley judges against competition from 7 Universities. Our team of 6 were allocated as consultants to a local charity in Exeter, the Refugee Support Group, and instructed to provide financial solutions and an innovative, self sustainable, training program. We reported our suggestions to their board of directors and a panel of Morgan Stanley judges against competition from 7 Universities.



EDF (UK)

• United Kingdom
• Utilities
• 700 & Above Employee

• Internship

  • Jun 2012 - Aug 2012

  Support at CNEN Montrouge, Paris on New Nuclear Build Translation of EDF Online texts Creation of Anglo-Franco online interface for secondees Support at CNEN Montrouge, Paris on New Nuclear Build Translation of EDF Online texts Creation of Anglo-Franco online interface for secondees



Young Enterprise UK

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Sales and Marketing Director

  • Sep 2009 - Jun 2010

  Sales and Marketing director of the company created for the Young Enterprise Scheme. We won the Sales and Marketing award at the Regional Young Enterprise fair, and also won the highest turnover: making £3000 in 8 months. Sales and Marketing director of the company created for the Young Enterprise Scheme. We won the Sales and Marketing award at the Regional Young Enterprise fair, and also won the highest turnover: making £3000 in 8 months.



Public speaking

• Public speaking

  • Sep 2007 - Jun 2010

  ACCA introduction day best sales pitch Young Enterprise Sales and Marketing Award Rotary Club speech on 'GM Crops' Regional finalist with speeches on 'Sport and Politics' Debate in the House of Commons on 'Big Brother Society and Curfews' Sales pitch at the Make Your Mark regional final ACCA introduction day best sales pitch Young Enterprise Sales and Marketing Award Rotary Club speech on 'GM Crops' Regional finalist with speeches on 'Sport and Politics' Debate in the House of Commons on 'Big Brother Society and Curfews' Sales pitch at the Make Your Mark regional final



EDF Trading

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Internship

  • May 2010 - May 2010

  Introduction to commodities trading Furthering of personal research of the oil markets Specific work related research to complete relevant tasks Introduction to commodities trading Furthering of personal research of the oil markets Specific work related research to complete relevant tasks



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Insight Day

  • Feb 2010 - Feb 2010

  Insight into accounting and consultancy A mock business interview and consultation process with a formal presentation Insight into accounting and consultancy A mock business interview and consultation process with a formal presentation



Public defender service

• Cheltenham

• Internship

  • Jun 2009 - Jun 2009

  Shadowed law professionals and attended court sessions Compiled documents and simplified information before court hearings Shadowed law professionals and attended court sessions Compiled documents and simplified information before court hearings