Mamahlatse Marokane
Public Relations Account Director at TheGrindPR- Claim this Profile
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Bio
Credentials
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Fundamentals of Digital Marketing
GoogleJul, 2019- Nov, 2024
Experience
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TheGrindPR
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South Africa
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Account Director
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Feb 2020 - Present
Client: Standard Bank • PR client lead tasked with planning and implementing innovative PR campaigns for the Standard Bank Arts portfolio. • As of late, I planned and implemented successfully the National Arts Festival in Makhanda (2020 - 2022) PR plan. • Collaborating with external agencies to ensure consistent messaging for the National Arts Festival. • Led the media roundtable at the National Arts Festival in celebration of the first physical festival after 2 years of the festival being online. • Managed daily media interviews with the 2022 Standard Bank Ovation Award winners, 2021 Standard Bank Young Artists winners, and the Standard Bank spokesperson. • To get maximum coverage for the client, I identified and secured opinion pieces, by-lined articles, & expert commentary on breaking news stories, positioning clients as go-to thought leaders in the arts. • To keep the client top-of-mind, I continuously develop close relationships with top-tier media, creators, influencers, and creators in the arts and lifestyle sector. • I oversee the creation, review, & distribution of the client's news releases, articles, FAQ, and other press-related materials. • Successfully manage a team of Account Managers and Account Executives overseeing their goal development, pitch efforts, & providing feedback. Show less
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Social CREACHAs
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South Africa
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Advertising Services
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1 - 100 Employee
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Social Media Content Creator
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Sep 2019 - Dec 2019
Client: WesBank • Created and executed a social media content strategy for WeBbank Cars.co.za that included coverage of judges' tests of the cars for the awards. • To provide creative solutions and tangible results, I collaborated with internal teams, external stakeholders, and third-party suppliers. This included facilitating live social media coverage at events such as the cars.co.za awards. • Achieving positive results by ensuring the client's digital presence enhances and supports business offerings. Show less
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Black Circle Communications
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South Africa
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Account Manager
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May 2018 - Sep 2019
Clients: Airport Company South Africa(ACSA), SKX Protiviti, and Ntiyiso Consulting. • Successfully managed a portfolio of clients and provided strategic counsel to clients to aid their PR and wider marketing campaigns, which resulted in SKX Protiviti CEO being covered on Forbes Africa. • Researched and investigated potential media/medium for publicity opportunities in line with communication strategy • Continuously monitored the media and various mediums for future and potential publicity opportunities • Ensured that each client receives optimum exposure in the correct media in accordance with the approved strategy • Ensured that clients are top of mind by providing comments or company information to the media (newspapers, magazines, radio, television, and online news sites). I also made sure to build solid relationships with existing and new clients. Show less
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AceCubePR
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South Africa
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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Aug 2016 - Apr 2018
Clients: Masana Petroleum, Karabo Mogane, Earth Body, and Independent Agency Selection. • Develop communications strategies for a variety of clients in the energy, entertainment, brand, and lifestyle sectors. • Executed various media and charity events, including the 2015 South African Idols winner Karabo Mogane's album listening session, as well as the Mining Indaba and IAS quarterly Marketing Masterclasses. • Organised a photo shoot for the client’s executive team. • Organised cast profile photo shoots, media opportunities, and press appearances. • Onboarded new department hires and trained them. Show less
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Taryn Fritz PR
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Johannesburg Metropolitan Area
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Public Relations Account Executive
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Dec 2015 - Jul 2016
Clients: Disney Channel Africa and ABSA Latelier Spearhead PR campaigns and initiatives for The Disney Channel and ABSA Latelier. Coordinated press interviews and article placements (local print, broadcast and online outlets) for The Disney Channel. Organised & secured press for the ABSA Latelier award winners and the ABSA arts team. Clients: Disney Channel Africa and ABSA Latelier Spearhead PR campaigns and initiatives for The Disney Channel and ABSA Latelier. Coordinated press interviews and article placements (local print, broadcast and online outlets) for The Disney Channel. Organised & secured press for the ABSA Latelier award winners and the ABSA arts team.
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Primedia Group
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South Africa
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Junior Communications Manager
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Oct 2014 - Nov 2015
• Served as a Junior Communications manager for Menlyn Park, tasked with planning and implementing innovative Communication campaigns for the Mall. • Worked with external agencies to manage Menlyn's partnerships & initiatives. • Identified & secured media coverage, by-lined articles, & expert commentary on breaking news stories, positioning Menlyn Park as the place to go for your shopping and lifestyle experiences. • Developed close relations with top-tier media, creators, and influencers to maintain Menlyn Park as top-of-mind awareness. • Oversaw the creation, review, & distribution of the Mall's news releases, web + social content, & all other press-related materials. • Successfully managed a team of Brand ambassadors overseeing their goal development, pitch efforts, & providing feedback. Show less
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Education
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2021 - 2023
Regenesys
Bachelor of Business Administration - BBA, Business Administration and Management, General -
2023 - 2023
Red & Yellow Creative School of Business
Digital Marketing -
2012 - 2015
Tshwane University of Technology
Public Relations Diploma, Communication and Media Studies
Community
