Experience

United Media Services (UMS)

• Online Audio and Video Media
• 1 - 100 Employee

• Business Director - Digital Services & Social Media

  • Apr 2022 - Present

  Muscat, Masqaţ, Oman Brand development through social media, by identifying target customers, setting clear objectives, building an effective content strategy to engage the audience, increasing traffic and boosting conversions B2B, as well as B2C experience in Brand Management Work expertise in Government, Oil and Gas,Tourism, Manufacturing, Retail - Malls, F&B, Banking, Islamic Banking, Non-Bank Finance, Insurance and Retail - FMCG Hiring and supervising talented in-house resources, as well as… Show more Brand development through social media, by identifying target customers, setting clear objectives, building an effective content strategy to engage the audience, increasing traffic and boosting conversions B2B, as well as B2C experience in Brand Management Work expertise in Government, Oil and Gas,Tourism, Manufacturing, Retail - Malls, F&B, Banking, Islamic Banking, Non-Bank Finance, Insurance and Retail - FMCG Hiring and supervising talented in-house resources, as well as freelance teams located within the Sultanate, and across various geographies to achieve team targets Current portfolio includes 16 brands - namely Shell Oman Marketing, Jindal Steel, OMRAN Group, Oman Flour Mills, Ahlibank, Bank Nizwa, Pizza Hut, Oman Avenues Mall, Lulu Group International and more Overseeing a team of 6 SM Account Managers 2 Digital Media Account Managers 2 Copywriters 3 Designers 1 ORM Manager Monitoring social media trends, including developments in design, applications, strategy and innovation to stay relevant Managing a network of influencers, celebrities and third-party social media channels for regular interaction, support and amplifying required messages Integrating with in-house communication and public relations teams to propose a winning bid

• Senior Account Manager - Social and Digital Media Services

  • Jan 2019 - Jun 2022

  Sultanate of Oman Design and implement social media strategy to align with client and business goals Setting specific objectives and reporting on ROI for clients Generating, editing and publishing engaging content (original content creation basis client's ROI) Performing research on current benchmark trends and audience preferences Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand… Show more Design and implement social media strategy to align with client and business goals Setting specific objectives and reporting on ROI for clients Generating, editing and publishing engaging content (original content creation basis client's ROI) Performing research on current benchmark trends and audience preferences Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

• Assistant Account Manager - Social & Digital Media Services

  • 2015 - 2019

  Muscat Governorate, Oman Updating client's social media accounts and posting content Overseeing ad campaigns, promotions, competitions and their timely roll out Optimising content for different platforms Scheduling content release times for maximum engagement Responding to engagement and reader's questions Collaborating with designers, copywriters and videographers Maintaining weekly, monthly, half-yearly and yearly reviews



FP7

• Brazil
• Advertising Services

• Client Servicing Executive

  • 2014 - 2015

  Muscat Governorate, Oman Client Servicing Executive for mainline Advertising (Print and Outdoor) with key role of managing client expectations and requirements in a timely and orderly fashion Key clients inclusive of Bentley Oman, Audi Oman and Ahlibank Overlooking and assisting with Traditional media buying, negotiating discounts and offerings and planning Traditional media innovations, particularly in Radio were some other roles managed



The Glitch

• India
• Advertising Services
• 200 - 300 Employee

• Art Director

  • 2012 - 2014

  Mumbai Began my career with Glitch Media Pvt. Ltd, a specialised Digital Agency in Mumbai as a Junior Graphic Designer and progressed to the position of Art Director Worked with various giants such as Unilever, Marico and OMD during my stint here Key brands included Vaseline, Kissan, Cornetto, L’Oreal, ITC, Lindt Arabia, Audi India, Dalda Oils, MTV Coke Studio, etc We also planned the visual direction on digital channels for various Bollywood movies such as Once Upon A Time in… Show more Began my career with Glitch Media Pvt. Ltd, a specialised Digital Agency in Mumbai as a Junior Graphic Designer and progressed to the position of Art Director Worked with various giants such as Unilever, Marico and OMD during my stint here Key brands included Vaseline, Kissan, Cornetto, L’Oreal, ITC, Lindt Arabia, Audi India, Dalda Oils, MTV Coke Studio, etc We also planned the visual direction on digital channels for various Bollywood movies such as Once Upon A Time in Mumbai Dobara, Loottera and Barfi to name a few Show less