Paid Search Associate

• Feb 2022 - Present

• Execute and support Paid Search campaigns, including but not limited to account setup, strategy development, organization, and management. • Daily use of reporting, analytics, and trend tools • Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid, and budget management. • Responsible for all basic tactical execution and campaign audits • Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls • Consistently look for ways to improve current processes or introduce new approaches that will contribute to the client’s success. • Utilizing the latest technology tools Show less

SEM Analyst

• Mar 2021 - Feb 2022

Promoted from specialist position. • Responsible for planning and implementing digital marketing strategy using local SEO best practices, PPC, and paid social media. • Create quarterly reports• Conduct monthly KPI checks• Manage client PPC accounts with budgets ranging from $500 to $3,500 effectively• Manage client social media accounts using a combination of organic posts, boosted posts, and paid ads• Create images for social media and GMB posts using Canva

Digital Marketing Specialist

• May 2020 - Mar 2021

Supported the digital marketing team's SEO, SEM, and social media management efforts. • Collaborated with strategists, client reps, and developers to implement local SEO best practices and effective PPC strategy• Created social media posts using Canva for Facebook and GMB• Manage client PPC accounts• Effectively communicate with clients • Proof quarterly reports• Conduct monthly KPI checks and direct strategy accordingly

Social Media Analyst

• Aug 2017 - Feb 2019

• Provide consulting services to a Fortune 500 social media company on a contract basis through Accenture. • Improve the platform’s search engine accuracy by analyzing user data and providing feedback. • Collaborate with client leadership, engineering, and design teams to improve user experience. • Curate social media content based on market research and current trends. • Write and review editorial content in accordance with AP style guidelines. • Provide consulting services to a Fortune 500 social media company on a contract basis through Accenture. • Improve the platform’s search engine accuracy by analyzing user data and providing feedback. • Collaborate with client leadership, engineering, and design teams to improve user experience. • Curate social media content based on market research and current trends. • Write and review editorial content in accordance with AP style guidelines.

Sales

• Mar 2014 - Oct 2016

Intern

• Sep 2014 - Dec 2014

• Identified mid-nineteenth century artifacts from the Levi Jordan Plantation • Recorded artifact types and descriptions in comprehensive database • Prepared artifacts for curatorial storage in accordance with official guidelines • Identified mid-nineteenth century artifacts from the Levi Jordan Plantation • Recorded artifact types and descriptions in comprehensive database • Prepared artifacts for curatorial storage in accordance with official guidelines

Shift Supervisor

• Oct 2006 - Mar 2014

• Assess business performance and needs, sales goals, and customer satisfaction using Oracle PeopleSoft. • Ordered products/store supplies and maintained inventory counts • Managed vendor arrivals and conducted product processing • Reconciled company invoices and processed payroll • Assess business performance and needs, sales goals, and customer satisfaction using Oracle PeopleSoft. • Ordered products/store supplies and maintained inventory counts • Managed vendor arrivals and conducted product processing • Reconciled company invoices and processed payroll