Marketing & Executive Assistant

• Dec 2020 - Present

Executive Assistant

• Apr 2018 - Dec 2020

CORPORATE TRAVEL - Negotiated corporate rates with various hotels across United States and Canada - Booked all travel for employees including flights, hotels, airport shuttles, rental cars for both domestic and international travel - Prepared travel packages for each employee prior to departure - Purchased health insurance for contractors - Coordinated up to 80 employees traveling at one time - Streamlined more efficient processes in travel planning for new hires ADMINISTRATIVE DUTIES - Filing, scanning, distributing mail - Calendar management for Co-CEOs - Distributing staff communications via emails, memo, bulletin postings, etc on behalf of CEOs - Review and prepare documents and Powerpoint presentations for Management - Planned, scheduled, coordinated audio and videoconferences for Co-CEOs and other executives - Minute-taking and distribution for internal and external meetings - Managed/prepared/distributed greeting cards and gift cards for employee birthdays, service anniversaries and other milestones - Prepare expense reports for Co-CEOs - Maintained inventory for employee apparel items - Actively engaged in ensuring safety protocols were set in place for COVID-19 regulations EVENT PLANNING - Worked with HR Manager to plan employee appreciation events, summer BBQs, golf events and Holiday parties for approx 200 staff members - event timeline, invitations, catering, venue/facility selection, signage, awards, prizing, etc - Prepared for employee meetings – ordered catering, arranged audio visual, ensured meeting spaces are prepared and presentable, greeted guests - Planned bi-annual town halls; preparing and editing PowerPoint presentation and speeches, audio-visual, travel for offsite Executives Show less

Marketing Assistant

• Jun 2014 - Mar 2018

DIGITAL MARKETING/GUEST SERVICES - Increased Instagram followers by over 4000% - Photographed spa environment and created content for social platforms - Monitored activity and managed engagement on all social channels; responded to guest inquiries and online customer reviews - Collaborated with social influencers, travel writers and tourism organizations to develop social campaigns for the Spa & surrounding area - Prepared media kits and coordinated tours for media guests - Worked with Marketing Director to develop annual social media strategy, content schedule & communications plans - Ensured all online content aligned with Spa's branding standards - Researched social media efforts of competitors; monitored trends to ensure Spa met industry standards and best practices - Distributed weekly guest survey via Survey Monkey - Managed Google Business page and Google Analytics - prepared reports for Marketing Director re: landing pages, user demographics, length of visits, click reports, etc. - Managed design of new website; maintained updates via Wordpress - Created & distributed digital communications, email campaigns and e-newsletters via Exact Target - Regularly updated promotional online listings on tourism and hospitality industry websites COMMUNICATIONS/ADMINISTRATION - Updated marketing calendar, posted news items and memos to Sharepoint - Ensured all communications followed Canada's Anti-Spam Laws - Maintained inventory of marketing materials - Created, designed and managed new gift card point-of-sale website; developed training manual for Guest Services staff - Coordinated seasonal photo & video shoots with local photographers; maintained digital inventory - Distributed press releases to media and tourism contacts - Designed ads, brochures, rate cards, in-house signage etc via Adobe Illustrator & Adobe InDesign - Scheduled and lead quarterly marketing updates for Guest Services Dept Show less

Administrative and Communications Assistant

• Jul 2011 - Feb 2014

DAILY ADMINISTRATIVE TASKS - Telephone and mail correspondence - Photocopied, faxed and scanned documents - Arranged travel and accommodations, travel insurance - Minute taking and distribution - Inventory of office supplies and promotional items - Coordinated shipments and deliveries - Prepared, reviewd and edited documents - Ensured all manners were handled with professionalism and confidentiality - Acted as a liason between Executives and Board Members, Government representatives CONTRACT MANAGEMENT/HUMAN RESOURCES - Maintained database of contracts by ensuring copies were filed, contracts were renewed on time, handled extensions, prepared letters of engagement, etc. - Posted and managed online job postings - Prepared for employee onboarding and offboarding (orientation, prepping office space, coordinating IT requirements) MEDIA & COMMUNICATIONS - Collaborated with regional offices, Government departments and partnering organizations with regards to editing, preparation and circulation of media releases - Maintained database of current media contacts via MediaHub - Reviewed media hits via media monitoring services and prepared analytical reports - Updated company website via Content Management System and reviewed web stats through Google Analytics. - Submitted press releases online via Distribution and Wire services - Created and managed content for Facebook, Twitter, LinkedIn and YouTube - Communicated to Board Members and Government stakeholders on behalf of C-Suite Executives EVENT PLANNING - Planned/assisted in planning events including social gatherings, holiday luncheons, a national conference and presentation on Parliament Hill - Prepared signage, assist in conference program design - Maintained database of payments for sponsorship - Created event website through Cvent software, tracked registrations, prepared save the dates and invitations - Distributed invitations and tracked results through MailChimp Show less

Event Manager

• Sep 2010 - Mar 2011

Level Platforms, Inc. – Event & Administrative Coordinator - September 2010 – March 2011 • Coordinated company’s participation in numerous trade shows throughout North America. • Maintained continuous contact with show organizers in relation to fulfilling sponsorship requirements (sending logos, advertisements, company & product descriptions, presentations, booth selection, etc.) • Negotiated sponsorship contracts with event organizers • Coordinated an 18-city Roadshow (with over 2000 registrants) as a promotional launch for our new product release. This planning included venue rentals, catering and audio visual requirements, shipping and ordering of promotional items and swag • Coordinated travel (air, hotel, car) for sales staff for each event • Organized show services (internet, booth décor and technology, etc) • Created and analyzed surveys about the company’s participation in events through use of Surveymonkey.com • Developed and worked within various marketing and event budgets • Negotiated contracts with suppliers of swag and promotional items • Promoted ongoing corporate initiatives through social media (Twitter, Facebook and LinkedIn, etc) • Acted as receptionist for general office line & for all executives • Maintained inventory of office supply room , as well as of the event and marketing supplies • Performed general office administrative duties such as photocopying, faxing, mailing, arranging courier service, etc. Show less

Event and Marketing Coordinator & Customer Service Manager

• Jan 2009 - Sep 2010

QC Quality of Course (Distance Education School) – Event & Marketing Coordinator, Customer Relationship Manager January 2009 - present • Planned workshops for the school in various locations throughout the country • Made travel arrangements (flight and hotel) for myself and instructors attending workshop • Coordinated catering and room details with venue manager, negotiated venue contracts • Created web-content for advertising purposes for all workshops offered • Sent workshop advertisements by email and mail to all potential course attendees • Participated in, scripted, edited and directed one-hour video for new green design workshop, and participated in other promotional videos for the school • Completed registrations for all workshop attendees • Researched and wrote course material for new workshop, put together a resource list for all workshop attendees • Wrote scripts and contacted green designers for video content for the new workshop • Contacted vendors for new course materials and promotional items • Provided input and advice to marketing department on new promotional ideas • Daily faxing, emailing, filing and phone duties • Arranged for student co-op terms with local universities • Arranged for summer job service payments (government program for summer students) for five students working in our office • Interviewed and hired candidates for student support & customer service positions • Coordinated email, lunch, phone and weekend schedules for all support staff • Trained, advised and delegated to student support & customer service staff • Coordinated payroll for all student support & customer service staff • Created job descriptions and posted job ads online Show less

Special Events Coordinator

• Sep 2008 - Jan 2009

• Planned various special events to be held within The Bay such as promotional galas, fundraising days, holiday events, staff parties, etc. • Posted advertisements about the event online and throughout the shopping centre • Created signage for special events and marketing promotions • Met with various members of management throughout the store for brainstorming sessions, planning staffing requirements, etc. • Ensured décor was properly displayed and set-up for in-store events • Prepared food for gala events through working with various vendors, preparing some food trays on my own, shopping for décor and food and beverage items while remaining within budget • Contacted vendors, sponsors, entertainment and charitable organizations for their participation in events. Show less

Volunteer - Event Management

• 2007 - 2008

Waitress/Bartender

• 2002 - 2008