Senior Communications Director

• Aug 2022 - Present

Communications Director

• Jan 2021 - Aug 2022

Director

• Apr 2019 - Dec 2020

Managed team of nine with fifteen accounts ranging from multi-million-dollar companies to indie beauty brands. Ideated, planned, budgeted and executed large-scale events and partnerships (in-person and virtually) on behalf of clients while maintaining a steady stream of press across broadcast, print and digital mediums. Worked directly with Vice President, Executive Vice President and President on new business acquisition including crafting and presenting proposals. Utilized existing relationships to secure new business on behalf of company. Clients: Slip, Milani, Nudestix, NuFACE, Perricone MD, Pacifica, ZOYA, COSRX, WEN Hair & Body Care by Chaz Dean, Queen V and more Show less

Vice President

• Aug 2016 - Mar 2019

Responsible for managing and leading PR, influencer and social teams and overseeing account strategy for 20 plus brands across the skincare, haircare, cosmetics, nailcare, fashion and lifestyle sector. Developed and implemented creative concepts and for clients both press and direct-to-consumer-facing. Handled all high-level client communication while securing press on a broad national and regional scale, throughout all mediums. Handled new business proposals, led onboarding efforts and worked with VP of Business Development to gain new accounts. Created social content and worked directly with creative director in conception while art directing and managing company’s Instagram account.Clients: butter LONDON, Glow Recipe, MANIC PANIC, Indie Lee, Soleil Toujours, emerginC, Mad Hippie and more Show less

Senior Account Executive

• Mar 2013 - Aug 2016

PR Associate

• Mar 2012 - Mar 2013

Managed numerous accounts throughout various facets of the luxury lifestyle industry. Main point of contact for all fashion and beauty-related accounts. Planned and executed a number of large-scale charity and celebrity-centric events in New York City and the Hamptons. Clients: 75 Main, Angelo David Salon, Bobby Van's, Christopher Fischer, Domenico Vacca, JBFCS, Joey Healy, Samuel Waxman Cancer Research Foundation, Southampton Inn, TEDxTeen, The JHouse Greenwich, The New York Women's Foundation, We Are Family Foundation, Wildlife Conservation Film Festivals Show less

Account Executive

• Mar 2011 - Mar 2012

Secured press for fashion and beauty accounts across all mediums. Lead point of contact for beauty accounts. Directed and managed photoshoots and model castings. Clients: Agraria, Carlos Falchi, HBO Shop, Jane Post, Lorena Sarbu, Marcia Holzer Studio, Ramy Brook, RAOUL, Yliana Yepez Secured press for fashion and beauty accounts across all mediums. Lead point of contact for beauty accounts. Directed and managed photoshoots and model castings. Clients: Agraria, Carlos Falchi, HBO Shop, Jane Post, Lorena Sarbu, Marcia Holzer Studio, Ramy Brook, RAOUL, Yliana Yepez

Account Executive

• Jul 2010 - Apr 2011

Sole account executive and direct lead on all accounts. Obtained press across all mediums and conducted desksides with members of the press. Secured backstage presence and sponsorship opportunities at New York Fashion Week. Clients: Broadway Nails, Crazy Rumors, Dashing Diva, DNAEGF Renewal, emerginC, emmett cooper haircare, Kiss Nails, LadyCare, Miracle Skin Transformer, mn8, Therapy Systems Sole account executive and direct lead on all accounts. Obtained press across all mediums and conducted desksides with members of the press. Secured backstage presence and sponsorship opportunities at New York Fashion Week. Clients: Broadway Nails, Crazy Rumors, Dashing Diva, DNAEGF Renewal, emerginC, emmett cooper haircare, Kiss Nails, LadyCare, Miracle Skin Transformer, mn8, Therapy Systems

Freelance

• Mar 2010 - Jul 2010

• Contacted clients and editors for sample requests and credit checks • Created monthly reports for clients • Created pitches and press releases sent to media • Maintained media lists and grids using CisionPoint • Managed interns and created intern program • Sample trafficking • Updated company and clients’ social media websites Clients: Barielle, Chelsea Flower, gloMinerals, Leslie Greene, Love Sam, INCA, Sydney Evan, TY KU • Contacted clients and editors for sample requests and credit checks • Created monthly reports for clients • Created pitches and press releases sent to media • Maintained media lists and grids using CisionPoint • Managed interns and created intern program • Sample trafficking • Updated company and clients’ social media websites Clients: Barielle, Chelsea Flower, gloMinerals, Leslie Greene, Love Sam, INCA, Sydney Evan, TY KU

Freelance

• Aug 2009 - May 2010

• Coordinated media mailings and invitations • Created look books and market invitations for clients • Introduced company to social-networking websites • Pulled products for editorial shoots, television shows and movies • Responsible for creating media pitches for various clients • Updated company website • Worked media events with clients • Wrote press releases sent to long and short lead media outlets Clients: Agraria, Carlos Falchi, HBO Shop, Marcia Holzer Studio, Pink Tartan, Sequin Jewelry Show less

Intern

• May 2008 - Aug 2008

• Compiled and distributed media mailings • Compiled and managed press lists • Responsible for writing media pitches and product alerts • Trafficked samples and system maintenance • Worked media events with clients • Compiled and distributed media mailings • Compiled and managed press lists • Responsible for writing media pitches and product alerts • Trafficked samples and system maintenance • Worked media events with clients