Mallory Rostamijam
Director of Marketing at Roya.com- Claim this Profile
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Bio
Regina Panergo
I rarely come across great leaders who stand out like Mallory. I worked under her for three years and In those years, she fully supported my career growth and exposure to digital marketing. This mix of productivity and drive sets a great example for myself and the rest of the team. I can attest that she set me up for success!
Regina Panergo
I rarely come across great leaders who stand out like Mallory. I worked under her for three years and In those years, she fully supported my career growth and exposure to digital marketing. This mix of productivity and drive sets a great example for myself and the rest of the team. I can attest that she set me up for success!
Regina Panergo
I rarely come across great leaders who stand out like Mallory. I worked under her for three years and In those years, she fully supported my career growth and exposure to digital marketing. This mix of productivity and drive sets a great example for myself and the rest of the team. I can attest that she set me up for success!
Regina Panergo
I rarely come across great leaders who stand out like Mallory. I worked under her for three years and In those years, she fully supported my career growth and exposure to digital marketing. This mix of productivity and drive sets a great example for myself and the rest of the team. I can attest that she set me up for success!
Credentials
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Google Adwords
GoogleNov, 2012- Nov, 2024
Experience
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Roya.com
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Marketing
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Jun 2015 - Present
• Provide leadership, mentoring, training and management for a team of 10 including Marketing Strategists, Report Analysts, Content Writers, Social Media Specialists and SEO Specialists. • Marketing department lead responsible for over 500 accounts with more than $275k in monthly campaign budget for B2C marketing account portfolios. • Develop, execute, manage and audit SEM campaigns for a range of marketing channels including: Google Search, Facebook, Display Performance Network, and YouTube. • Develop content strategies to support SEO goals leveraging keyword research resulting in increased search term visibility and keyword positioning. • Define KPIs and event tracking goals; implement conversion tracking to measure ROI and overall campaign success. • Monitor and analyze Google Analytics, Google Search Console, and Google Profile Manager for performance insights to create results driven ad campaigns. • Oversee corporate marketing B2B campaigns, creating inbound leads for internal sales department, resulting in an increased website conversion rate above 14%. • Support VP of Sales with presentations for potential clients. • Oversee lead generation through email campaigns and other content marketing initiatives including blogs, press releases, and white papers. • Responsible for the corporate website, communications, social media and event planning. • Produce website audits to support outbound sales efforts. Show less
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Search Optics - Intelligent Retail
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United States
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Advertising Services
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1 - 100 Employee
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Website Development Manager
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Apr 2011 - May 2015
• Led a team of 4 front end website developers and 2 project managers responsible for all project management activities for new client website launch projects, determining client’s main objectives, planning, design, development, quality assurance and release processes. • Developed and implemented a new website launch process that streamlined the project life cycle, resulting in a 12% increase in efficiency. • Completed over 150 website launch and website redesign projects. • Led meetings with the stakeholders to identify requirements, provide updates on timelines, collect feedback and communicate change requests. • Managed software development projects using agile methodologies overseeing planning, scheduling, design, development testing and sprint release processes. • Responsible for timeline projection resource allocation, and final deployment. • Created or provided detailed responses to Business Requests Documents (BRD) and Requests For Proposal (RFP) documents. Show less
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Education
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2006 - 2010
California State University San Marcos
Bachelor's Degree, Business Administration - Marketing
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