Experience

Science of Happiness

• Jordan
• Mental Health Care
• 1 - 100 Employee

• Founder

  • Jan 2021 - Present



Tyro.Fit

• India
• Wellness and Fitness Services

• Co-Founder

  • Jul 2020 - Nov 2020

  Tyro.Fit is India’s first nearly invisible, interactive, personal strength studio for body and mind that offers live and on-demand fitness classes in a variety of workout genres. It leverages Artificial Intelligence and Augmented Reality to track your motion, to provide real-time posture correction to help improve your form. This state-of-art home gym is a revolutionary piece of equipment that brings all the essential components of a great studio workout – variety, personalization, and community – to the most convenient place: Your Home. Coming soon to everyone who is ready to re-imagine fitness, from the privacy of their own homes!!



Niagara Pallet & Recyclers Ltd.

• Canada
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Online Marketing Consultant

  • Aug 2019 - Dec 2019

  - Collaborated with a team of 4 members to develop a comprehensive social media plan that included Search Engine Marketing(SEM), website design and content calendar- Ran a Google AdWords Campaign with a budget of CA$ 1000 for two months, improving impression rate by 10.4k within thefirst week- Classified the pre-designed Ad Groups in more meaningful manner by optimizing the keywords, and carrying out A/B testing,improving click rate by 28.5% - Collaborated with a team of 4 members to develop a comprehensive social media plan that included Search Engine Marketing(SEM), website design and content calendar- Ran a Google AdWords Campaign with a budget of CA$ 1000 for two months, improving impression rate by 10.4k within thefirst week- Classified the pre-designed Ad Groups in more meaningful manner by optimizing the keywords, and carrying out A/B testing,improving click rate by 28.5%



Olsen Europe

• Canada
• Retail

• Marketing Intern

  • May 2019 - Jun 2019

  - Substantiated a research on possible social media influencers and carried out a competitor analysis for the brand’s new corporate website- Crafted concept and content for the brand’s social media content calendar, mainly for Instagram and Facebook, from May – August 2019- In the field of public relations, assisted in the preparation of the latest ‘Look book’ for postings across all platforms in conjunction with broader brand goals- Supported the marketing team in the planning, conception, and implementation of marketing activities and promotions in the on and off-trade channel- Worked closely with the Visual Merchandising team from ideation to in-store execution by creating layouts for more than 40 stores in Canada and Poland



Benoy

• Ukraine
• IT Services and IT Consulting
• 1 - 100 Employee

• Co-Founder

  • Aug 2016 - Dec 2017

  - Successfully spearheaded campaigns on social media platforms including Facebook, Instagram, and Twitter, increasing the customer base by 25%- Monitored the online presence of the brand and engaged with users, strengthening customer relationships(Eventually, sold the start-up to another T-shirt manufacturing firm called Chelsey Chelsey for Rs.5 lakhs) - Successfully spearheaded campaigns on social media platforms including Facebook, Instagram, and Twitter, increasing the customer base by 25%- Monitored the online presence of the brand and engaged with users, strengthening customer relationships(Eventually, sold the start-up to another T-shirt manufacturing firm called Chelsey Chelsey for Rs.5 lakhs)



APPT Fashion

• Marketing Intern

  • May 2017 - Aug 2017

  - Designed a mock-up for a new website for the company that included concepts and ideas consistent with company branding guidelines- Initiated a series of marketing campaigns including digital and print such as on social media and in the form of direct mail, improving customer retention by 7%- Assisted with clients such as Galeria Kaufhof Mavi, Sfera, El Corte Inglés and Metro Buying Group - Designed a mock-up for a new website for the company that included concepts and ideas consistent with company branding guidelines- Initiated a series of marketing campaigns including digital and print such as on social media and in the form of direct mail, improving customer retention by 7%- Assisted with clients such as Galeria Kaufhof Mavi, Sfera, El Corte Inglés and Metro Buying Group



A.H. FASHION KARMA PRIVATE LIMITED

• India
• Textile Manufacturing

• Merchandising Intern

  • May 2016 - Aug 2016

  - Developed a time & action plan to ensure on-time delivery of orders by export houses, reducing shipment delivery time by 7 days - Designed a raw material consumption plan, reducing per-unit cost of raw material required by 12% - Developed a time & action plan to ensure on-time delivery of orders by export houses, reducing shipment delivery time by 7 days - Designed a raw material consumption plan, reducing per-unit cost of raw material required by 12%



Vyapaar E-Cell, DCAC

• India
• Non-profit Organizations
• 1 - 100 Employee

• Creative Manager

  • Jul 2015 - Aug 2016

  -Organised various inter college annual events of the society with an attendance of more than 800 students. -Head Coordinator at the E-Summit 2016 and ENTRE-yug 2015. Managed teams of more than 40 people to make the event a success. -Hosted the event Networking and Acceleration (Part of E-Summit 2015) with 850 attendees. -Organised various inter college annual events of the society with an attendance of more than 800 students. -Head Coordinator at the E-Summit 2016 and ENTRE-yug 2015. Managed teams of more than 40 people to make the event a success. -Hosted the event Networking and Acceleration (Part of E-Summit 2015) with 850 attendees.