Senior Marketing Manager

• Feb 2022 - Present

Marketing Manager

• Sep 2017 - Oct 2022

Corporate Brand & Digital Marketing Responsibilities:- Responsible for all segment in Japanese restaurants affiliated with MAGURO (A la carte) and Omakase Sushiyoshi Bangkok (Chef 's table).- Provide business monitoring regularly including competitor review and market analysis including market trend.- Cooperate and work with R&D team for new product development.- Fully develop BTL campaigns and ATL (Digital VDO Ads, Print, OOH) campaigns with an active role involved in defending consumer insights and media plan.- Actively concept and execute launch plan from packaging development to consumer event.- Coordinate with cross functions to support launch and relaunch. - Define and develop strategic directions of marketing communication (i.e. PR, Online marketing and CRM) to support the brand.- Coach and develop team member. Show less

Product marketing

• Oct 2014 - Aug 2017

Responsibilities: - Researched and monitored competitor activity and communication for marketing strategies plan to win customers satisfaction. - Create base plan overall to support new product launch. Control budget, Activity campaigns and products communication ATL/BTL. - Organized marketing events including liaising with agency to ascertain precise event / exhibition at Thailand Mobile Expo. - Provide FOC and sponsor for KOLs and Influencers to increase brand awareness and word of mouth with potential customers. - Coordinated with Headquarter to report product issues and update competitor activity. Show less

Executive Management Assistant

• Feb 2009 - Aug 2014

Responsibilities: - Implementing strategic marketing plan and activities - Responsibilities in marketing strategy and business planning, marketing communication. - Managing PR campaigns including media coverage and marketing activities and events. - Improves product marketability and profitability by researching and identifying. - Project coordination among internal team, and media agencies & suppliers. - Deliver multiple projects from concept to completion. - Analyze problems, competitive reviews, target’s voice & insight, plan creative strategy. - Supervision and coordination of the other party. Related activities / exhibition space, and the advertising. Show less