Mohamed Ali Al Khalifa, CIPR
Communications Senior Specialist at TRA Bahrain- Claim this Profile
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Bio
Credentials
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Professional PR Certificate
Chartered Institute of Public RelationsSep, 2019- Oct, 2024
Experience
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TRA Bahrain
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Bahrain
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Telecommunications
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1 - 100 Employee
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Communications Senior Specialist
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May 2013 - Present
Managing communications projects for the TRA, formulating & executing PR campaigns. highlights include: - Project Manager for the National Broadband Network Virtual Reality Demo in 2021, showcasing a vision of Bahrain’s future through technology, enabled by the National Broadband Network. This required leadership and coordination of an international team of developers to accomplish at a high development standard, ensuring deliverables were met according to the specifications of the project objectives. - Project Manager for the 2021 TRA Connect App launch campaign, successfully leading the project team towards meeting project deliverables, reaching 10K downloads in less than 3 months. - Project Manager for the 2021 .bh domain name launch campaign, working with agencies to create a new, more recognizable brand identity. Lead an external team of developers to create the final branded look, digital strategy, and day-to day management of the campaign - Managing social media presence across official channels, including community engagement, monitoring analysis and reporting, identifying areas of improvement and recommending strategies to increase positive sentiment and followership. - Project manager for TRA's 10 year anniversary app, leading a development team to ensure all visual elements and content are done in a timely manner according to stakeholder expectations. - Project manager for TRA's 2014 -2015 interactive annual reports - part of the organizing event team for the ITU's Global Symposium of Regulators in 2014 where I managed the development and launch of the GSR-14 event website and assisted with managing the event. Show less
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Batelco
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Bahrain
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Telecommunications
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700 & Above Employee
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Youth Marketing Sales Manager
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2011 - Jun 2013
Managing youth relations and developing marketing strategies targeting different youth groups. Some of my highlights: • Successfully planned, organized and established one of Batelco’s most popular annual youth events in 2012, the “Batelco Motorshow”, which still continues to this day. • Brokering a major partnership with the British School of Bahrain, resulting in securing an exclusive position for Batelco to provide telecoms services on campus as well as a promotional space for future roadshows, in exchange for a dedicated internship program for students. • Served as editor of Batelco’s E Magazine • Led and mentored high school students on the telecoms industry and Batelco’s country-wide operations. • Ran numerous marketing campaigns to sell prepaid mobile products to youths in malls and higher education institutions • Organized various sports related events and tournaments to promote Batelco as a youthful brand. • Project Manager for design and launch of Batelco e-Learning Website • Responsible for entire planning, planning and execution of Batelco e-Learning program for university students, supervising the first group of students from Al Ahlia University and University of Bahrain Show less
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Robeco
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Netherlands
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Financial Services
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700 & Above Employee
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Marketing Intern
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Jan 2011 - Mar 2011
- Responsible for Entire Robeco Grand Prix Client Appreciation Program - Planned & Organized Robeco F1/ Clean Tech Seminar - Liaison for Robeco Global Partners during F1 Event - Assisted with the planning and management of the 2011 Robeco Middle East Investor Conference, Muscat Oman - Fully Managed social program for Robeco Middle East Investor Conference - Responsible for Entire Robeco Grand Prix Client Appreciation Program - Planned & Organized Robeco F1/ Clean Tech Seminar - Liaison for Robeco Global Partners during F1 Event - Assisted with the planning and management of the 2011 Robeco Middle East Investor Conference, Muscat Oman - Fully Managed social program for Robeco Middle East Investor Conference
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Education
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University College of Bahrain
Bachelor of Science - BS -
2004 -
Naseem International School
High School Diploma
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