Malir Burks

Vice President of Sponsorship Sales at Black Women Talk Tech
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Location
New York, New York, United States, US
Languages
  • English -

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Bob Dudelson

It was a pleasure to work with Malir. As her supervisor, she is intelligent, creative, knowledgeable of her field and she takes pride in her work Malir came from a media sales background and through my training she caught on very quick about T.V. sales. She was a fast learner that required little to no supervision. During this time Malir developed strategic plans for sales. I was assured when I gave Malir a project/task to complete; it would be completed ahead of time and over my expectations. She shows exemplary character in dealing with clients. Malir handled stressful situation with poise and grace. Her passion for sports was evident; she was committed to her position working over 13 hours a day. She is the ultimate team player always there to lend a helping hand. Thanks, Bob Dudelson

Wendy Unger-Moore

It is a pleasure to offer my personal and professional recommendation for Malir Burks. She's a decisive and goal-focused marketing professional which allows her to deliver projects on time and within or under budget. Her passion to succeed and create value for her client's products is invaluable in this competitive environment. Your decision to employ Malir in a responsible position will surely result in a generous return on your investment.

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Credentials

  • Marketing Virtual Events
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • Pivoting to Virtual Events
    LinkedIn
    Oct, 2020
    - Sep, 2024

Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Vice President of Sponsorship Sales
      • Mar 2021 - Present

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Business Development/ Account Management
      • Dec 2018 - Aug 2020

      • Responsible for securing six-figure new business deals with MLS and AT&T• Grew retained accounts by 57%• Responsible for new business development: prospecting and pitching national brand• Responsible for the account management of Essence Festival and NHL All-Star Weekend • Responsible for securing six-figure new business deals with MLS and AT&T• Grew retained accounts by 57%• Responsible for new business development: prospecting and pitching national brand• Responsible for the account management of Essence Festival and NHL All-Star Weekend

    • United States
    • Entertainment
    • Director Of Sponsorship Sales
      • 2017 - 2018

      Flavored Nation is the first ever food festival that showcases signature state dishes from each of the 50 states. • Develop and implement sponsorship funding goals. Evaluate levels, benefits, and value for sponsors and partners. Ensure all agreements reflect the brand, align with the specific program or event vision, and executed in keeping with client standards.• Securing major brands as sponsors• Prepare compelling, customized sponsorship proposals via PowerPoint that reflects a sound understanding of prospect’s marketing goals.• Conduct regular outreach (phone, in-person, email) with prospective and existing clients.• Develop and maintain a customer relationship management database to ensure all sponsors and partners • Manage all sponsor deliverables from planning, through execution, to debrief• Serve as on-site event host to corporate sponsors at events.

    • United States
    • Non-profit Organizations
    • Director of Corporate Sponsorship
      • 2016 - 2017

      • Created sponsorship deck and other sales collateral• Pitched and met with top brands • Sold sponsorship for Harlem Arts Festival and yearly events • Created sponsorship deck and other sales collateral• Pitched and met with top brands • Sold sponsorship for Harlem Arts Festival and yearly events

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Corporate Sales Executive (Outside Sales)
      • 2011 - 2015

      • Top seller within the field sale's team throughout the country• Responsible for establishing a pipeline of corporate sales in the International and in the Northeast Region• Established regional/national sales programs and secured over 300 new accounts. • Led business development for the department• Provided insight and strategy to peers on dealing with clients and new revenue programs • Established accounts with clients such as American Express, General Electric, NBC, Novo Nordisk, Interpublic Group, Deutsche Bank, Morgan Stanley, UBS, Weight Watchers, and Hilton Hotels. • Produced new revenue channels for the corporate sales team

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, Partnership Marketing
      • 2009 - 2011

      • Developed new business for non-traditional sports properties • Represented sports properties and professional athletes in securing corporate sponsorships (LPGA, NBC Ice Skating Series, Top Rank Boxing, AVP Beach Volleyball Series, Evander Holyfield, Manny Pacquiao, among others). • Secured accounts with companies such as Jack Daniels, Bose and United Healthcare. • Led pitch presentations to C-level executives to secure strategic partnerships for non-traditional sports properties. • Developed new business for non-traditional sports properties • Represented sports properties and professional athletes in securing corporate sponsorships (LPGA, NBC Ice Skating Series, Top Rank Boxing, AVP Beach Volleyball Series, Evander Holyfield, Manny Pacquiao, among others). • Secured accounts with companies such as Jack Daniels, Bose and United Healthcare. • Led pitch presentations to C-level executives to secure strategic partnerships for non-traditional sports properties.

    • United States
    • Account Executive
      • 2006 - 2008

      • Top 10 performing account executive (out of more than 100 account executives) each year• Met and/or exceeded monthly sales goals during every month of employment• Consistently secured monthly sales more than 200% in excess of target quotas • Promoted within 6 months • Served as the company representative at over 150 tradeshows and networking events• Gained 75% of new business leads from cold calls and referrals• Created SEO, pay-per-click, digital and print ad campaigns for clients

Education

  • DePauw University
    Bachelor’s Degree, Communication and Media Studies
    -
  • Indiana State University
    MS, Sports Management
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  • New York University
    Event Management Summer Intensive
    2008 - 2008

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