Experience

Dreamstime
• United States
• Photography
• 1 - 100 Employee
• Community&QA Coordinator

  • Jan 2014 - Present


Hostway Romania

• Online Marketing Coordinator

  • Jan 2013 - Dec 2013

  • Coordinate company’s websites design and development and work directly with design and development resources. • Run online ad campaigns for different product lines. Establish concepts, copywriting, select the appropriate channels, audience and interaction methods for each product line; define the budget, expected results and campaign milestones. • Define and implement email marketing campaigns; analyze the results • Setup A/B testing campaigns for online activities: website, email marketing. • Run content creation: site content, blog posts, social media activity (Facebook, Twitter, LinkedIn, Google+ company’s profiles). • Define and implement online PR activities. Coordinate PR & partners relations: media, bloggers, companies, NGOs, events organizers. • Define and implement Social Media advertising – particularly defining and implementing Facebook ads. • Define and implement affiliate campaigns. • Define and implement feedback survey forms for company’s clients • Analyze the ROI of marketing spend and activities. • Verify that all the campaigns and activities are in line with the brand identity and values. • Verify that all the campaigns and activities meet deadlines.



Mediapost Hit Mail

• Advertising Services
• 1 - 100 Employee

• Communicaton Specialist

  • Feb 2011 - Jan 2013

  • Media relations – articles/interviews in specialized publications, press releases • Media monitoring • Competitors monitoring • Social media activity • Internal communication – define and implement newsletters • External communication – define and implement newsletters, organize special occasions • Media relations – articles/interviews in specialized publications, press releases • Media monitoring • Competitors monitoring • Social media activity • Internal communication – define and implement newsletters • External communication – define and implement newsletters, organize special occasions



Create Direct [Mediapost Hit Mail]

• Copywriter

  • 2011 - Jan 2013

  Developing concepts and writing for clients such as Mega Image, Nestle (MAGGI, Kit Kat, Nescafe, JOE, Nestea), Mobexpert, Romtelecom, Microsoft, Xerox, Holcim, TNT Romania, WUXING, bauMax, Midocar, Alexandrion: - websites - newsletters (online&offline) - banners - Facebook Ads - Google Ads - Social media - Flyers - Telemarketing scripts - SMS campaigns - Direct Mail campaigns Developing concepts and writing for clients such as Mega Image, Nestle (MAGGI, Kit Kat, Nescafe, JOE, Nestea), Mobexpert, Romtelecom, Microsoft, Xerox, Holcim, TNT Romania, WUXING, bauMax, Midocar, Alexandrion: - websites - newsletters (online&offline) - banners - Facebook Ads - Google Ads - Social media - Flyers - Telemarketing scripts - SMS campaigns - Direct Mail campaigns


Interactions
• Romania
• Advertising Services
• 1 - 100 Employee
• Copywriter

  • Feb 2011 - Jul 2011


White Image Loyalty Solutions

• Romania
• Technology, Information and Internet
• 1 - 100 Employee

• Strategic and Creative Services Coordinator

  • Aug 2008 - Feb 2011

  Communication Specialist - Specialized articles on email marketing published in Ziarul Financiar, Gandul, Business Magazin, Markmedia, Dailybussines.ro and on the company's blog (http://www.whiteimage.net/blog) - Media Relations for White Image - Social media presence: twitter.com/white_image; facebook: http://bit.ly/9CVscA - Email communication strategies for company’s clients Copywriter - Email copywriting for clients in retail (Altex, Media Galaxy, Flanco, Panasonic), fashion (Avon, Quelle, Oriflame, I.D. Sarrieri), tourism (Happy Tour, Fabrica de Vacante, Ella Traveland), TV (Kanal D, U TV), automotive (Dacia/Renault, SEAT, Porsche), banks (ING, OTP Bank) and more. - Subscribing invitations / reactivation campaigns / welcome messages / marketing messages Awards Gold at MarketingSherpa (the most famous email marketing competition in the world) - Renault Koleos Caravan emailing campaign to which I contributed as a copywriter. Strategy Projecting and implementing communication strategies for agency’s clients.



Tactic Communications

• Malta
• Advertising Services

• PR/Copywriter

  • Sep 2007 - Jul 2008

  - Media relations for clients such as: Asitrans / Euroins and Feeria Shopping Center - Copywriting for Carrefour shopping centers [Orhideea, Feeria, Tom] - editor for Carrefour shopping centers magazines - print and online monitoring [sites, blogs] - Media relations for clients such as: Asitrans / Euroins and Feeria Shopping Center - Copywriting for Carrefour shopping centers [Orhideea, Feeria, Tom] - editor for Carrefour shopping centers magazines - print and online monitoring [sites, blogs]



Rampa Publishing House

• India
• Book and Periodical Publishing

• PR Coordinator

  • May 2003 - Sep 2007

  B2B magazines Fereastra and Agenda Constructiilor - Partnerships and logistics coordination for attending fairs and specialized exhibitions in Bucharest [Construct Expo, Bife, Romtherm, Windoor] and throughout the country. - Editorial materials and presentations of the new issues of the publications in various specialized programs and press reviews [Radio / TV]. - Writing business correspondence for partners in the country and abroad. - Developing relationships with advertising and media agencies. - Preparing the daily Media Monitoring Service [central, regional and foreign publications].



Intact Media Group

• Romania
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2003 - May 2003

  Participation in developing and implementing marketing strategies for different actions: image campaigns and promotions (relaunch of the sports newspaper Gazeta Sporturilor) Participation in developing and implementing marketing strategies for different actions: image campaigns and promotions (relaunch of the sports newspaper Gazeta Sporturilor)


Romanian Radio Broadcasting Company / Radio România
• Broadcast Media Production and Distribution
• 100 - 200 Employee
• Reporter/Editor

  • Jun 1999 - Jan 2000