Experience

Outsourced Options

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Chief Operations Officer

  • Sep 2021 - Present

  1. Collaborate with the CEO in setting and driving organizational vision, operational strategy, hiring, budgeting, forecasting, resource allocation programs and other needs.2. Translate strategy into actionable goals for performance and growth helping to implement organization-wide goal setting, performance management, and annual operation.3. Oversee company operations and employee productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met by providing management to staff and leadership to the organization that aligns with the company’s business plan and overall strategic vision.4. Drive company results from both an operational and financial perspective by working closely with the CFO, CEO and other key executive team members and set challenging and realistic goals for growth, performance and profitability.5. Operate the product solution and defines the program to achieve the business objective by combining multiple initiatives (e.g. sales funnel, incentive product, affiliate marketing, and discovery product)6. Discover growth opportunities from the interaction of Outsourced Options and its workers through all of the metrics by running data analysis from the company's vast data resources including business data, employers data, partner's activity within the website and actual partner's insights7. Optimize and automate solutions by leveraging data sciences, product services and resources andproactively improve the operation process in the team and act on how to drive a faster, effective, and efficient execution process through third-party tools or in-house service.



Gojek

• Indonesia
• Technology, Information and Internet
• 700 & Above Employee

• GoFood Brand Activation - Marketing

  • May 2018 - Sep 2021

  1. Generate powerful brand & actionable insights- Analyzing multiple data sources (business, customers, partners, etc), find the root causes of issues and opportunities.- Articulate actionable insights to drive actions across the organization - Formulate strategic directions and initiatives for GoFood activation to contribute toward business growth.- Collaborate with the marketing communications and marketing planning team to create a holistic activation program to increase transactions and generate new user acquisition programs.- Conduct regular research & surveys as part of project/initiative assessments along with the marketing research team.- Lead nationwide activation planning and deployment that involves multichannel deployment to improve the customer product experience.- Craft purposeful brands by understanding the theory and tools of brand essentials for brand positioning/differentiation and brand distinctiveness. - Aware of the brand essentials for my brand and how they guide activities in building brands.- Monitor competitor activities to get insight into the current competitive landscape and create action plans based on market needs2. Execute business plan & budget management- Ensure that the brand is executed in an integrated way across touchpoints, in line with brand guidelines. - Developing a brand activity plan to achieve OKRs and set measurable objectives and communication for each activity in collaboration with other teams/businesses to find synergies.- Manage end-to-end campaign development including campaign briefing, creative execution and post-campaign analysis.- Partner up with analytics, production and creative teams then integrate learnings into campaign and media strategy- Collaborate with cross-functional creative, media, communications, analytics, research and business strategy teams throughout the campaign development process.



Kawan Lama Retail

• Indonesia
• Retail
• 300 - 400 Employee

• Brand Activation

  • Jan 2016 - May 2018

  1. Create a brand activation plan Research insights and translate them into executable plans that align with company objectives. Brainstorm reasons why consumers might want to engage with the products and create a detailed timeline, communication and marketing plans across channels that show how we’ll get them to engage in that way. 2. Build and maintain a calendar of brand activation events for the team Create a comprehensive layout of what they expect from the marketing team across the entire quarter regarding campaigns that may or may not overlap with the expected company directions 3. Educate consumers about the product (through online and offline channels)Have a keen understanding of the exact product or service that is being promoted. Mastered brand knowledge while interacting with customers during the process of the activation and ensure it well delivered to the audiences4. Coordinating with stakeholders to ensure campaigns are running smoothlyWork closely with all relevant cross-division stakeholders including the marketing team, creative team, operation team, and product team, also manage relationships with third parties, partners, and vendors to establish a campaign.5. Ensure the campaign is well executedOversee the implementation of all brand activation activity for in-house andpaid marketing-related across the online and offline platforms. As well as supervise all media buying in paid marketing team such as Social Media, Sponsorship, Ads, SEO and others 6. Analyze the success of previous campaigns Responsible for campaign reports performance from pre, during, and post-period with a qualitative and quantitative approach towards business directions such as ROI by always keeping previous campaigns in mind when planning new events to avoid repeating past mistakes.



NET MEDIATAMA TELEVISI

• Indonesia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Creative Production

  • Jun 2014 - Nov 2015

  - Responsible programs: Ini Talkshow, Bukan Sekedar Wayang, NET 2.0- To manage the day to day production for central creative projects, timelines and budgets- Work with the Producers to deliver lists and ensure accurate delivery of campaign assets- Managing and updating project budgets, conducting timely reconciliations with the Producers and finance teams. - Oversee all financial responsibilities within assigned budgets working in SAP, raising and tracking PO’s. - Work closely with the Producers in project planning and appropriate resource management (additional Freelancers both creative and production/additional facilities), ensuring resources and facilities are well performed.- Monitor detailed production workflows and systems and constantly strive to improve them.- Provide statistical information when required- Establish and maintain effective working relations with a wide range of internal and external stakeholders.- Acts as a support for the Production team as well as being an escalation point.- Create a strategic approach to workload & the ability to prioritise efficiently whilst maintaining accuracy and attention to detail.